13 Ways to Get More Views on You Tube in 2026

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13 Ways to Get More Views on You Tube in 2026 — Tried + Tested

Struggling to get your You Tube videos noticed? A few small shifts can make a big difference. Learn 13 practical ways to boost your You Tube views.

Tap, tap. Hello, is anyone there? 🎤 Getting views on You Tube can feel like talking to an empty room — especially when you’re just starting out. But that feeling is more common than you’d think, and it doesn’t have to stick around.

And, with the right approach, getting more views on You Tube in 2026 is achievable — even if you’re just getting started.

In this article, I’ll share 13 tried-and-tested tips on how to get more views on You Tube. Whether you’re someone who just created their channel or you’ve been stuck on the same average viewership numbers for a while, there’s something here for everyone.

Prioritize ideas: Focus on topics that solve specific problems for your audience.

Promote binge-watching: Organize videos into episodic series and playlists to create a TV show experience.

Master the hook: Spend time on thumbnails, titles, and the first 30 seconds of the video to encourage people to actually click and watch

Optimize for search engines: Use keywords in titles, descriptions, tags, and spoken dialogue.

Use You Tube Shorts: Test new concepts and funnel viewers to long-form content.

Add keywords in your title, description, tags, and subtitles
Cross-promote your You Tube videos on other channels
Repurpose your long-form videos for You Tube Shorts

It’s easy to get swept up in filming, editing, and thumbnails, without really spending much time and energy on your video idea itself. But beautiful sets, fancy thumbnails, and slick editing can’t make up for a weak video topic.

You want to find video ideas that are familiar and unexpected. In other words, something they’re already interested in (familiar) but also something they want to learn more about (unexpected).

Great video ideas start with a deep understanding of your audience. “You need to understand your ideal viewer,” says You Tube creator Cara Nicole.

“Ask yourself: What are they already interested in? How do they want to be talked to? What news and cultural trends are they paying attention to? That gives you a starting point for making videos that resonate.”

There are plenty of ways to find content ideas for You Tube, but here are my three favorite ones (all beginner-friendly):

Search for a question your audience would look for on Google. If you’re a productivity creator, try searching ‘how to be productive’ on Google.”

Look for the ‘People also ask’ and ‘People also search for’ sections. These are real audience questions — and you might even find a ready-made title in them.

You can take this further by searching for more specific questions your audience is asking. For example, if you’re making videos for someone struggling to be productive while working from home, search for “how to be productive while working from home.” You’ll find plenty of ideas in the ‘People also ask’ and ‘People also search for’ sections.

In You Tube Studio, you’ll find a Trends tab under the Analytics section. Here, you’ll find ideas based on what your audience watches and what you’ve already posted. Some of them might be a hit and miss, but you can find some inspiration, directly from You Tube.

Try typing a basic query into the You Tube search bar to see top keywords and how popular they are. You’ll also find some videos similar to the ones you’ve searched for below.

This one’s simple: Listen to your audience and see what follow-up questions they have left on your videos. You can try this on other platforms too — not just You Tube.

If you’re new to You Tube and don’t have a lot of comments from your audience, do a competitor analysis and check the comment section of creators in your niche. What are the follow-up questions people have? These can be your future video ideas.

To find breakout ideas, go to a competitor’s profile, click Videos, then click on the Popular tab. These are the videos that outperformed the others. If it’s a topic you can make your own, it could be a winning idea for your channel.

Jade Beason, founder at Social People Agency, also suggests doing the same exercise using You Tube’s search bar: “Search broad topics around your niche and then filter it based on content shared within the last month or year (depending on how popular and time-sensitive your niche is),” she recommends.

“Then, look for any videos that received more views than the number of subscribers that the creator has. That’s a clear sign that it was pushed out by You Tube’s algorithm,” Jade says

“Repeat this process to see if you can find any inspiration or patterns for your future video topics. But remember to use other creators’ videos for inspiration, not imitation.”

Similarly, if you have a tiny audience on You Tube already, you can also use the You Tube Community Posts to communicate with your audience and test content ideas.

For example, You Tuber Alina tested the waters about a topic with a community post on You Tube. Once there was enough interest, she turned it into a video.

Of course, almost every niche on You Tube has a lot of creators in it — so standing out takes a little more intention.

“Analyze the market and then find your competitive edge,” recommends You Tuber Ali Abdaal. “Think in which domains can you stand out — for example, depth of research, storytelling, editing, relatability, or authenticity.”

This is consistent with what You Tube employee, Rene Ritchie, recommends, too: “What makes you different? What makes you interesting? If you're just going to copy what somebody else does — unless you can do it so significantly better that people will just rush to you — it's probably gonna be really hard,” he says.

“But if you can figure out what makes you unique, I think there are just unlimited possibilities.”

A great example of this is Cleo Abrams. Her You Tube videos are all about optimistic tech. But her standout quality is the depth of research on every topic and the stunning animations.

Another way to stand out is to adapt a format from a different or adjacent niche into your You Tube videos.

“You can kind of take things over from different niches. Let's say it's golf. Are there any other niches that have a certain level of adjacency to golf? You can apply [similar] formats in so many niches,” says You Tuber Paddy Galloway.

“It sounds simple, but so much of our success through my consulting company is by seeing what is working in different niches. What is a format that other people are not doing yet that we could bring over and adapt?”

For example, I spotted this video titled “the 1-page business plan that made me $200K+ in 2024” on my homepage. Here’s how creators from different niches could adapt this idea:

Food creator: the 1 easy breakfast recipe that helped me reach my protein goal

Productivity creator: the 1 productivity technique that saved me 5 hours a week

Finance creator: the 1 financial advice that helped me save $10K in 2025

Your video ideas are the foundation of your You Tube channel. Before you worry about thumbnails or SEO (search engine optimization) tweaks, make sure your ideas are solid, and your unique edge is clear.

You Tube’s playlist feature is one of the best ways to encourage viewers to binge-watch your videos. But to use playlists, you have to think strategically and lay video topics on top of one another.

“I think people underestimate the power of viewer journeys. Someone comes in to watch your video. They should be able to watch 2, 3, or 4 videos immediately after that. Binging is probably the fastest way to grow a channel,” says Rene.

“If you start giving them a bunch of things that don't really relate to them, it's the equivalent of a TV show that doesn't have consistent episodes; it's always a different show.”

“If you create a video about how to fix your washing machine one day and how to fix your refrigerator the next week, it's very unlikely people are going to have those two problems back to back,” he explains with an example.

“But if you create a series about how to fix your dishwasher, best parts to fix your dishwasher, how to make sure you don't need to fix your dishwasher, then people who watch those videos are going to have three, four videos to keep watching.”

Content series are an excellent way to keep your audience coming back for more on many social media platforms. And You Tube is no different.

Take Cara Nicole’s financial audit series — I keep coming back to these because I want to know which character she’ll pick next, which concepts are consistent across multiple characters, etc. The arc builds and continues. I finish one and immediately want to watch the next.

“Once you’re publishing regularly, you can use analytics and comments to see what’s actually hitting. That’s how most of my series came about. I noticed one video concept was performing really well, and I expanded it into a playlist or recurring theme,” says Cara.

“Don’t expect to have a perfect content strategy from day one. Instead, start by making things your ideal viewer would care about. Then pay close attention to what’s working. Over time, you’ll find patterns that can evolve into signature series.”

Another great example is Makari Espe. She has multiple You Tube playlists on her channel, all of which are about different challenges she has undertaken to make her life better.

Once you start watching, it’s hard not to click the next video — you want to see how she fares. It also helps that her video ideas are in that ‘familiar but unexpected’ category we talked about earlier.

So, while forming your You Tube strategy, think of related video topics that you can convert into an episodic series.

This will help you create a domino effect and get more views on your videos — especially if a single one in the series goes viral. It’s also a great strategy to build a loyal community and gain more subscribers on your channel.

You Tube is a click-and-watch social media platform (except for You Tube Shorts). Unlike Facebook, Instagram, or Tik Tok, a video doesn’t automatically pop up in your feed while you’re scrolling. Instead, you have to make a decision to click the thumbnail and title that looks enticing to you.

“Your titles and thumbnails and concepts need to be sufficiently intriguing that someone actually clicks on the video,” says Ali.

Your video content could be excellent, but if the thumbnail and title don’t stop someone mid-scroll, they’ll never know. Every view — whether it comes from the homepage, suggested feed, or search — starts with that click. Someone checks the thumbnail and the title to decide whether or not they want to watch your video.

“Most teams first make a video that they think is going to be great, then scramble to find a title and thumbnail. That’s completely backwards,” says Ryan Hashemi, who has managed many You Tube channels via his agency and led Jubilee’s You Tube channel to five billion views.

“If you don’t have a must-click title and thumbnail before you shoot, don’t make that video. 40% of your effort should just be focused on this one step, up-front.”

Take the case of one of Paddy’s clients, Tim Gabe. Paddy’s team tweaked the thumbnail of one of his most popular videos, and that video ended up getting 40 times more views per day.

Your video titles should include relevant keywords (more on that in a bit) — and use classic hooks to spark curiosity.

Take a relatively newer channel, Smart Adjacent. All titles that Jonathan Huynh (creator behind the channel) uses are keywords people search for and tap into the curiosity gap.

(Also: Notice how he’s also leveraging the ‘think of it like a TV show’ tip we discussed earlier? When you watch one, you’re likely to watch another.)

The short of it: Making excellent You Tube videos isn’t enough to get more views. If you want to reach a broader audience, you must also pay equal attention to creating scroll-stopping thumbnails and curiosity-driven titles.

4. Add keywords in your title, description, tags, and subtitles

Viewers find your videos in search, home feed, or suggested videos. Your You Tube views can come from any of these places. But if you’re a new You Tube creator, it’s best to focus your efforts on search.

“It’s quite difficult to rank in You Tube’s algorithm on the homepage when you’re new,” says Jade. “If you’re answering a question and optimizing videos for search, you can still get a lot of views even if you don’t have a large audience.”

Now, to push your videos to rank higher, you need to do keyword research to understand what your audience is searching for and then add relevant keywords in your video.

How do you practice keyword research? First: Think like your audience. What keywords would you type in the search bar if you were in their shoes? What problems does your target audience face?

Next, use free SEO tools (or paid if you can!) to help you refine these keywords. You Tube’s own search bar can help, too. Type in a question and look at the auto-fill suggestions — those are long-tail keywords people are searching.”

Try to find more long-tail keywords in your keyword research for You Tube — especially if you’re a new channel and/or in a competitive niche. Creating videos about niche problems your audience faces will help your videos rank higher and rack up more You Tube views.

Now, once you’ve done your keyword research, sprinkle relevant keywords in four places to rank higher in search results:

Use primary and secondary keywords without stuffing.

Mix broad niche terms with specific long-tail keywords.

Verbally state keywords so You Tube’s AI can index the audio.

Trending content can act like a springboard to get more You Tube views, especially if you’re a new channel. You Tube, like any other social channel, pushes trending content at the front of viewers’ feeds.

“Trends are one of the best ways to get people in the door. When you’re new, audiences don’t know who you are yet, so attaching your content to something already getting attention (whether that’s a trending product, news story, or keyword people are searching for) gives you a natural boost,” says Cara.

“For me now, trends are still very helpful — I hear about a lot of them directly from my viewers in comments and DMs — but once you’ve built some trust with your audience, you also have more freedom to explore. You can experiment with topics that are a little less “searchable” but more original or aligned with your voice, because people are clicking for you and not just the topic.”

Use Google Trends to find trending keywords and create a new video targeting that term. People are likely searching for it, too, so don’t forget to optimize your video for SEO.

On Google Trends, you can select “You Tube Search” specifically to also see which keywords are seeing a rise on the platform.

There are also certain formats that become popular on You Tube.

“Right now, very popular on You Tube is the ‘I tried it.’ I tried every hamburger. I tried every French fry. I tried every airplane. I tried every video game. There's someone who has some expertise in that topic, tries a variety of things, and rates them,” says Rene.

“There's a variety of popular formats and you see those by just looking at popular videos on You Tube. See if any of those relate to you. Don't copy them, but see what inspiration they can give.”

You can spot these platform-centric trends by spending time on You Tube and monitoring content creators in the same niche — especially the mega-successful ones. The established creators often not only jump on trends early, but also sometimes create them for their respective niches.

But remember that doesn’t mean you should copy the big creators — only choose trends you can make your own. This is especially true if you’re in a lifestyle niche category.

“The biggest mistake I see creators making is that they copy other creators who are already big and have an audience. You can’t look at Emma Chamberlin and think you can create vlogs like ‘day in my life’ that aren’t wrapped in value,” Jade says.

“If you’re starting out, you have to convince people to care about what you have to say and why they should watch your videos. Viewers don’t trust that your video content is valuable enough (yet) to just click on your video without any context.”

Another note when it comes to trending video content: Don’t rely too much on them to increase views on your videos. Yes, they’ll likely get more engagement, but your You Tube presence should have a mix of evergreen and trending videos.

“We usually think of trending content as the ‘entry point’ and evergreen videos as the ‘library’ that keeps viewers coming back. When a parenting trend spikes or a baby product launches, we create a timely video to capture search and suggested traffic. However, we always pair that with an evergreen topic we know will remain relevant several years later, such as developmental milestone guides or sleep training tips,” says co-founder of the Fathercraft channel, Paul Zalewski.

“This mix means we benefit from short-term spikes without creating a boom-and-bust cycle. Over the years, our evergreen videos have become a steady traffic backbone, with trending ones acting as growth accelerators.”

Long-form video content on You Tube has one of the highest shelf life in the social media world. You want to capitalize on this fact to get You Tube views not just today, but for years. If you create videos on evergreen topics, people will reference them for months (if not years).

6. Cross-promote your You Tube videos on other channels

For example, Bibi-Jane Angelica often promotes her You Tube channel by posting teasers from the full video as Instagram Reels.

💡 Pro tip: A tool like Buffer can make this easier by letting you schedule and manage posts across multiple social platforms from one dashboard — so you can share teasers, behind-the-scenes clips, or links to your latest video without jumping between apps.

7. Repurpose your long-form videos for You Tube Shorts

Viewers on You Tube today enjoy You Tube Shorts as much as long-form video content. Shorts present an excellent opportunity to convert short-form video viewers into loyal subscribers.

“If you want to bring viewers to your long-form video, remember people won’t click through just because you want them to. You have to make them want to,” says Rene. “It’s a big deal for a viewer to move from a shorts video to a long video, so you have to make it worth it."

Some viewers just prefer to watch You Tube Shorts, so to make them switch, you have to work extra hard to tempt them. Many podcasts on You Tube do this by teasing snippets of the conversation in a You Tube Short, which makes viewers keen to know more.

You can also use these repurposed You Tube Shorts to promote your channel on Instagram, Tik Tok, and other short-form video channels.

And you can schedule all these short-form videos in one go using Buffer. It’s your all-in-one scheduler, so you can keep promoting your videos across an extended timeline instead of giving it a shout-out once and letting it collect dust.

You Tube Shorts are a great way to test ideas, too. “We are experimenting with ideas that could be long-form. It takes us at least a month to create a long-form video. The question is: Which idea should you spend your time on?” says creator Cleo.

“One of the ways is exploring the idea as a short and then maybe make a long video [if it’s successful].”

Apart from the quantitative aspects of testing a short’s performance, pay attention to the comments. Are people engaging with the topic? Are they asking more questions? That might be a positive signal that it’s a good topic to explore with long-form videos.

If you can, edit your short clips to add a custom call-to-action — like “watch the full video to learn more” or “would you like to learn more on this topic?” — to give even more power to your You Tube Shorts.

Here are a few ways to turn your long-form videos into effective shorts

Pull out a single, compelling moment. Look for a surprising fact, a funny reaction, or a strong opinion that stands on its own.

Add a hook that points back to the full video. Something like 'This is just one of five mistakes — the full breakdown is on my channel' gives people a reason to click through.

Don't just clip — reframe. A short works best when it feels intentional, not like a leftover. Re-edit the clip so it has its own beginning, middle, and end.

You Tube Shorts can attract more viewers and help you monetize via the Creator Pool and You Tube Partner Program (learn more about it in our guide to monetizing You Tube Shorts).

8. Collaborate with other creators in your niche

Collaborations are an easy way to get in front of more relevant viewers. Collaborating helps you reach new subscribers — and injects freshness into your content.

“We keep collaborations highly targeted, only appearing on channels where the audience closely matches ours. The primary objective is to ensure that the subscriber conversion rate is high,” says Paul.

“I have realized that cross-promotion works best when we each create unique-value-driven content for the other's audience rather than just swapping shout-outs.”

I agree: I’ve watched some plain shout-out videos that feel more like barter You Tube ads than authentic collaborations.

My favorite example of how to do creator partnerships right is the collaboration between booktubers Haley Pham, Sara Carrolli, and Destiny Sidwell. They met in person to swap their five-star reads, and each creator posted a unique video to their channel, helping them reach new viewers.

Now, you don’t need to meet in person to collaborate with another creator — it’s difficult if you want to partner with creators across the world and reach a global audience. Instead, each of you can shoot your segments and stitch them together. The goal is to make the collab feel fun, authentic, and creative.

Not sure where to start? Here are a few ways to find collaboration partners

Look for creators with a similar audience size. You don't need to pitch a creator with millions of subscribers. Creators around your level are more likely to say yes — and the audience crossover tends to be stronger.

Start in the comments. Engage genuinely on other creators' videos in your niche. Building a real connection first makes a collab pitch feel natural, not transactional.

Pitch a clear concept. Instead of a vague 'we should collab,' come with a specific video idea that benefits both audiences. It shows you've thought it through and makes it easier for them to say yes.

Cards are the videos recommended midway to viewers, and end screens are videos recommended at the end of a video.

These are excellent places to promote other videos in your channel. It goes back to the TV show concept we talked about — redirect viewers to what they should watch next in your channel and help them easily find related videos.

Your You Tube analytics are a goldmine of ways to improve performance. Pay attention to your:

Click-through rate: A lower click-through rate (but higher impressions) suggests that your title and thumbnail need improvement.

Watch time: Check where exactly viewers drop off the most — analyze what you can improve to keep people hooked in that moment and implement what you learn in future videos.

Where people find your videos: See the traffic source to understand where most of your You Tube views come from — homepage, search results, suggested videos.

Audience: See the demographics of your subscribers, returning viewers, unique new monthly viewers, and a lot more.

💡 Pro tip: If you manage multiple platforms alongside You Tube, tools like Buffer can pull your analytics into one place so you're not jumping between tabs to piece the picture together.

The first 30 or so seconds of your video have a significant influence on your overall video’s performance. You Tube typically counts a view after a viewer watches for a "legitimate" amount of time, often estimated to be around 30 seconds. If you're like most viewers, you'll also decide whether or not you want to keep watching after just a few seconds.

“For us, one of the turning points was refining the first 30 seconds of each video. We mainly focused on scripting concise, empathetic intros that immediately addressed the viewer's pain point,” says Paul.

Note that this only applies to long-form You Tube videos; shorts views count the number of times your short starts to play or replay with no minimum watch time requirement.

Here are a few tried-and-tested ways to hook viewers right from the start

Lead with the payoff. Tell viewers exactly what they'll get from watching, and why it matters to them. Skip lengthy introductions about yourself.

Open with a bold statement or question. Something like 'Most productivity advice is wrong — here's why' immediately creates a reason to keep watching.

Show a preview of the best moment. A quick flash of the most exciting or surprising part of your video can build enough curiosity to keep people around.

Acknowledge the viewer's problem. Starting with 'If you've ever struggled with…' signals that the video is made for them.

While the first 30 seconds are crucial, don’t forget to edit your complete videos with great care and attention to keep viewers hooked till the end.

“The single most important thing for me has been respecting my audience’s time. That means getting to the point quickly (don’t bury your main idea three minutes in) and cutting the fluff (avoid repeating yourself or dragging out tangents),” says Cara.

“I write all of my videos as full scripts. It’s basically like writing an essay: I start with a hook and thesis, then break it into three main points or “body paragraphs,” and finish with a conclusion. That structure makes sure everything feels tight and purposeful, rather than rambling. On top of that, I weave in my own voice — humor, commentary, little asides — because personality keeps people engaged just as much as information does.”

Sharing a video right when your audience is online is an easy way to collect more You Tube views.

When it comes to the best time to post on You Tube, the data becomes a little more interesting when we compare the best time to post long-form content vs. You Tube Short. Get this: You Tube long-form videos and You Tube Shorts have almost opposite peak times — morning hours for long-form; and evenings for shorts.

You can see how this plays out in the heatmaps below:

While long-form videos perform best in the mornings between around 8 a.m. and 11 a.m. , You Tube Shorts engagement peaks in the evenings — generally between 6 p.m. and 11 p.m.

The best day of the week to post long-form You Tube videos is Sunday, followed by Tuesday and then Monday. The best day to post You Tube Shorts is Friday, followed by Saturday and then Thursday.

The key takeaway here is that audiences generally engage with long-form videos and shorts at different times, which makes sense considering how different the formats and functionality are.

Of course, your ideal posting time will depend on your specific audience. Click on You Tube Studio's Analytics, click the Audience tab, then check out the section on When your viewers are on You Tube.

💡 Pro tip: If you want to make sure you never miss that window, a scheduling tool like Buffer lets you plan and queue your You Tube uploads ahead of time.

Honestly, You Tube might be one of the most difficult channels to grow on, simply because long-form video content requires more effort to create, edit, and promote. Comparatively, Instagram and Tik Tok offer quick(er) wins.

But You Tube is also one of the best social networks to grow on because it’s been around for ages and it’s not going anywhere either. It’s a social platform and search engine rolled into one, and the content you create here garners views for much longer than other platforms.

“You Tube isn’t something you dip a toe into. It rewards consistency and compounds significantly over time, ” says Ryan.

You Tube is one of those platforms that demands real patience — but what you build here compounds in a way most other platforms can't match. The key is consistency, not perfection. Keep showing up.

And if it feels a little too overwhelming, grab some quick wins and lessons by posting consistently on You Tube Shorts. Use Buffer to plan, repurpose, and schedule your videos. Start for free.

The best-performing videos solve a specific problem your audience actually cares about, packaged with a strong title and thumbnail that earns the click. From there, focus on keeping people watching — especially in the first 30 seconds — and guiding them to more of your videos through playlists and end screens.

Think of shorts as a discovery tool. Hook attention immediately, focus on one clear idea, and give viewers a reason to care within the first few seconds. The real magic happens when you connect shorts to your longer videos — teasing just enough to make people curious to click through.

There’s no fixed rate per view — it depends on factors like your niche, audience location, and how many viewers actually see ads. Most creators earn through ad revenue tied to 1,000 views (called RPM), rather than individual views. That’s why two channels with the same views can earn very different amounts. Here's how to make money on You Tube as a creator.

“Estimates vary widely depending on niche, audience, and ad rates, but many creators report RPMs ranging from a few cents to several dollars. Your actual earnings depend on your niche, audience, content type, and how many ads are shown.

Keep in mind you need to qualify for the You Tube Partner Program before you can earn from ads. That means hitting 1,000 subscribers and 4,000 watch hours in the past 12 months, or 10 million You Tube Shorts views in the last 90 days.

How many You Tube views per day is considered good?

Good is relative to where you are right now. What matters most is whether your views are trending upward over time. Progress beats comparison here, every time.

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25 Creative You Tube Shorts Ideas for Your Next Video

The 11 Best AI Video Editors for Creators and Marketers, Tried and Tested (+ Bonus AI Tool)

Guide to the You Tube Algorithm (+ 7 Ways to Boost Your Content)

Rochi is a freelance writer for Saa S companies in the creator economy, productivity, and AI space. She specializes in SEO, thought leadership, and content strategy, and has an active Linked In audience of 6,000+ followers that she continues to grow.

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