Come Join Us at the 2026 Saa Str AI CMO Summit on May 14th — Our 4th — with Snowflake CMO Denise Persson and 150+ of the Top B2B Marketing Leaders | Saa Str

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Come Join Us at the 2026 Saa Str AI CMO Summit on May 14th — Our 4th — with Snowflake CMO Denise Persson and 150+ of the Top B2B Marketing Leaders

We’re doing it again. For the 4th year running, we’re hosting the Saa Str AI CMO Summit as part of Saa Str AI Annual 2026 — a half-day deep dive exclusively for the best marketers and GTM executives operating at the cutting edge of AI + B2B.

And this year, we’re thrilled to have Denise Persson, CMO of Snowflake, joining us to share what she’s learned scaling one of the most iconic go-to-market engines in enterprise software.

Denise has been CMO of Snowflake since 2016 — when it was 100 people and

What makes Denise especially relevant right now: Snowflake is in the middle of its own AI transformation, building out Snowflake Intelligence as an enterprise AI agent platform while powering data for Team USA at the 2026 Olympics. She’s running an internal AI Council on her marketing team, doing quarterly AI marketing days, and is candid about the fact that nobody — including her — knows exactly what marketing looks like in five years. That honesty, combined with the scale she operates at, makes her exactly the kind of leader you want in the room.

It’s a half-day, invite-only deep dive on May 12 (the day before the main Saa Str AI Annual conference kicks off May 13–14 in the SF Bay Area). No vendor pitches. No fluff panels. Just real talk between CMOs, VPs of Marketing, and Heads of Growth who are actively deploying AI across their GTM orgs — and learning what works and what doesn’t.

The format is designed for peer-to-peer learning: working sessions, small group discussions, and candid conversations about the hard problems. How are you restructuring your marketing org around AI agents? What’s actually working in AI-powered demand gen vs. what’s hype? How do you measure pipeline when half your funnel is being touched by AI? That kind of thing.

We have 150+ top confirmed marketing leaders already coming, and the caliber is extraordinary. Here’s a taste of what the room looks like:

CMOs and VPs of Marketing from

CMOs from the fastest-growing AI-native companies rewriting how B2B marketing works from scratch

Heads of Growth and Demand Gen from category-defining companies in fintech, HR tech, legal tech, security, and vertical Saa S

Marketing leaders from companies doing

Several co-founders who also serve as CMO — building product and brand simultaneously

We’ve got leaders from companies across the full B2B spectrum: cloud data platforms, developer security, API infrastructure, AI-native legal tools, financial operations, sales enablement, product management platforms, enterprise search, and more. Multiple attendees are from companies that have IPO’d in the last few years. Multiple are from companies that will.

Snowflake, Atlassian, Zendesk, Carta, Ramp, Wipro, Dataiku, JFrog, Snyk, Harvey AI, Coveo, Productboard, Phenom, Benchling, Shield. AI, Nium, Benevity, Rescale, Whatfix, Scribe, Starburst, Rocket Lawyer, Syndigo, and Opus Clip and 100s more.  The Best of the Best.

The common thread: every single person in that room is actively figuring out how AI changes their function. Not in theory. In practice, with budget attached.

Why Marketing Matters More Than Ever in the Age of AI.  Even As It’s Also Being Disrupted

There’s a narrative out there that AI makes marketing less important. That the product will just sell itself. That AI agents will handle everything.

Wrong. Marketing matters more right now than at any point in the last decade. And the proof is right in front of you.

Look at who’s doing the most marketing in tech right now: the CEOs of the biggest AI companies. Sam Altman is on every podcast, doing product launches that feel like Apple keynotes. Dario Amodei is writing 10,000-word essays and showing up on Lex Fridman and doing deep dives with policy leaders. Amjad at Replit is shipping product publicly and building in the open on X every single day. Anton at Lovable is at every developer event, every AI meetup, every founder dinner.

These are some of the busiest people in technology. Running companies growing at unprecedented rates. Raising billions. They would rather be working on product. But they show up anyway. Because they understand something: in the biggest platform shift since cloud, showing up is the product.

Every buyer at every company right now is trying to figure out which AI vendors to bet on, which agents to deploy, which existing vendors are actually shipping real AI vs. slapping a chatbot on their homepage, and which vendors to move on from entirely. The buying windows are wide open. Budgets are shifting. Incumbents are vulnerable.

And on top of that, the marketing function itself is being reshaped. AI agents are handling inbound qualification. AI SDRs are running outbound at scale. Content creation has been fundamentally altered. Attribution models are breaking because AI touches everything. Marketing teams that were 50 people two years ago are now 25, or 15, doing more.

The CMOs who win the next few years won’t be the ones with the biggest teams. They’ll be the ones who figure out the right human-AI ratio for their GTM motion, rebuild their orgs around that, and make sure their company is showing up where their buyers are. With a reason to be picked.

That’s what this summit is about. Getting 150+ of those leaders in the same room, for one intense half-day, to share what they’re actually doing.

The CMO Summit is built for senior B2B marketing and GTM leaders at $20m+ ARR B2B + AI companies. If any of these describe you, this is your room:

CMOs and VPs of Marketing at B2B and AI companies. If you’re running marketing and actively figuring out how AI reshapes your org, pipeline, and budget — you belong here. This is the peer group you need.

Heads of Growth, Demand Gen, and Revenue Marketing. If you own pipeline numbers and are deploying (or evaluating) AI agents, AI SDRs, or AI-powered attribution across your funnel — the conversations here will be directly tactical for you.

Founder-CMOs and CEOs who own marketing. If you’re a founder who’s also running the marketing function and want to learn from the best operators at scale — this is a concentrated dose of that.

Who this is NOT for: This isn’t a summit for vendors to pitch CMOs. And sorry, no agencies, service providers, fraction executives, consultants, or non-B2B/AI companies allowed.  It’s a working half day for senior practitioners who are actively running B2B marketing orgs. If you’re in the room, you should be ready to share what you’re doing, not just listen.

The CMO Summit is part of Saa Str AI Annual 2026 (May 12–14, SF Bay Area).

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Key Takeaways

• Free e Books

    e Book: Hiring a Great VP of Sales
    e Book: Raising Capital
    e Book:  The First $1m ARR
  

• University All Posts University Podcasts The Top CROs VC Fundraising Top Videos Q&A Best of Saa Str #1 Bestselling Book Search Everything Join the Community

• Free e Books

    e Book: Hiring a Great VP of Sales
    e Book: Raising Capital
    e Book:  The First $1m ARR
  

• London 2025 Annual 2026 Events Overview Sponsors

    Event Sponsorship
    Media Sponsorship
  

• Digital AI Day 2025 (Free) Speaker Submissions Speaker Requirements Overview