Dear Saa Str: I Fired My VP of Sales. What Now? | Saa Str AI
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It’s tough and there may be some bumps. But honestly things probably will be better in just a week or two.
You need to act fast and smart to stabilize and rebuild. Here’s what you should do next:
If you don’t have someone ready to step up, you’ll need to take the reins yourself temporarily. This isn’t ideal, but as the founder, you’re often the best person to steady the ship. You know the product, the customers, and the sales process better than anyone else. It’s not forever, but it’s critical to keep deals moving and morale up.
If you don’t have someone ready to step up, you’ll need to take the reins yourself temporarily. This isn’t ideal, but as the founder, you’re often the best person to steady the ship. You know the product, the customers, and the sales process better than anyone else. It’s not forever, but it’s critical to keep deals moving and morale up.
Take this opportunity to dig into the sales process. What’s working? What’s broken? Look at metrics like revenue per lead, close rates, and sales cycle length. If these were declining under the previous VP, you’ll need to fix them before bringing in someone new.
Take this opportunity to dig into the sales process. What’s working? What’s broken? Look at metrics like revenue per lead, close rates, and sales cycle length. If these were declining under the previous VP, you’ll need to fix them before bringing in someone new.
Don’t wait too long to start looking for a replacement. Use your network, investors, and advisors to source candidates. But don’t rush into another hire—take the time to find someone who’s a perfect fit for your stage and needs. Remember, a bad VP of Sales hire can set you back a year or more 612.
Don’t wait too long to start looking for a replacement. Use your network, investors, and advisors to source candidates. But don’t rush into another hire—take the time to find someone who’s a perfect fit for your stage and needs. Remember, a bad VP of Sales hire can set you back a year or more 612.
Your sales team might be shaken up after the firing. Communicate clearly and transparently about what’s happening and why. Reassure them that you’re focused on finding the right leader and that their success is a priority. If morale drops, performance will follow.
Your sales team might be shaken up after the firing. Communicate clearly and transparently about what’s happening and why. Reassure them that you’re focused on finding the right leader and that their success is a priority. If morale drops, performance will follow.
When you hire the next VP of Sales, make sure they come in with a clear plan. Ask them tough questions during the interview process—how will they improve revenue per lead? How will they recruit top talent? What will the team look like in 120 days? If they don’t have clear, actionable answers, they’re not the right fit.
When you hire the next VP of Sales, make sure they come in with a clear plan. Ask them tough questions during the interview process—how will they improve revenue per lead? How will they recruit top talent? What will the team look like in 120 days? If they don’t have clear, actionable answers, they’re not the right fit.
If Your VP Sales Isn’t Going to Work Out — You’ll Know in 30 Days
If Your VP Sales Isn’t Going to Work Out — You’ll Know in 30 Days
Firing a VP of Sales is tough, but it’s often the right move if they weren’t delivering.
Slow it down if things have improved, just not enough, under their watch. If things are better, but not as better as you’d hoped, you may be blaming them when you shouldn’t be. See below post.
Make sure you have a plan to stabilize the team and rebuild quickly. If you’re deliberate and focused, you can turn this into an opportunity to level up your sales org.
We’ve all been there. Be there for the team, and lean into the top performers. Keep them. That’s mostly what matters.
Should You Fire an OK-but-Not-Great VP of Sales? Probably Not (Updated)
Should You Fire an OK-but-Not-Great VP of Sales? Probably Not (Updated)
Most Great VP of Sales Were Fired Once In Their Career
Dear Saa Str: How Can I Become a Better VP of Sales?
Dear Saa Str: Should I Let My VP of Sales Go? I'm Not Sure I've Made The Right Hire
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Most Great VP of Sales Were Fired Once In Their Career
Dear Saa Str: How Can I Become a Better VP of Sales?
Dear Saa Str: Should I Let My VP of Sales Go? I'm Not Sure I've Made The Right Hire
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Key Takeaways
-
AI VC AI Mentor: Digital Jason + Amelia AI Startup Benchmarking
-
AI Agent Playbook Free e Books
e Book: Hiring a Great VP of Sales e Book: Raising Capital e Book: The First $1m ARR -
University All Posts Podcasts The Top CROs VC Fundraising Top Videos Q&A Best of Saa Str #1 Bestselling Book Search Everything Join the Community
-
Free e Books
e Book: Hiring a Great VP of Sales e Book: Raising Capital e Book: The First $1m ARR -
AI Annual 2026 Events Overview Sponsors
Event Sponsorship Media Sponsorship
