'For glasses specifically, we have already gone through several iterations' —Shokz' CEO confirms the sports headphones company is working on AI smart glasses, hearing solutions and a 'record everything' AI-powered assistant for future headphones | Tech Radar

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'For glasses specifically, we have already gone through several iterations' —Shokz' CEO confirms the sports headphones company is working on AI smart glasses, hearing solutions and a 'record everything' AI-powered assistant for future headphones

Shokz' CEO confirms 'we've been exploring' new technology

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Open ear headphones company Shokz is working on new products outside of bone conduction or sports headphones

These include smart glasses, in-ear AI assistants and hearing aid solutions

They are all in various stages of development, with none planned for release anytime soon

Shokz is well-known in fitness circles as the maker of some of the best bone conduction headphones and best running headphones in the world. Go to any running or cycling race event, and you'll spot more than a few Shokz users in attendance. While the company has branched out into true open-ear headphones for daily life such as the Open Fit and Open Dots series, Shokz' top brass has confirmed it's working on more pivots into smart glasses, hearing solutions and (of course) AI.

Smart glasses like the Meta Ray Bans and Oakley Meta Vanguard pack directional speakers and microphones into the arms of the glasses themselves. This use of open-ear audio tech might make the smart-glasses form factor a natural fit for Shokz.

At a press conference in China, CEO Ken Chen said: "Smart devices, especially smart glasses, are a significant challenge for everyone in the industry. For glasses specifically, we have already gone through several iterations, and we see AI glasses as a category that is still at a very early stage. It is a complex product that requires many elements to come together."

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While Shokz debuted a very early concept for its smart glasses at this year's CES conference in Las Vegas, this is the first confirmation that several versions of the glasses are, or have been, in active development.

It's interesting to note the phrase 'AI glasses' mentioned there, too. Chen said Shokz is "closely following developments in AI, and we are actively exploring how they may shape future wearable products."

Vincent Xiong, head of North America, confirmed in a separate speech that Shokz was also working on AI open-ear headphones, stating "AI will further accelerate the trend towards prolonged headphone usage... For the AI assistant, people need audio input, and there are no better devices than headphones. I don't think people will be able to stay away from AI."

Xiong went on to describe an AI assistant that could "record everything you say" presumably to be used to add context to an AI chatbot's replies, adding: "because of [an] NDA, I can't give you a lot of detail, but what I can share now is that we are working with one of the industry leaders in the United States for AI headphones."

Head of North America Vincent Xiong during his presentation, highlighting an illustration of how AI and headphone usage durations cause each other to increase. (Image credit: Future)

As a specialist company focusing on headphones that allow you to retain spatial awareness, Shokz is also looking at hearing aid solutions. Chen said: "we’ve been exploring hearing-related devices for quite some time, although we want to be careful with the term 'hearing aids', since that is a medical term and carries regulatory implications.

"We already have some activities underway in China and Australia, and we want to do more in other areas. The work is still at an early stage... we don't have a specific timeline to share at this point."

Shokz went on to show journalists a film of a US teenager who suffers from unilateral (one ear) hearing loss. After contacting Shokz, the company was able to create a device to help her overcome the hearing loss using bone conduction and a microphone.

As an over-the-counter solution, Shokz' future device could have similar functionalities to the Nuance Audio Hearing Glasses, which uses omni-directional mics to help users with bilateral (both ears) hearing loss.

This ties in nicely with Shokz' admission that it's working on smart glasses, although wireless earbuds like the Shokz Open Fit Pro would likely be preferred for those with unilateral hearing issues, as one bud or both could be worn depending on the user's hearing needs.

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Matt is Tech Radar's expert on all things fitness, wellness and wearable tech.

A former staffer at Men's Health, he holds a Master's Degree in journalism from Cardiff and has written for brands like Runner's World, Women's Health, Men's Fitness, Live Science and Fit&Well on everything fitness tech, exercise, nutrition and mental wellbeing.

Matt's a keen runner, ex-kickboxer, not averse to the odd yoga flow, and insists everyone should stretch every morning. When he’s not training or writing about health and fitness, he can be found reading doorstop-thick fantasy books with lots of fictional maps in them.

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