Go Pro says it’s still committed ‘to your collective stoke’ | The Verge

Overview

Tech Expand Amazon Apple Facebook Google Microsoft Samsung Business See all tech

Reviews Expand Smart Home Reviews Phone Reviews Tablet Reviews Headphone Reviews See all reviews

Details

Science Expand Space Energy Environment Health See all science

Entertainment Expand TV Shows Movies Audio See all entertainment

Policy Expand Antitrust Politics Law Security See all policy

Gadgets Expand Laptops Phones TVs Headphones Speakers Wearables See all gadgets

Verge Shopping Expand Buying Guides Deals Gift Guides See all shopping

Streaming Expand Disney HBONetflix You Tube Creators See all streaming

Transportation Expand Electric Cars Autonomous Cars Ride-sharing Scooters See all transportation

Gadgets Close Gadgets Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gadgets

Posts from this topic will be added to your daily email digest and your homepage feed.

News Close News Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All News

Posts from this topic will be added to your daily email digest and your homepage feed.

Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Tech

Posts from this topic will be added to your daily email digest and your homepage feed.

Go Pro says it’s still committed ‘to your collective stoke’

CEO Nick Woodman addressed concerns Go Pro might pull back from consumer camera tech after its Starman merger.

Posts from this author will be added to your daily email digest and your homepage feed.

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Posts from this author will be added to your daily email digest and your homepage feed.

Go Pro CEO Nick Woodman said in a letter to customers that making cameras is still his company’s “core DNA,” after a proposed $285 million acquisition by Starman was announced earlier this week. He claims the merger puts Go Pro in a better position to continue developing its content creation tech, after saying in the deal announcement that it would work with Starman to address “important areas of national security related to cameras, optics and AI infrastructure.”

You Tuber Mark “Markiplier” Fischbach, who prior to the acquisition became Go Pro’s largest individual shareholder, is not mentioned at all.

To our Go Pro community, fans and customers, We understand there’s some concern about Go Pro’s post-merger commitment to continue developing market leading cameras for consumers and professionals. Making amazing cameras for all of you is our core DNA and reason for being and that will never change! We’re fired up about what’s ahead for Go Pro and want to share a little more about what our proposed merger with Starman means for our future. Thanks to the improved financial strength this merger will provide, we’ll be in a much better position to innovate, invent and advance the future of consumer and professional content creation. And importantly, Starman shares our passion for the Go Pro brand, developing market leading products and our commitment to your collective stoke. We’ve accumulated more than 2500 patents over the last 24 years which tells you we’ve been busy innovating, and this merger will ensure we’re able to innovate for many more years to come. We expect this merger will make Go Pro a stronger, more capable camera company than ever before. Our goal is to become a more diversified company which can make us stronger financially, enabling Go Pro to become as awesome as we (and you) want us to be. We plan to bring you more innovative cameras, smarter accessories, and more powerful software and services designed to make capturing, editing and sharing your experiences easier and more exciting than ever. We see opportunities to improve the products you already love while developing new tools and experiences that help you create, connect and share in entirely new ways. We have so much more to do, so much more to invent, and so much more we want to bring to the Go Pro community. We appreciate all of you who have been on this journey with us and we’re excited about where we’re headed. We’re going to keep doing what we do best - making the world’s highest-performance cameras and building the products, services and innovations that help you capture life’s most exciting moments. It’s what we were founded to do and it’s what we will always do. Be a HERO…Go Pro. With respect and appreciation — Nick Go Pro Founder & CEO

We understand there’s some concern about Go Pro’s post-merger commitment to continue developing market leading cameras for consumers and professionals. Making amazing cameras for all of you is our core DNA and reason for being and that will never change! We’re fired up about what’s ahead for Go Pro and want to share a little more about what our proposed merger with Starman means for our future.

Thanks to the improved financial strength this merger will provide, we’ll be in a much better position to innovate, invent and advance the future of consumer and professional content creation. And importantly, Starman shares our passion for the Go Pro brand, developing market leading products and our commitment to your collective stoke.

We’ve accumulated more than 2500 patents over the last 24 years which tells you we’ve been busy innovating, and this merger will ensure we’re able to innovate for many more years to come. We expect this merger will make Go Pro a stronger, more capable camera company than ever before.

Our goal is to become a more diversified company which can make us stronger financially, enabling Go Pro to become as awesome as we (and you) want us to be. We plan to bring you more innovative cameras, smarter accessories, and more powerful software and services designed to make capturing, editing and sharing your experiences easier and more exciting than ever. We see opportunities to improve the products you already love while developing new tools and experiences that help you create, connect and share in entirely new ways.

We have so much more to do, so much more to invent, and so much more we want to bring to the Go Pro community. We appreciate all of you who have been on this journey with us and we’re excited about where we’re headed. We’re going to keep doing what we do best - making the world’s highest-performance cameras and building the products, services and innovations that help you capture life’s most exciting moments. It’s what we were founded to do and it’s what we will always do. Be a HERO…Go Pro.

Stevie Bonifield Close Stevie Bonifield News Writer Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by Stevie Bonifield

Posts from this author will be added to your daily email digest and your homepage feed.

Cameras Close Cameras Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Cameras

Posts from this topic will be added to your daily email digest and your homepage feed.

Gadgets Close Gadgets Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gadgets

Posts from this topic will be added to your daily email digest and your homepage feed.

News Close News Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All News

Posts from this topic will be added to your daily email digest and your homepage feed.

Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Tech

Posts from this topic will be added to your daily email digest and your homepage feed.

Open AI’s next big AI model has ‘entered the AGI era’

Chat GPT, Grok, and Claude all went down at the same time

Microsoft slashes Xbox Cloud Gaming to just 15 hours a month for Ultimate subscribers

Nvidia will officially bring DLSS 5 to older GPUs — but won’t give gamers full control

The Verge is a part of PMX Global, LLC, a subsidiary of Penske Media Corporation.

Key Takeaways

Tech Expand Amazon Apple Facebook Google Microsoft Samsung Business See all tech
Reviews Expand Smart Home Reviews Phone Reviews Tablet Reviews Headphone Reviews See all reviews
Science Expand Space Energy Environment Health See all science
Entertainment Expand TV Shows Movies Audio See all entertainment
Policy Expand Antitrust Politics Law Security See all policy