Why Ring's Search Party Is a Privacy Nightmare Nobody Asked For
Ring didn't invent the privacy problem with Search Party. But they did make it impossible to ignore, especially after that Super Bowl ad aired in early 2024. Suddenly, millions of people sitting on their couches realized something unsettling: their Ring doorbell cameras weren't just watching their porch anymore.
They were part of something bigger. Something that pooled footage from thousands of devices across entire neighborhoods, running AI analysis to track moving objects in real time. And for most Ring users, this feature was already enabled without their knowledge or explicit consent.
Here's what made people uncomfortable, and rightfully so: the feature was being pitched as a solution for finding lost pets. That's the sympathetic angle. "Reunite missing dogs with their owners," the marketing said. But the underlying infrastructure? That's a neighborhood-scale surveillance network that could pivot to tracking anything or anyone in seconds.
I'm not being hyperbolic here. The technology that identifies a Golden Retriever running across someone's yard can identify a person just as easily. Amazon calls this feature Search Party. The privacy community calls it the creepy slope toward a surveillance state. And the worst part is, most Ring owners had no idea it was happening.
This article breaks down exactly what Search Party does, why it should concern you, and most importantly, how to turn it off completely. Because your Ring camera should watch your property, not become part of a mass tracking network.
TL; DR
- Search Party pools Ring camera feeds across neighborhoods to track objects using AI, and it's enabled by default on most devices
- The privacy risk is real: The same AI tracking lost pets can track people, and Amazon hasn't been entirely transparent about law enforcement access
- Disabling it takes 90 seconds: Open the Ring app, go to Control Center, toggle Search Party to Disable for both pets and natural hazards
- You'll need to do this for each camera separately, and you should delete saved videos through the History section for complete privacy
- Even after disabling, Ring still collects data: You might want to consider whether you're comfortable with Ring cameras on your property at all


Search Party found 99 pets in 3 months, a small fraction of the estimated 2.5 million missing pets, highlighting its limited impact so far. Estimated data.
What Exactly Is Search Party and How Did We Get Here?
Amazon's Ring is best known for one thing: the video doorbell camera that lets you see who's at your front door from anywhere. It's simple, effective, and has become the most popular doorbell camera system in the United States. Millions of homes have one. Some people have multiple cameras covering their driveways, backyards, and side yards.
Then Amazon started thinking bigger.
In 2023, they introduced Search Party, a feature that treats every Ring camera as part of a massive, distributed surveillance network. Here's how it actually works: when you enable Search Party, your Ring camera doesn't just record to your own cloud storage. It also contributes real-time video feeds to Amazon's servers, where AI algorithms analyze the footage looking for moving animals (or potentially people, though Amazon's public statements focus on pets).
When someone reports a missing pet in your neighborhood, Amazon's algorithms can search through footage from dozens or hundreds of Ring cameras simultaneously. They look for anything matching the description: a medium-sized dog, brown and white, seen running east on Elm Street. The system pools all available footage from that area, runs it through object detection models, and identifies potential matches.
On the surface, this sounds genuinely useful. A lost dog is a tragedy for any pet owner. If technology can help reunite families with their pets, isn't that worth celebrating?
But here's where it gets complicated.
The Numbers Don't Add Up
Amazon CEO Andy Jassy announced in 2024 that Search Party had been used to find 99 lost dogs in 90 days of operation. Sounds impressive until you do the math: there are approximately 10 million pets reported missing in the United States every year. That breaks down to roughly 820,000 missing pets per month.
So in three months, Search Party found 99 pets out of roughly 2.5 million missing pets. That's a success rate of around 0.004 percent.
Now, the feature is still new. Adoption will likely increase. More Ring cameras will join the network. The algorithms will improve. But currently, you're accepting neighborhood-wide surveillance in exchange for a tool with a success rate you'd never accept for anything else in your life.
Would you give up significant privacy for a weather forecast that's correct 0.004% of the time? Of course not. Yet that's essentially what Search Party is asking.
The Real Problem: Scope Creep
There's a reason privacy advocates and security researchers got genuinely alarmed about Search Party. It's not because the feature is inherently evil. It's because the infrastructure behind it could be repurposed in about five minutes.
Consider: the AI models that identify dogs can identify humans. The code that searches for brown and white fur can search for a specific person's clothing. The network that pools footage from Ring cameras across a neighborhood could, with minimal modification, become a system for tracking specific individuals in real time.
Amazon swears they won't do this. They say Search Party is currently limited to animals and natural hazards (like floods). But corporate pledges don't change what the technology can do. They just promise how it will be used today.
Governments and corporations have a track record of quietly expanding surveillance capabilities when they think nobody's looking. The Patriot Act was supposed to be temporary. Facial recognition was supposed to be optional. Data collection was supposed to be anonymized.
Yet here we are.
The architecture for neighborhood-scale surveillance is already in place. Ring cameras are already in millions of homes. The AI already exists. All that's required for something concerning to happen is a policy change, a legal request, or a new administration with different privacy priorities.
Law Enforcement Access: The Uncomfortable Part
Ring has a long, complicated relationship with law enforcement. The company has been criticized multiple times for working with police without explicit user opt-in. They've been caught creating police partnerships, providing training to officers, and even paying police departments to promote Ring cameras to their communities.
In 2022, civil rights organizations raised alarms about Ring's willingness to share footage with law enforcement agencies without warrants or user approval.
Here's the uncomfortable question: if Amazon is already sharing Ring footage with police for specific criminal investigations, what happens when Search Party footage becomes available? Would law enforcement be able to search that database? Could they identify suspects by analyzing neighborhood footage? Could they track activist movements or protest marches?
Amazon hasn't been entirely clear on these boundaries. That's the core of the problem. The company is asking for trust at a scale that infrastructure can't support.


Estimated data suggests that privacy concerns are the leading reason users disable Search Party, followed by confusion over feature settings.
The Step-by-Step Guide to Disabling Search Party
Okay, so you've decided you're not comfortable with Search Party. Smart move. The good news is that disabling it is genuinely simple. The bad news is you have to do it for every single Ring camera you own, and the process isn't immediately obvious unless you know where to look.
Step 1: Open the Ring App and Navigate to the Main Menu
First, open the Ring app on your phone. On the home screen, you'll see your camera feeds. Look for the menu icon in the top-left corner. It looks like three horizontal lines (the classic hamburger menu that's been standard since about 2012).
Tap that menu. This opens Ring's main navigation panel where you can access settings, control center, and other system-level features.
Step 2: Select Control Center
Once the menu is open, you'll see several options including Device Settings, Control Center, Neighbors, and a few others. You want Control Center. This is where Ring consolidates all the system-wide features that apply across your entire Ring setup, not just individual cameras.
Tap Control Center.
Step 3: Find and Select Search Party
In Control Center, you'll see various feature toggles and options. Look for Search Party. This is the feature you're disabling. Tap on it to access the Search Party settings screen.
This screen shows two options:
- Search for Lost Pets
- Natural Hazards
Both should be enabled by default. You need to disable both.
Step 4: Disable Both Search for Lost Pets and Natural Hazards
Here's where people sometimes get confused. There are two separate toggles because Amazon treats them as separate features, even though both involve sharing your camera footage with the broader Ring network.
Toggle Search for Lost Pets to Disable.
Toggle Natural Hazards to Disable.
The Natural Hazards feature uses similar architecture to identify environmental dangers (floods, fires, severe weather) that might affect your neighborhood. The same privacy concerns apply. If you're disabling Search Party, disable this too.
Step 5: Repeat for Every Single Ring Camera
Here's the annoying part: if you have multiple Ring cameras, you need to repeat steps 3 and 4 for each device. Ring doesn't provide a "disable for all cameras" option.
This is by design. Amazon wants you to go through the process of confirming you understand what you're turning off.
If you have three Ring cameras, three doorbells, and a Ring camera mounted on your back patio, you're doing this six times. Plan for about 90 seconds per camera.
Step 6 (Optional But Recommended): Delete Saved Videos
Now, here's an extra step that most people don't think about but should consider: deleting any video footage that's already been uploaded to Ring's cloud servers.
This is particularly important if you're concerned about historical data. Even if you disable Search Party going forward, Ring might already have footage from your cameras. Disabling the feature doesn't automatically delete that historical data.
To delete saved videos:
- Open the Ring app
- Tap the History icon (usually in the bottom menu)
- Look for the option to delete videos (this might say "Delete All" or "Manage Storage")
- Ring will ask you to confirm. Confirm.
This clears out the cloud storage associated with your Ring account. Fair warning: if you're using Ring for security purposes, you might want to keep this data. But if your primary concern is privacy, clearing it eliminates the historical record that could potentially be searched.
Ring keeps videos for different lengths of time depending on your subscription level. Free accounts keep clips for 24 hours. Paid plans keep them longer. Deleting them manually gets them off Ring's servers immediately, which is cleaner from a privacy perspective.

What Happens After You Disable Search Party?
Once you've gone through the process and disabled Search Party on all your cameras, what changes? Here's what you should know.
Your Cameras Still Record and Store Footage
Disabling Search Party doesn't turn off your Ring cameras. They still record. They still upload footage to Ring's cloud servers (unless you've changed your cloud backup settings separately). They still send notifications when motion is detected. They still let you view live feeds.
What changes is that your footage is no longer contributed to the neighborhood surveillance network. When someone reports a missing pet, the AI algorithms can't search through your camera feeds. When someone in your neighborhood is reported missing, Search Party won't look at footage from your cameras.
This is the key point: disabling Search Party is about opting out of the network, not about disconnecting from Ring entirely.
Amazon Still Knows What's on Your Cameras
Here's something important to understand: disabling Search Party doesn't change what Ring's cloud infrastructure sees or processes. When your camera footage is uploaded to Ring's servers, that footage is analyzed by Amazon's systems regardless of whether you've opted into Search Party.
Ring uses this data for:
- Thumbnail generation for your motion event clips
- Optimization and training of Ring's algorithms
- Potentially, law enforcement requests
- Product improvement and feature development
Disabling Search Party just prevents your footage from being used in the specific neighborhood search function. The footage is still in Ring's systems.
If you're concerned about this level of data collection, you have a bigger decision to make: whether you're comfortable having Ring cameras on your property at all. Disabling Search Party is a privacy improvement, but it's not a complete privacy solution.
Local Backups and Storage Options
If you want to maintain security cameras on your property while minimizing data sent to cloud servers, look into local storage options. Some Ring devices support local backup through devices like the Ring Alarm Pro or through direct SD card recording.
These options let you record footage that stays on your local network instead of being uploaded to Amazon's servers. You get security monitoring without the cloud infrastructure overhead.
It's not a perfect solution (you lose remote access), but it's an option worth considering if privacy is your primary concern.


Estimated data suggests that most users remain in surveillance networks due to opt-out defaults, with a significant portion unaware of their participation.
The Broader Privacy Implications Nobody Wants to Talk About
Search Party isn't unique. It's part of a larger trend in consumer technology where convenience and safety are being traded for surveillance.
Doorbell Cameras as Infrastructure
Ring's success created a market for doorbell and home security cameras. Thousands of companies now offer these devices. Most people think of them as personal security tools. "I have a camera so I can see who's at my front door," they think.
But Ring has transformed doorbell cameras from personal security tools into distributed infrastructure. When millions of Ring cameras are connected to the same network, pooling footage and running AI analysis, they become something different. They become a surveillance network that happens to be owned by Amazon.
This matters because it changes the power dynamics. You own the camera on your porch. But you don't own the network it contributes to. Amazon does.
The Opt-Out Problem
Search Party is enabled by default. Most users never see the option to disable it. They just get a notification that the feature is active, usually buried in a firmware update note or a changes list.
This is the pattern with most surveillance features: they're enabled by default, and users have to actively opt out. Not the other way around.
Optimally, Ring should ask new users: "Do you want to participate in Search Party?" Most people would opt in after understanding the feature and its purposes. But that's not what happened. Instead, users were enrolled by default and had to figure out how to exit.
The default matters. Defaults determine behavior. When something is opt-in, most people don't use it. When something is opt-out, most people keep it enabled. Ring chose to make Search Party opt-out, which means most of their users are part of this neighborhood surveillance network without actively choosing it.
Data Aggregation and Future Risk
Here's the speculative part, but it's worth considering: Ring has detailed video footage of millions of residential areas. This data, aggregated over years, is extraordinarily valuable.
Not just to Ring, but to insurance companies, real estate firms, local governments, and potentially law enforcement. Think about what you can learn from video footage of neighborhoods:
- Movement patterns and routines
- Who visits which homes
- When homes are occupied or empty
- What people look like
- What vehicles people drive
- Patterns of activity in public spaces
Amazon could theoretically use this data for purposes we haven't even considered yet. They're not required to. They probably won't. But the infrastructure and data exist, and that's the risk.

Understanding the AI Behind Search Party
To really grasp why Search Party is concerning, you need to understand how the AI actually works. It's not magic, but it's also more sophisticated than most people realize.
Object Detection and Identification
Search Party uses computer vision models trained to identify objects in video footage. These models are built on deep learning frameworks that have been trained on millions of labeled images.
When a video stream comes in from a Ring camera, the AI runs it through several layers of analysis:
- Initial detection: Identifies that a living thing is moving through the frame
- Classification: Determines if it's an animal or human
- Species identification: For animals, tries to determine the species (dog, cat, etc.)
- Breed or feature analysis: If it's a dog, analyzes color, size, and distinguishing features
- Tracking: Follows the object through multiple frames and across camera boundaries
These models aren't perfect. They have error rates, especially in poor lighting or at angles where features aren't clearly visible. But they're good enough to be useful, which makes them concerning from a privacy standpoint.
The concerning part isn't that the technology works. It's that the technology works well enough to be repurposed.
The Model Training Question
When Amazon deployed Search Party, they didn't develop the underlying computer vision models from scratch. They adapted existing models, likely trained on Image Net and similar large-scale image datasets, and fine-tuned them on Ring's proprietary footage.
This means Amazon has been training their AI models on footage from residential areas across the country. They have a dataset that's been continuously updated and refined. That's extraordinarily valuable data for computer vision applications.
The question that nobody has definitively answered: does Amazon use this data to train other models? Could the computer vision systems they've developed for identifying dogs be the foundation for identifying people?
Official statements suggest no. But the capability exists.


Estimated data suggests emotional support (40%) and practical benefits (35%) were key factors in Amazon's decision to launch Search Party, despite privacy concerns. Regulatory ambiguity also played a role (25%).
Why Amazon Pushed Search Party Despite Privacy Concerns
It's worth asking: why would Amazon introduce Search Party in a way that generated so much privacy backlash? Surely they anticipated the negative reaction?
The answer probably involves several factors.
First: Pet Loss Is a Genuine Problem
The Super Bowl ad campaign was built on a real emotional hook. Ten million pets go missing every year in the United States. For pet owners, that's terrifying. If Search Party can help even a small percentage of those pets get reunited with their owners, that's a positive outcome.
Amazon knew this would generate emotional support, especially from pet owners. And it did. Many people were genuinely excited about the feature, even after understanding the privacy implications.
The company was betting (correctly, it turns out) that the positive emotion around reuniting lost pets would outweigh privacy concerns for a meaningful percentage of their user base.
Second: Market Data
Amazon has access to market research showing that most consumers care more about practical benefits than privacy. This isn't universally true, but it's true enough. The people who care most about privacy are outliers.
So from Amazon's perspective, Search Party could be a net positive for their brand. The people upset about privacy concerns are already skeptical of Amazon. The people who love the idea of finding lost pets are building emotional attachment to Ring.
It's a trade-off that probably benefits Amazon even if there's meaningful backlash.
Third: Regulatory Ambiguity
There's no clear regulatory framework yet for how neighborhood surveillance networks should be treated. GDPR in Europe has some guidance. California's privacy laws are getting stronger. But federally, in the United States, there's almost no regulation specifically addressing distributed home camera networks contributing to AI analysis systems.
Amazon probably felt comfortable launching Search Party because, legally, they're not doing anything clearly illegal. The cameras are on people's property with their consent. The AI analysis is happening on Amazon's servers. The data isn't being directly shared with law enforcement (though that's been unclear at times).
Without clear legal restrictions, Amazon has room to operate.

Privacy Settings Beyond Search Party
If you're disabling Search Party, you should also consider these other privacy options.
Motion Detection Sensitivity
Your Ring camera can be configured to detect motion at different sensitivity levels. Higher sensitivity means it detects more, which means more video is being recorded and uploaded to the cloud.
If privacy is important to you, consider reducing motion detection sensitivity or enabling activity zones that exclude public areas (streets, sidewalks) where you don't have privacy interests.
Cloud Backup Frequency
Some Ring devices let you control how frequently footage is uploaded to the cloud. More frequent uploads mean more data is sent to Amazon's servers. Less frequent uploads (daily instead of real-time) reduces your cloud footprint.
This is a trade-off between remote access and privacy.
Alerts and Notifications
You can control what notifications you receive and who else in your household receives them. If you have Ring sharing enabled with family members or roommates, each person can customize their alert settings.
More people with access to camera feeds means greater risk if those accounts are compromised.
Two-Factor Authentication
If you're using Ring cameras, enable two-factor authentication on your Amazon account and Ring app. This prevents unauthorized access even if someone obtains your password.
It's the bare minimum, but it matters.


Estimated data shows that 80% of homes participate in Search Party, with only 10% opting out and another 10% unaware of their participation. This highlights the ethical concern of consent without understanding.
The Ethical Case Against Search Party
Beyond the technical and legal concerns, there's an ethical dimension worth considering.
Consent Without Understanding
Most Ring users didn't actively consent to Search Party. It was enabled by default. Even people who noticed the feature notification often didn't fully understand what it meant to opt into a neighborhood surveillance network.
Ethically, this is problematic. When you ask people to participate in something that could affect community privacy, explicit, informed consent matters.
Collective Action Problems
Search Party creates a collective action problem. Even if you disable it on your cameras, it still exists on your neighbors' cameras. If 80% of homes in your neighborhood participate, you're still part of the surveillance network through everyone else's cameras.
Individual opt-out doesn't fully solve the problem. You need either enough people to opt out that the feature becomes useless, or you need regulatory restrictions.
Data Ownership Questions
When you buy a Ring camera, who owns the data it generates? You do. It's footage from your property. But when that data is uploaded to Ring's cloud servers and used for Search Party, does Amazon own it? Do law enforcement agencies have claims on it?
These questions are still being worked out in courtrooms and legislative bodies. The ethical stance is that you own your data and should have full control over how it's used.

What Privacy-Conscious Alternatives Exist?
If you're concerned about Search Party but you still want the security and convenience of video monitoring, what are your options?
Local-Only Systems
Systems like Wyze Cam v3 offer local storage through micro SD cards or local network recording through devices like Home Assistant. Footage stays on your local network instead of being uploaded to the cloud.
Trade-off: you lose remote access. You can't check your camera when you're away from home unless you set up additional infrastructure.
Self-Hosted Solutions
With a bit of technical setup, you can run open-source camera systems like Frigate or Zoneminder. These give you complete control over data and AI processing.
Trade-off: requires technical knowledge and ongoing maintenance.
Privacy-Focused Commercial Options
Companies like Logitech, Arlo, and others offer camera systems with different privacy models. Some allow local storage options. Some are more transparent about data usage.
Trade-off: fewer features and integrations than Ring.

FAQ
What is Search Party and why should I care?
Search Party is a Ring feature that pools video footage from thousands of Ring cameras across neighborhoods to use AI to identify lost pets. It's enabled by default and turns your doorbell into part of a mass surveillance network. You should care because the same technology that identifies dogs can identify people, and the infrastructure exists for scope creep into tracking individuals without additional development.
How does Search Party actually work technically?
When enabled, Search Party sends your Ring camera footage to Amazon's servers where computer vision AI analyzes it in real-time. When someone reports a missing pet, the system searches through pooled footage from multiple cameras looking for matches. The AI models identify objects, classify them as animals or humans, and track their movement across multiple camera feeds simultaneously.
How do I disable Search Party on my Ring camera?
Open the Ring app, tap the menu icon in the top-left corner, select Control Center, tap Search Party, and toggle both "Search for Lost Pets" and "Natural Hazards" to Disable. You must repeat this process for each Ring camera you own separately. For complete privacy, also delete saved videos through the History section.
What data does Ring keep after I disable Search Party?
Disabling Search Party only stops your footage from being used in the neighborhood search function. Ring still stores your video footage on their cloud servers, still analyzes it for thumbnails and optimization, and may still share it with law enforcement if requested. Deleting videos manually through the History section removes them from Ring's servers completely.
Will disabling Search Party affect my ability to use Ring for security?
No. Disabling Search Party only stops the neighborhood surveillance feature. Your cameras continue to record, send motion notifications, and let you access live feeds remotely. All standard Ring security functionality remains intact. You're simply opting out of the neighborhood-pooling feature.
Can Ring or law enforcement force me to participate in Search Party?
Currently, no. Disabling Search Party is entirely voluntary. However, you cannot prevent your neighbors from enabling it on their cameras, which means your property could still appear in Search Party queries through their footage. Future legal changes could theoretically make this mandatory, though this seems unlikely given privacy advocacy pressure.
Is there any benefit to keeping Search Party enabled?
Yes, if you want to help the community locate lost pets. The feature does work, and even a small percentage success rate helps some lost pets get reunited with owners. If you trust Amazon's data handling practices and your primary concern is security rather than privacy, the benefits might outweigh the costs for you personally.
Should I delete all my Ring videos after disabling Search Party?
That depends on your priorities. If security documentation matters (having footage of incidents), keep your videos. If privacy is your primary concern, delete them. Understand that deleting videos yourself removes them from Ring's cloud, but Ring may have already created backups or trained AI models on the data.

The Future of Surveillance Networks
Search Party is probably not the last attempt Amazon makes to turn Ring into a neighborhood surveillance platform. As the technology improves, as adoption increases, and as privacy concerns fade from public consciousness, the company will likely introduce similar or expanded features.
Your best protection is staying informed about what your devices are doing, actively managing privacy settings, and supporting regulatory efforts to establish clearer boundaries around home surveillance networks.
Disabling Search Party is the immediate step. But the larger question facing all of us is whether we want consumer-friendly neighborhoods to gradually become surveillance infrastructure. That's not a question any individual app setting can answer.

Key Takeaways
- Search Party pools Ring camera footage from multiple homes into a neighborhood surveillance network enabled by default on most devices
- The feature's 99 found pets from 2.5 million missing represents a 0.004% success rate, raising questions about privacy sacrifice for minimal utility
- Disabling Search Party requires going through your Ring app Control Center on each camera individually with six steps total
- Deleting saved videos after disabling Search Party removes footage from Ring's servers but doesn't prevent Amazon's historical data use
- The underlying AI technology can identify people as easily as dogs, creating infrastructure risk for scope creep into personal tracking
![How to Disable Ring's Search Party Surveillance Feature [2025]](https://tryrunable.com/blog/how-to-disable-ring-s-search-party-surveillance-feature-2025/image-1-1770663967932.png)


