How to Watch Hyundai's CES 2026 Presentation Live and See the Future of In-Car Technology

If you're even remotely interested in automotive innovation, January 5, 2026 is about to become mandatory viewing. Hyundai isn't just showing up to the Consumer Electronics Show with some incremental updates and polished press releases. The Korean automotive powerhouse is bringing serious hardware to Las Vegas, including a holographic windshield that transforms your entire front window into a display and an advanced AI robot that's been through serious development.

Here's the thing: CES has transformed over the past decade. It's no longer just about phones and laptops. The event has become a proving ground for automotive technology, robotics, and mobility solutions. But 2026 feels different. While the broader automotive industry seems somewhat cautious (thanks to changing EV incentive policies), Hyundai is doubling down on convergence technologies. That's their term for how different systems work together, and they're bringing more than 30 examples to prove their point.

This isn't hype or marketing theater. These are practical technologies aimed at solving real problems drivers face daily: distracted driving, information overload, safety in complex traffic situations, and the growing integration of AI into vehicles. The holographic windshield alone represents years of collaboration with Zeiss, one of the world's leading optics companies. The Atlas robot, meanwhile, draws directly from Boston Dynamics' capabilities, a company Hyundai acquired back in 2020.

The timing matters too. We're at an inflection point where in-car technology is becoming as important as the drivetrain itself. Some analysts argue the software and interface experience will soon define car loyalty more than horsepower ever did. Hyundai clearly believes this, and their CES lineup proves they're betting billions on this future.

So what exactly will you see? How do you actually watch it? And what does this mean for the future of driving? Let's break it down.

TL; DR

• Live Stream Details: Hyundai's presentation airs January 5 at 4PM ET on their Hyundai USA YouTube channel and global YouTube channel
• Holographic Windshield: 18.1-inch heads-up display collaborating with Zeiss optics, mass production planned for 2029
• Atlas Robot: New generation AI-powered robot for commercialization, fresh from development labs
• 30+ Technologies: Hyundai Mobis showcasing convergence tech including AR displays, safety systems, EV powertrains
• Industry Context: Alternative to traditional EV showcase due to changing incentive landscape in 2026

Estimated data shows initial adoption of Hyundai's holographic windshield starting in 2029 with premium models, expanding significantly by 2033.

Where and When to Watch Hyundai's CES 2026 Presentation

Let's start with logistics because getting the basics wrong means missing one of the year's most significant automotive tech reveals.

Hyundai's main presentation happens on January 5, 2026 at 4PM Eastern Time. That's 1PM Pacific if you're on the West Coast, and if you're internationally located, you'll want to convert that to your timezone now. Don't rely on memory when it comes to livestream timings. I've seen thousands of people show up to threads five minutes late because they miscalculated time zones.

You have two official YouTube channels where you can watch this unfold live:

The Hyundai USA YouTube channel focuses on North American content and events. This is typically where region-specific presentations get routed, and it'll likely be hosted by Hyundai's US division team. The advantage here is that you'll get English-language commentary geared toward American drivers and preferences.

The global Hyundai YouTube channel broadcasts the worldwide version of events. This gets simultaneous translation support in multiple languages, which matters if you have international viewers or if Hyundai decides to emphasize global consistency in how they present technologies.

Both will carry the same core presentation, but production values and hosting might vary slightly. I'd recommend checking both channels the morning of January 5 to see which one has the embedded player first. Sometimes one channel goes live a few minutes early.

What you should prepare: Have a stable internet connection ready. Livestream presentations from major manufacturers attract massive concurrent viewers, and if your connection dips, the stream quality will degrade. If you're planning to watch on a TV, make sure you can comfortably view technical details. Some of the holographic windshield demonstrations will involve subtle visual elements that look better on a larger screen.

The presentation itself will likely run 45 minutes to 90 minutes based on typical CES keynote structure. Hyundai has confirmed they're covering multiple technology areas, so plan for the longer end of that range. Bring coffee.

Hyundai's holographic windshield is projected to reach full production readiness by 2030, with initial luxury model integration around 2029. Estimated data.

The Holographic Windshield Display: What Makes This Actually Different

There's been a lot of hype around heads-up displays over the past decade. Most modern luxury vehicles already have them. So what makes Hyundai's holographic version noteworthy enough to anchor an entire CES presentation?

The answer comes down to surface area and underlying technology. Traditional heads-up displays project information onto a small section of windshield, usually a rectangle about the size of a tablet in your direct line of sight. That works, but it creates what interface designers call "information real estate constraints." You can show speed, navigation direction, and maybe one warning before things get cluttered.

Hyundai's system, developed in collaboration with Zeiss, transforms the entire front windshield into a display surface. We're talking 18.1 inches of real estate for information display. That's massive compared to existing solutions. The way they achieved this is technically impressive: using holographic film technology applied to the windshield itself rather than projecting onto a surface.

Why holographic film matters: Traditional projections require a reflective surface. They bounce light at a specific angle to your eyes. Holographic film works differently. It's embedded into the glass itself and reconstructs images using wave interference principles. Essentially, the windshield becomes the display rather than the display being projected onto the windshield.

This solves several problems simultaneously:

• No obstruction: Because the image is holographic rather than reflective, it doesn't block your view through the windshield the way a traditional heads-up display might
• Scalability: You can use the entire windshield surface rather than being limited to a small projection area
• Passenger content: Here's where it gets interesting: passengers can watch videos or access information on the windshield without the content being visible to the driver
• Reduced distraction: Drivers can glance at critical information without taking their eyes completely off the road since the display sits in their natural field of view

The collaboration with Zeiss is significant. Zeiss has spent 170+ years perfecting optics. They don't typically partner with automotive companies on experimental technology unless they believe the underlying approach is sound. This isn't a lab concept. This is a technology that Hyundai believes is ready for manufacturing.

Hyundai has committed to mass production in 2029. That's a three-year timeline from the CES 2026 reveal. That's actually aggressive for automotive technology rollout, which typically spans 4-6 years from concept to production. The fact that they're willing to state a specific year suggests they've already resolved major engineering challenges.

The holographic windshield addresses a real problem that's becoming more acute every year: cognitive overload while driving. Modern cars throw information at drivers from multiple sources. Navigation systems, safety warnings, fuel economy data, incoming calls, music controls. A unified display that integrates all this information in a single, consistent visual space could genuinely reduce the mental load of driving.

The New Atlas Robot: Boston Dynamics Technology Applied to the Real World

Hyundai owns Boston Dynamics, and if you've been paying attention to that company's trajectory, you know they've been gradually shifting from producing viral videos to developing robots with actual utility. The new Atlas robot being revealed at CES 2026 represents a direct application of that research toward commercial viability.

Boston Dynamics has always been ahead of the robotics industry in terms of mechanical capability. The original Atlas could do backflips. It could navigate stairs. It could handle obstacles. But mechanical prowess isn't the same as commercial utility. A robot that can do backflips doesn't necessarily make for a good warehouse worker.

The new generation Atlas, according to Hyundai's press materials, is being developed specifically as an "AI Robotics" solution for "safe and adaptable robotic co-workers." That's significant terminology. They're positioning this as something that works alongside humans, not replacing them. They're emphasizing safety and adaptability, suggesting the robot can learn different tasks and operate in varied environments.

What we know so far:

The teaser image shows a dog-like form factor, which isn't accidental. Boston Dynamics' original work actually included a quadruped robot called Spot Mini. Quadruped designs offer some genuine advantages for real-world deployment. Four legs provide inherent stability (a human needs constant balance correction, whereas four contact points are harder to destabilize). They can navigate rough terrain more effectively than wheeled robots. They can access spaces designed for human interaction but which might be tight or obstacle-laden.

Hyundai's commitment to "commercialization" matters. This isn't just another prototype. The company is investing in manufacturing infrastructure, supply chains, and software ecosystems. They're signaling that this technology is moving from research to product.

The timeline is interesting too. Most advanced robotics companies operate in 5-10 year development cycles before commercial deployment. If Hyundai is confident enough to reveal this at CES 2026 as a next step toward commercialization, they likely have working prototypes that are performing reasonably well. CES isn't a place where companies show speculative technology. It's where they show what's close to market.

The broader implication is that Hyundai is positioning itself as not just an automotive company but as a mobility and robotics company. That's a meaningful strategic shift. Traditional automakers make cars. Hyundai is signaling that they're moving into robots, in-cabin AI systems, and software platforms. The Atlas reveal is part of that larger narrative.

When Boston Dynamics was purchased in 2020, many observers were skeptical. Why would a car company need a robotics research firm? The answer is becoming clear: mobility and automation are converging. Understanding how to build bipedal or quadrupedal robots with sophisticated AI control translates directly into understanding how to build vehicles that navigate complex environments autonomously.

Hyundai's innovations, such as the holographic windshield and Atlas robot, are projected to significantly impact the automotive industry by 2026. Estimated data.

Hyundai Mobis: The 30+ Convergence Technologies Showcase

Hyundai Mobis is Hyundai's automotive parts and systems subsidiary, and they're essentially using CES as a showcase for their technical progress. The phrase "30+ mobility convergence technologies" is worth unpacking because it signals how seriously Hyundai is investing across multiple technical domains.

Convergence technology is a specific industry term meaning how different systems work together and communicate. Instead of thinking about autonomous systems, display systems, and safety systems as separate siloed efforts, convergence means integrating them into a unified platform where all these systems share data and coordinate.

The 30+ technologies Hyundai Mobis plans to showcase will include several categories:

Display and Interface Technologies: Beyond the holographic windshield, Hyundai is developing AR head-up displays. These differ from holographic windshields in that they overlay digital information onto the real world using augmented reality principles. You're essentially seeing navigation arrows painted onto the actual street, with the display understanding the real-world environment and adapting its information accordingly.

Electronics and Electrical Architecture: Modern vehicles are increasingly electrical. This isn't just about the drivetrain. It's about electrical subsystems, power distribution, and how all these systems communicate. Convergence here means making the electrical architecture more efficient and more integrated.

Safety Systems: Chassis-level safety systems that integrate braking, stability control, and steering correction. A convergence approach means these systems share sensor data and can coordinate responses. If a car detects potential loss of traction and is simultaneously receiving navigation data suggesting a tight turn ahead, the safety system can preemptively adjust behavior.

Low-Power Display Solutions: Not every screen in a car needs to be power-hungry. Hyundai is developing display technologies that reduce power consumption, critical for electric vehicles where every watt-hour matters. This likely includes e-ink style displays or other ultra-low-power technologies for secondary information.

EV Drive Systems: The actual powertrain technology that powers electric vehicles. This includes motor control, battery management, and transmission strategies specific to electric propulsion.

The convergence angle is what makes this interesting. Most automakers develop these technologies independently. Hyundai is signaling that they're integrating them into cohesive systems. An AR head-up display that knows what your EV's current battery level is and can make routing suggestions based on charging station proximity is convergence. A chassis safety system that coordinates with your display system to warn about hazards is convergence.

Why CES 2026 Automotive Presence Feels Different Than Previous Years

There's a narrative worth understanding about CES 2026 and why the automotive showcase feels different than it did in 2024 or 2025.

For the past several years, major automakers used CES as their primary stage for EV announcements. New models, new batteries, new charging technologies. CES 2024 and 2025 saw a parade of new electric vehicles announced at the show. But CES 2026 lacks that energy, and there's a specific reason: federal EV incentive policies have changed significantly.

Without getting into political nuance, the practical reality is that tax credits and subsidies for EV purchases have been reduced or eliminated in multiple markets. This means the economic math for new EV models has shifted. Manufacturers are being more cautious about production announcements. They're not canceling EV development, but they're not using CES as a platform to announce new models at the same rate they previously were.

So what are they showing instead? In-cabin technology. Advanced displays. AI systems. Robot development. Technologies that apply across multiple vehicle types and powertrains. Hyundai's showcase is emblematic of this shift. They're not showing you a new all-electric Ioniq variant. They're showing you technologies that will be integrated into their vehicles across the product line.

This is actually a more interesting announcement from a technology perspective. New EV models are iterative. New display technology is genuinely novel. So while the energy might feel less intense than previous CES automotive showcases, the actual technological advancement might be deeper.

Holographic windshield displays outperform traditional HUDs in terms of display area, scalability, and passenger content, while reducing obstruction. Estimated data based on feature analysis.

The Holographic Windshield vs. Competitors and Existing Technologies

Hyundai isn't the only company working on advanced windshield displays, but they might be the furthest along in terms of commercialization timeline.

Comparison with existing solutions:

Mercedes-Benz and BMW have sophisticated heads-up displays, but they're limited to smaller display areas. Audi has shown concept AR displays, but these are still in development phases. Tesla integrates information into the central screen rather than the windshield. None of these approaches match the integration and surface area of Hyundai's holographic system.

The Zeiss collaboration is decisive. Zeiss doesn't lend its optics expertise to unproven approaches. If they're invested in this technology, it means the optical physics works and scales to manufacturing. That's worth noting because optics have historically been the bottleneck for windshield display technology.

Where competitors might catch up: the software and AI layer. Hyundai will need intelligent algorithms that decide what information to display where and when. This is harder than the optics itself. A display showing too much information defeats the purpose. One showing too little is useless. The AI layer that makes that decision is the real innovation.

Luxury automakers might adopt this technology through partnerships. It's plausible that Mercedes or Audi might license Hyundai's technology rather than developing their own. Automotive cross-licensing happens more than consumers realize.

CES 2026 Context: What Else Is Happening in Automotive Tech

Hyundai isn't presenting in a vacuum. The broader automotive tech landscape at CES 2026 includes several major themes.

The Sony-Honda Afeela is returning. This joint venture electric vehicle focuses on in-cabin entertainment and autonomous driving capabilities. Where Hyundai is emphasizing hardware (displays, robotics), Sony-Honda is emphasizing software and entertainment. These represent different strategic bets on the future of vehicles.

Autonomous driving technology remains a major theme, though perhaps less dominantly than in previous years. Companies are showing progress in specific domains (parking, highway driving, low-speed navigation) rather than claiming full autonomy is imminent.

Battery and charging technology continues to advance, though as mentioned, it's less of a headline story this year compared to previous CES events.

AI integration is the overarching theme. Almost every automotive tech announcement involves some AI component. Voice control, predictive maintenance, driver behavior analysis, automated navigation optimization.

In this context, Hyundai's multi-pronged approach makes sense. They're covering hardware (holographic displays), software (AI systems), and robotics (Atlas). It's a broad bet across the entire spectrum of mobility technologies.

Estimated distribution of Hyundai Mobis's 30+ convergence technologies, highlighting a balanced focus across display, electronics, safety, and low-power solutions.

Practical Considerations: What You Should Watch For During the Presentation

When you're actually watching the January 5 presentation, here are specific things to pay attention to:

For the holographic windshield:

• Watch from what angles the display remains visible. This indicates field-of-view limitations
• Notice the brightness and contrast in well-lit demonstration conditions. Sunlight is the enemy of displays
• Listen for timeline specifics. They've said 2029 for mass production, but are there intermediate milestones (trials, limited production, specific model applications)?
• Pay attention to what information is being displayed. That reveals their assumptions about what drivers actually need

For the Atlas robot:

• Observe its speed and smoothness of movement. This indicates maturity level
• Watch how it interacts with environments. Is it scripted motion or genuine adaptability?
• Listen for specifics about learning and training. How does it learn new tasks?
• Note any partnerships or customer pilots mentioned. Real-world deployment is the proof point

For the broader convergence technology story:

• Understand the software platform connecting all these systems. Is it proprietary or open?
• Notice how much emphasis they place on safety vs. convenience. This reveals their liability thinking
• Listen for specific timelines. "Coming 2029" vs. "available now" tells you what's real vs. aspirational

How to Engage with Hyundai's CES Content Beyond the Live Presentation

The livestream itself is just the beginning. Here's how to get deeper:

Immediately after the presentation, Hyundai will likely release detailed technical documents, specification sheets, and supporting videos. These will be available on their press site and through automotive tech publications. These documents usually contain more specific technical details than what's presented live.

Industry analysts will immediately begin publishing breakdowns. Gartner, IDC, and automotive-focused analysts will offer technical context you might miss in the presentation. Their analyses are worth reading because they've been tracking these technologies for years.

Forums and community discussions will emerge on Reddit's r/cars, automotive enthusiast sites, and tech forums. These often surface practical questions that manufacturers don't address in official presentations.

Follow-up media coverage from automotive journalists will provide deeper dives. Engadget, The Verge, and automotive-specific outlets like Automotive News will publish detailed analyses.

The Atlas robot has evolved from performing complex stunts to being developed for commercial use, with significant advancements projected by 2026. Estimated data based on industry trends.

The Broader Significance: Where Hyundai Is Positioning Itself in the Automotive Future

Step back from the specific technologies for a moment and consider what Hyundai is signaling through this presentation.

They're not just showing you new car parts. They're revealing a strategic bet that the future of automotive is convergent systems where hardware, software, AI, and robotics work together as a unified whole. That's a meaningful pivot from thinking about vehicles as primarily mechanical systems with electronics bolted on.

The holographic windshield, the Atlas robot, and the 30+ convergence technologies all tell the same story: Hyundai is positioning itself as a technology company that happens to make cars, rather than a car company that uses technology.

This matters because it suggests where Hyundai's investment priorities will be over the next five years. We'll likely see more AI-powered features, more integrated experiences, and more robotics applications beyond just vehicles.

The CES 2026 presentation is essentially Hyundai's declaration: "We're in the business of mobility and robotics, not just vehicles."

Whether this strategy succeeds depends partly on execution and partly on market demand. But it's a clear positioning that differentiates Hyundai from companies focused primarily on electric powertrains or autonomous driving technology. It's a broader bet on convergence.

Technical Deep Dive: How Holographic Film Actually Works

For those interested in the physics behind the holographic windshield technology:

Holographic film operates on principles of diffraction and interference. Rather than a projection system that bounces light off a surface to your eyes, holographic film reconstructs the original image by bending light waves around microscopic structures embedded in the film.

The mathematics follows from wave optics principles. When light hits the holographic film, it's diffracted in specific directions by the microscopic structure. This diffraction can reconstruct an image that appears three-dimensional to your eye.

Why is this better for a windshield than traditional projections? Because the light isn't being reflected. It's passing through the film and the glass both. So you see the holographic image overlaid on the real world you're looking at, without the image blocking your view of that world. Traditional projections require a reflective surface, which blocks your view.

The engineering challenge is creating these microscopic structures at scale in automotive-grade windshield glass. That's where Zeiss comes in. Creating consistent, precise holographic structures across an entire 18.1-inch windshield is non-trivial. It requires manufacturing precision measured in nanometers.

Market Implications and Manufacturing Timeline

Hyundai's commitment to mass production in 2029 is aggressive but not impossible. Here's why:

The technology has likely been under development for 5+ years already. CES 2026 isn't when they started thinking about this. It's when they decided it was far enough along to announce publicly. That means they probably have working prototypes, manufacturing pilots, and supply chain partnerships in place.

They've chosen specific vehicles to start with, though they haven't announced which ones yet. Typically, advanced technology first appears on luxury or high-end models. So expect to see the holographic windshield first on Hyundai's premium Genesis line, possibly around 2029-2030, before trickling down to mainstream models.

The cost will be significant initially. First-generation adoption usually carries a 15-25% premium. So if a similar vehicle costs

Questions Investors and Enthusiasts Should Ask

When the CES presentation concludes, here are questions worth investigating:

• Supply chain: Who manufactures the holographic film? Is there a single supplier or multiple? Single-source supply chains are risky
• Cost trajectory: What's the manufacturing cost, and how much will it decrease as volume increases?
• Integration: How does the holographic windshield integrate with existing safety systems? What happens if the holographic system fails?
• Patents: Has Hyundai filed patents broadly, or is this technology vulnerable to competitors?
• Customer adoption: Has Hyundai tested this with actual drivers? What feedback have they received?

The Road Ahead: What Comes After CES 2026

The CES announcement is not the end of the story. It's essentially the beginning of a 3-5 year journey to commercialization.

Expect engineering validation testing to continue through 2026 and 2027. Real-world durability testing in various climates and conditions. Regulatory approval from transportation agencies ensuring the display doesn't create safety hazards or obscure critical visibility.

Parallel to that will be supply chain development. Building factories that can produce holographic windshields at scale. Training workforce. Establishing quality control processes.

Customer communication and education will become important. Many drivers won't understand holographic technology initially. Hyundai will need to explain the technology and its benefits through marketing, dealer training, and content creation.

Competitor responses should begin appearing around 2027-2028. Once Hyundai proves the technology works and begins production, competitors will accelerate their own windshield display development. By 2030, you'll likely see similar technology from multiple manufacturers.

FAQ

What time does Hyundai's CES 2026 presentation start?

Hyundai's presentation begins on January 5, 2026 at 4PM Eastern Time. You can also convert this to 1PM Pacific Time if you're on the West Coast, or calculate your own timezone offset from Eastern Standard Time.

Where can I watch the Hyundai CES 2026 livestream?

You can watch the livestream on two official Hyundai YouTube channels: the Hyundai USA channel for North American-focused content, or the global Hyundai YouTube channel for international viewing. Both will carry the same presentation with potential differences in host commentary.

What is the holographic windshield display and how does it work?

The holographic windshield display is an 18.1-inch heads-up display developed by Hyundai and Zeiss that uses holographic film technology to transform the entire front windshield into a display surface. Unlike traditional projections that reflect light off a surface, holographic film bends light waves using microscopic structures embedded in the glass, allowing information to appear overlaid on the real world without blocking your view.

When will the holographic windshield be available in vehicles?

Hyundai has committed to beginning mass production of the holographic windshield in 2029. It will likely first appear on premium Genesis models before expanding to broader Hyundai product lines in subsequent years. Early availability will probably carry a significant cost premium that should decrease as manufacturing scales.

What is the new Atlas robot that Hyundai is revealing?

The new generation Atlas is an AI-powered robotics platform Hyundai is developing for commercial applications as a "safe and adaptable robotic co-worker." It uses a quadrupedal (four-legged) design based on Boston Dynamics' research, which Hyundai acquired in 2020. The robot represents progress toward commercializing advanced robotics for real-world tasks alongside human workers.

What are the "30+ convergence technologies" Hyundai Mobis will showcase?

Convergence technologies are systems that integrate and work together rather than operating independently. Hyundai Mobis will showcase over 30 such technologies including AR head-up displays, advanced safety systems, electronics and chassis integration, low-power display solutions, and EV drive systems that share data and coordinate responses for improved functionality and efficiency.

How does the holographic windshield compare to existing heads-up displays?

Existing heads-up displays from luxury manufacturers like Mercedes-Benz and BMW project information onto a small section of windshield, typically the size of a tablet. Hyundai's holographic windshield uses the entire 18.1-inch front window as the display surface, providing significantly more space for information, better view-through transparency, and the ability to show passenger-specific content separately from driver information.

Is the holographic windshield technology proven and ready for production?

Yes, the technology appears to be mature enough for commercial production, as indicated by Hyundai's specific 2029 production timeline and the involvement of Zeiss, a leading optics company with 170+ years of experience. The partnership with Zeiss particularly suggests the optical engineering challenges have been solved and the technology is scalable to manufacturing.

What does Hyundai's CES focus tell us about automotive industry direction?

Hyundai's emphasis on convergence technologies, advanced displays, AI systems, and robotics signals that the automotive industry is shifting focus from pure powertrain technology (traditional versus electric) toward integrated software, AI, and user experience. This suggests future vehicle differentiation will depend as much on in-cabin technology and intelligent systems as on mechanical engineering.

Why is CES 2026 automotive presence different from previous years?

Previous CES events featured major EV model announcements and new battery technology reveals. CES 2026 shows less emphasis on new vehicle models due to changing EV incentive policies that have made the economic case for new model announcements less compelling. Manufacturers are instead showcasing in-cabin technology, AI systems, and robotics that apply across multiple vehicle types and powertrains.

What should I specifically watch for during the Hyundai presentation?

For the holographic windshield, observe the viewing angles, brightness in various lighting conditions, and what specific information is being displayed. For the Atlas robot, watch its speed, smoothness, and adaptability. Throughout the presentation, note specific production timelines and customer partnerships, as these indicate how mature the technologies actually are.

How expensive will the holographic windshield technology be initially?

First-generation automotive technology typically commands a 15-25% price premium. On a vehicle that costs

The Takeaway: Why January 5, 2026 Matters

CES 2026 represents an inflection point for automotive technology. The industry isn't just iterating on existing categories anymore. Hyundai is showing what's actually coming to vehicles within the next 3-5 years: displays that transform how information reaches drivers, robots that work alongside humans, and systems that coordinate across traditionally separate domains.

The holographic windshield alone could reshape how drivers interact with their vehicles. Imagine navigation arrows painted directly on the road ahead. Imagine your speedometer visible in your natural line of sight rather than requiring you to look down at the dashboard. Imagine critical safety information appearing in context with the real-world hazard rather than being abstracted to a separate display.

The Atlas robot signals an even broader shift. Hyundai is positioning itself to compete in multiple markets simultaneously: automotive, robotics, and AI. That's not a small ambition.

For consumers, this means the next generation of vehicles will look and feel fundamentally different from today's cars. Not just in how they drive, but in how they communicate with you. For the automotive industry, it signals that the winners over the next decade will be companies that can execute across hardware, software, and AI simultaneously.

So mark January 5 on your calendar. The livestream starts at 4PM Eastern. Grab your usual beverage, settle in for 90 minutes, and watch one of the world's largest automakers reveal what the near future of driving will actually look like. This isn't theoretical. These technologies are coming. Hyundai is showing you where your next vehicle is headed.

Key Takeaways

• Hyundai's CES 2026 presentation on January 5 at 4PM ET features groundbreaking holographic windshield technology developed with Zeiss optics, set for mass production in 2029
• The new Atlas robot represents Hyundai's commercialization of AI-powered robotics, positioning the company as both automotive and robotics leader
• Over 30 convergence technologies showcase Hyundai's strategy to integrate displays, safety systems, AI, and EV powertrains into unified platforms
• Holographic windshield uses light diffraction rather than projection to display 18.1 inches of information without obstructing driver view
• CES 2026 automotive focus shifts from EV model announcements to in-cabin technology due to changed federal incentive landscape

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