I tried the Vidabay Snap — and this tiny, $30 E Ink frame might just be the world’s most charming fridge magnet | Tech Radar

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I tried the Vidabay Snap — and this tiny, $30 E Ink frame might just be the world’s most charming fridge magnet

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I don't know about you, but my fridge at home is decorated with numerous snapshots of family and friends spanning many years, precariously fixed in place with souvenir fridge magnets. It's into this mix that I've recently added a few Vidabay Snaps.

A Vidabay Snap looks like an instant-film print, but it is in fact a tiny, magnetic E ink display. So, unlike an actual print, you can change the picture displayed and easily attach it to a range of surfaces.

It's optimized for i Phone (and compatible with various Android devices), and any image from your gallery can be uploaded via the (free) Vidabay app using NFC, whenever you like.

Think of Vidabay Snaps as, like, tiny digital photo frames, just set within a Polaroid-style border, and with an E Ink display that's much more basic than the fabulous Aura Ink.

Vidabay Snaps are available from the Vidabay website in white, black, yellow or red (see below), with prices starting at

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I picked up five Vidabay Snaps, covering each of the four colors available (Image credit: Future / Tim Coleman)

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I have a small collection of the best instant cameras, and am not short of instant prints to put on my walls (and fridge). And now that it's been a month since I got my Vidabay Snaps, I can tell you they don't hold the same magic as an instant print.

My experience using Vidabay Snaps with an Android phone has been mixed, which I'll unpack next, but there's one fundamental flaw to the product — the frames don't display the color blue (not for me, anyway), which is very limiting for color images.

However, I can totally appreciate these neat, low-cost E Ink devices for what they are, and the concept is pretty well executed. And even though they feel pricey compared to prints, I believe Vidabay Snaps are great little gifts. Let's take a look at how they work.

Obtaining an NFC connection between a Snap and my Android phone was very fiddly, but possible (Image credit: Future)

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Using a recent Oppo Find X9 Ultra phone, I found the NFC connection for image uploads — which takes around 30 seconds to complete — exceptionally fiddly, but persevered for around 15 attempts each time before my first success.

The trick is locating NFC in your device, and Vidabay does point out that not all Android devices will work. The company says there's a Bluetooth dock on the way, which will simplify the process and widen compatibility for Android. Until then, you'll need to check with Vidabay if your device is compatible. I haven't tried a Snap with an i Phone, but I imagine the process will be much easier.

The original picture (left), how it will look once loaded to a Vidabay Snap (middle), and the sight you'll need to get used to — image uploading (right)(Image credit: Future / Tim Coleman)

The Snap's display flickers as the uploading image appears, and then there you have it — a lo-fi E ink (aka E Paper) image in a handy magnetic display.

E ink displays like this are typically lo-fi — don't expect fine detail or a vibrant and wide color range. Quite the opposite, they don't even display the color blue, meaning that in a photo of my son with two teammates in their blue-and-black-striped soccer gear, the jerseys were essentially monochrome. You can imagine what happened when I attempted to load a photo of a sailboat out on the water on a sunny day. The screenshot (above) demonstrates the difference in quality between an original image and how it appears loaded on a Snap.

I picked up five Vidabay Snaps and had mixed success. Three of the five loaded fine (after several attempts); the other two refused to load in color, period, and I eventually gave up.

If you pair multiple Snap devices, it can be a minefield remembering which one is which because you can't rename them in the app(Image credit: Future / Tim Coleman)

This particular Snap frame only seemed to want to load in monochrome(Image credit: Future / Tim Coleman)

You can forget images dominated with the color blue(Image credit: Future / Tim Coleman)

The app could also do with some work; there's no way of recomposing / cropping the photo within the square frame, nor can you rename a frame once it's registered. I had five frames all identically named, making it extremely difficult to track which frame was which in the app. Writing a number on the back of each one with a Sharpie was my solution.

Each Vidabay Snap has a magnetic back for attaching to surfaces like a fridge. It's also fitted with NFC for image uploads and charging. Being a tiny E Ink display, it consumes next to no power – a true lo-fi product. An individual Snap can be purchased with a leatherette tag to attach to something like your bag, and this bundle costs $48.99.

If you have that sentimental person in your life who happens to be an i Phone user, then Vidabay Snap is an easy, low-cost gift recommendation. Until the Bluetooth dock lands and it proves to address my user experience issues, I'm hesitant to recommend the product for Android users.

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Tim joined the Tech Radar team as Cameras Editor in 2023 and has enjoyed more than 15 years as a tech journalist specializing in camera gear. He's previously worked at Amateur Photographer, for a photo accessory manufacturer and as a freelance photographer and video producer, with clients including Studio 44 and Canon. He also started a media team in Nairobi, Kenya, where he lived for a few years volunteering for a faith-based organisation. Tim is married, father of three children, and loves being active, primarily running since hanging up his football boots.

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• News, deals, reviews, guides and more on the newest computing gadgets
• Start exploring exclusive deals, expert advice and more
• Unlock and manage exclusive Techradar member rewards
• Unlock instant access to exclusive member features
• Get full access to premium articles, exclusive features and a growing list of member rewards