I've scanned Adorama's Memorial Day sale: these are the 15 best early deals on Canon, Sony, Nikon, and other brands | Tech Radar

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I've scanned Adorama's Memorial Day sale: these are the 15 best early deals on Canon, Sony, Nikon, and other brands

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This time of year isn't traditionally known for camera deals, but Adorama has just launched a Memorial Day sale ahead of next week, offering a range of great discounts.

I've been scanning the retailer's sale to find the best deals today, and while there aren't many new record-low prices, there are quite a few deals that match previous records. That includes bodies from Canon, Nikon, Sony, and many other leading brands.

I've rounded up all of today's best prices below, including models we've personally tested and reviewed here at Tech Radar. In fact, quite a few of our favorites are included here, such as the Canon R5 Mark II, the Nikon Z6 III, and the Sony a 7CR. I've also spotted discounts on Fujifilm, Panasonic, and OM System bodies, which are fantastic if you're looking for alternatives to the 'big three'.

Finally, If you're interested in other products, we'd also highly recommend bookmarking our main Memorial Day sales page. That's being updated ahead of the big day itself next week with not just cameras, but staff-picked deals on TVs, laptops, and other tech.

Our Canon EOS R5 Mark II review awarded this stunning flagship camera a full five stars out of five – and it's easy to see why. Alongside incredible autofocus (easily some of the best we've ever tested), a 45MP full-frame sensor, and a host of new computational features, the EOS R5 Mark II is easily one of the best cameras on the market right now. Is it overkill for most? Arguably. However, professional photographers will love how this camera makes the most demanding of tasks easy. Today's discount isn't just a tariff-beating deal, but it's also $100 cheaper than the previous record low.

Canon's low-cost full-frame RF-mount camera is now even cheaper with this decent Black Friday price cut. The EOS R8 packs many of the same features as the pricier EOS R6 II, including the 24.2MP sensor and 4K 60p video recording. We explained the key EOS R8 and EOS R6 Mark II differences, so if you can do without in-body image stabilization and sturdier build quality, then you can make a decent saving by opting for the smaller and lighter EOS R8. This is a price we've seen before, but it's technically a record low – and doubly impressive considering recent price hikes.

The EOS R6 Mark II is one of the best mirrorless hybrid cameras of the past few years. Our Canon EOS R6 II review awarded this excellent model an impressive four and a half stars out of five, praising its autofocus, ISO handling, and burst shooting, so it's an easy recommendation, even if it isn't the latest model anymore. Annoyingly, this one has been $100 cheaper before, but today's discount is actually better than Black Friday, impressively.

Tech Radar's top camera of 2025, the Nikon Z6 III, is available for a record-low price at several retailers right now. This fantastic mirrorless camera is the latest model from the brand and features an impressive 24.5MP full-frame partially stacked sensor with vastly improved autofocus and 6K video up to 60fps. Our Nikon Z6 III review awarded the camera a full five stars out of five, and it feels like excellent value now, thanks to a massive price cut at Adorama and other retailers.

We rate the Nikon Z8 as the best full-frame hybrid camera for pros - although, of course, anyone with deep pockets will appreciate its superb 45.7MP stacked sensor, 8K video capabilities, and 20fps burst shooting. Our Nikon Z8 review awarded this excellent camera a full five stars out of five, praising its awesome feature set and smaller and lighter body versus the flagship Z9. The record-low for this model is technically $3,299, but again, tariffs have unfortunately shifted the price for this one up a notch in recent months.

The Nikon Z5 II was the recipient of hefty price hikes recently, but right now, you can pick it up for a brand-new record-low price at Adorama and B&H Photo. I loved this model when I reviewed it and it's a fantastic choice if you're looking for a fully-featured full-frame camera that doesn't break the bank. As an entry point to the excellent Z-mount ecosystem, the Z5 II offers fantastic image quality, decent video, and similar autofocus performance to the much pricier high-end Z models.

While the A7 IV is no longer the latest and greatest hybrid flagship, we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and game-changing auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at a price that matches the previous record-low.

The a 7CR might just be the ultimate travel camera. With its 61MP sensor, excellent autofocus, and range-finger-esque design, it's a fantastic choice if you want a powerful camera with a compact form factor. Our Sony a 7CR review almost awarded this one full marks, with our only major complaints being the price and the relatively small viewfinder, which you can forgive considering it's being squeezed onto such a small body.

The Sony Alpha 1's eye-wateringly high price tag will mean that it's not for everybody, but a decent price cut at Adorama today means it's a little easier on the pocket. And, if you have deep pockets, then the first Alpha 1 is still an amazing do-it-all camera. With incredible autofocus, 8K video, and a 50.1MP full-frame sensor, the Sony Alpha 1 can still keep up with the competition - even if it isn't right at the cutting edge for the brand anymore.

The GFX 100S II is one of the most usable and affordable medium-format cameras on the market. Affordable, is of course, relative in this case, but you get a lot of camera for your money with the outstanding GFX 100S II. Alongside jaw-droppingly good image quality, the 8 stops of image stabilization and a surprisingly ergonomic form factor mean that this camera is a credible alternative to the full-frame flagships.

The Lumix S1 II is an easy recommendation with today's price cut at Adorama as it addresses our main criticism of this otherwise excellent camera - the price! With a partially stacked 24MP full-frame sensor, 6K video, and an expansive range of video codecs, the S1 II is easily one of the best video workhorses on the market right now. Our Panasonic Lumix S1 II review stopped just short of awarding this one a full five stars, but it's a great choice at this price for sure.

The Panasonic S5 II is easily one of our favorite hybrid flagships right now - especially because today's discount at Adorama makes it a competitive choice to the likes of the Nikon Z6 III. Highlight features for the S5 II include a new 24MP full-frame sensor with phase detection AF (a first for Panasonic), uncropped 6K / 30p video, and superb image stabilization. We were also impressed by the S5 II's rugged build quality and overall well-thought-out ergonomics, which is obviously handy when pairing up with some of the larger lenses available in the L-Mount ecosystem. Check out our Panasonic S5 II review for more details on this excellent camera.

This is, so far, the cheapest price yet for a camera we called 'mind-blowingly capable in our OM System OM-1 II review. Key features include a 20MP BSI Micro Four Thirds sensor with blazingly quick shooting speeds and a host of innovative built-in software features. While the OM-1 II has niche appeal, it's a superb option for adventure, wildlife, and landscape/travel photographers looking to cut a bulky kit bag down to size.

We've been waiting for the stunning OM System OM-3 to get a decent price cut ever since it was released earlier this year, and here we are. While still pricey, you get the same speedy stacked 20MP Micro Four Thirds sensor as the flagship OM System OM-1 Mark II, intelligent subject-tracking autofocus, and up to 50FPS continuous burst. There's also OM System's Log color profile for video and support for 4K capture at 60FPS. All that is wrapped up in a design that we think stands out as one of the most appealing on the market right now. Today's price cut is a new record-low, so it's definitely worth checking out.

Alex is Tech Radar's retail editor, specializing in buying advice and general tips on how to save our readers as much cash as possible. He's covered major retail events in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on Tech Radar, T3, Games Radar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.

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