IKEA's Smart Home Range: Why Experts Love the $10 Sensor [2025]

Why Smart Home Devices Are Finally Getting Affordable (And Actually Good)

Here's the thing about smart home tech: most of it's designed for people with deep pockets and deeper patience. You spend

Then a $10 sensor shows up and changes the game entirely.

IKEA released a whole range of smart home products recently, and honestly, they're sneaking up on everyone. Not in the way that flashy startups with VC funding tend to, but in the way that actually matters: they work, they're cheap, and they don't require you to be a network engineer to install them.

The Timmerfloete sensor has become the unexpected favorite. An IKEA executive called it his top pick from the entire new range. That's not marketing speak, and it's worth understanding why. Because this device represents something bigger than just a good value proposition. It shows that smart home automation doesn't need to be complicated or expensive.

Let me walk you through what's happening here, because the story reveals something important about where consumer tech is heading.

What IKEA Actually Changed About Smart Home

IKEA's been in the smart home game for a while now, but they've operated as a secondary player. You knew about Philips Hue, Amazon Echo, and Google Nest. You maybe didn't think about IKEA unless you were already shopping for furniture.

But they quietly built something different. In 2019, they launched their TRADFRI smart home ecosystem. It wasn't flashy. It didn't dominate tech blogs. But it worked, stayed affordable, and actually integrated with the stuff people already owned.

Then they realized something: consumers don't want a smart home ecosystem. They want solutions to specific problems in their homes. They want to turn off lights when they leave. They want to know if someone opened a door. They want things to happen on a schedule without thinking about it.

They don't want to become smart home enthusiasts. They just want their homes to work better.

That insight shifted everything.

The new IKEA smart home range reflects that philosophy completely. Instead of trying to compete with Apple or Google at the premium end, IKEA's competing on practicality and price. You get devices that solve real problems, integrate with existing ecosystems (Apple Home Kit, Google Home, Amazon Alexa), and won't destroy your budget if one breaks.

The pricing strategy is aggressive. The entire product line sits well below what you'd pay for comparable Philips or Eve products. A motion sensor costs less than a fancy coffee drink. A smart bulb runs

IKEA's smart bulbs are priced affordably, with white bulbs averaging

The Timmerfloete Sensor: Why An IKEA Exec Made It His Number One Pick

Let's talk about the device that started all this.

The Timmerfloete is a motion and light sensor. That's it. It detects movement and measures ambient light. Price: around $10 in most markets. Literally that simple.

An IKEA executive said it was his unexpected favorite from the entire range. Not the smart bulbs. Not the hub. Not any of the flashier stuff. A motion sensor.

That tells you something important. He wasn't choosing based on "coolest technology" or "most features." He was choosing based on real, daily utility.

Here's what the sensor actually does: it detects motion in a room and measures light levels. You connect it to your smart home hub (IKEA's STYRBAR hub, or integrate it with Home Kit, Google Home, or Alexa). Then you create automations based on what it detects.

Motion triggered? Lights turn on. No motion for 15 minutes? Lights fade to 20% or turn off completely. Dark outside but motion in the kitchen? Turn on the overhead light at full brightness. That simple afternoon light through the windows? Adjust the smart bulbs automatically.

The execution matters here. Most motion sensors have a 3-5 second lag before they respond. The Timmerfloete responds almost instantly. The light sensor is accurate enough that you're not constantly adjusting your automation rules. Battery life sits around 18 months on two AAA batteries, which is solid.

But none of that explains why an executive would pick it as his favorite over everything else.

The real reason? It solves a problem that nobody talks about but everyone experiences. You're carrying groceries. Your hands are full. You need the lights on but can't use a switch. Motion sensor. Done.

You're in bed and realize you left the hallway light on. You could get up, walk to the switch, walk back. Or: motion sensor turns it off automatically because nobody's there. You stay in bed.

You're running late and leave the house forgetting the porch light is on. Motion-triggered automation turns it off because no movement detected for 20 minutes. You save electricity without thinking about it.

This is automation that disappears into your daily life instead of demanding attention. That's why an expert chose it. Because it's not about the technology. It's about the solution.

IKEA's Timmerfloete sensor is significantly more affordable than premium alternatives, making it a cost-effective choice for smart home automation. Estimated data.

IKEA's Smart Hub: The Piece That Makes Everything Work

You can't just drop the Timmerfloete sensor into your home and expect magic. You need a hub.

IKEA's STYRBAR hub is the central brain of the system. It communicates with all the sensors, bulbs, and switches, then coordinates automations. It connects to your home Wi Fi (or your existing network) and talks to Home Kit, Google Home, or Alexa depending on your preference.

Price: around $30-40. That's cheaper than most competing hubs.

What makes it work better than you'd expect at this price point: it's actually stable. The app (called "IKEA Home smart" or sometimes "TRADFRI") is straightforward. You add devices, name them, create rooms, then build automations. Nothing complicated. Nothing requiring command-line knowledge or networking expertise.

The hub communicates via Zigbee protocol with the sensors and bulbs, which is more reliable than Wi Fi for this kind of short-range mesh communication. That's why a motion sensor battery lasts 18 months instead of three. You're not hammering a Wi Fi connection constantly.

When the hub connects to Home Kit, Google Home, or Alexa, it exposes certain automations and device controls to those ecosystems. This means you can create routines in Alexa that trigger IKEA devices, or use Home Kit automation with Timmerfloete sensors. It's not completely seamless, but it works well enough that regular people can set it up without calling for help.

The Complete IKEA Smart Light Bulb System

Beyond the motion sensor, the smart bulb selection is where IKEA shows real range.

You've got standard white bulbs (color temperature adjustable from warm to cool), full RGB color bulbs, and the new GU10 spotlights for accent lighting. Everything works with the hub, everything's dimmable, everything integrates with Home Kit or Google Home.

The white bulbs run about

Performance-wise, they're not the brightest or most colorful bulbs on the market. Philips Hue will give you more light and more vibrant colors. But you're paying roughly half as much. For most rooms and situations, IKEA's bulbs are more than sufficient.

What actually matters: consistency. All the bulbs behave the same way. They dim smoothly. They respond to automations at the same speed. They don't randomly disconnect from the hub. They just work.

That reliability creates compound value. One smart bulb in your bedroom feels like a luxury novelty. Ten smart bulbs throughout your home that all work together? That starts to feel like the foundation of actual automation.

The Timmerfloete sensor excels in response time and battery life compared to typical motion sensors, making it a practical choice despite its simplicity. Estimated data.

Smart Switches and Wireless Controls

Not everyone wants to replace every light bulb in their home immediately. Some fixtures don't work with standard bulbs. Some people rent and can't modify electrical infrastructure.

That's where IKEA's smart switches come in.

They offer a few options: wireless remote switches that mount on the wall (no wiring needed), and actual hardwired smart switches for permanent installation. The wireless option is more popular because it's reversible. You mount it on the wall with adhesive, it communicates with your smart bulbs or lights via the hub, and if you move out, you just take it with you.

Cost for a wireless switch is around $15-20. Installation takes two minutes and a level.

This opens up automation possibilities that motion sensors alone can't handle. You want to control a ceiling light that's connected to a regular switch? Wireless smart switch replaces the old switch mechanism and talks to a smart bulb or relay in that fixture. You want to turn off everything in your home when leaving? A wireless "away" switch near your door triggers a scene that turns off lights and adjusts thermostats.

The reliability here is honestly impressive. These switches maintain connection even with multiple walls between them and the hub. Battery life is measured in years, not months.

Why The Affordability Factor Actually Matters More Than Specs

Here's something that rarely gets discussed: expensive smart home systems create psychological friction.

You buy a

With IKEA's pricing, that friction disappears. You buy a motion sensor for $10. If it doesn't work where you put it, you move it. Or buy another one. Ten bucks. You're experimenting instead of overthinking.

This is why the Timmerfloete became an exec's favorite. It's not just a motion sensor. It's permission to automate your home without hesitation. It's the ability to solve a problem in your hallway, then solve another problem in your kitchen, then solve another in your bedroom. Each one costs under

The affordability also changes how products get reviewed and perceived. When you can test something for under

With IKEA pricing, that equation almost always favors smart home adoption. Especially when you're counting convenience and peace of mind, not just saved electricity.

IKEA offers significantly lower prices on smart home products compared to Philips Hue and Eve, making smart home solutions more accessible. (Estimated data)

Integration With Your Existing Ecosystem

One of the smartest decisions IKEA made: not forcing everyone into a proprietary ecosystem.

You can use IKEA devices with Apple Home Kit, Google Home, or Amazon Alexa. You can mix IKEA devices with Philips Hue, Eve, Nanoleaf, and others in the same home. You're not locked in.

This matters because different people prefer different platforms. i Phone users love Home Kit. Android users typically prefer Google Home. Prime members already have Alexa everywhere. IKEA devices work with all of them.

The integration isn't perfect. Some automations might be limited depending on the platform. Some features might not expose to certain ecosystems. But the core functionality is there: turn on lights, dim lights, trigger automations based on motion or schedules.

What's remarkable is how well the STYRBAR hub manages this. It's essentially translating between Zigbee (the protocol the sensors and bulbs use) and whatever your main platform is (Home Kit, Google, or Alexa). The translation is fast enough that you don't notice lag, and the automations run locally on the hub so they don't depend on internet connectivity.

That local automation is critical. Your internet goes out, your motion sensor still turns on the lights automatically. The light still responds to the wireless switch. You're not sitting in the dark because your ISP had an outage.

Real-World Automation Scenarios That Actually Make Sense

Let me give you some specific setups that people are actually using.

The Hallway Setup: Motion sensor positioned mid-hallway, connected to a smart bulb in the ceiling fixture. Automation: motion detected → lights on at 100% brightness between 8am-10pm. Between 10pm-8am, lights dim to 20% instead of full brightness. No motion for 15 minutes → lights off. Cost: motion sensor (

The Kitchen Brightness System: Motion sensor on the counter, measuring ambient light. Smart bulbs in the overhead fixture. Automation: motion detected + dark outside = lights at 100% brightness. Motion detected + sunny day = lights stay off (natural light is enough). Cost is similar to the hallway setup. Impact: your kitchen adjusts to natural light without you thinking about it.

The Away Scene: Wireless switch near your door. When you leave, press the switch once. Automation triggers: all lights turn off, bedroom door locks if you have a smart lock, thermostat adjusts to away mode. Cost: wireless switch ($18) + what you already own. Impact: one button press ensures your entire home is secured and energy-efficient.

The Movie Mode: Wireless remote in your living room. Press once: lights dim to 5%, closes smart blinds if you have them, adjusts TV brightness. Press again: returns to normal. Cost: wireless switch ($18). Impact: no interruptions to your movie setup.

The pattern here: these aren't complicated. They're solving specific daily friction points. And they're implemented with devices that cost less than a restaurant meal.

Estimated data shows IKEA's smart home system is significantly more affordable, encouraging experimentation and gradual adoption.

Installation and Setup: Actually Straightforward

Let's talk about something that usually makes people anxious: setup.

With most smart home systems, you're worried about Wi Fi strength, network configuration, app functionality, and whether everything will actually talk to each other. It's legitimate anxiety because many systems are genuinely complicated to set up.

IKEA's system is different. Here's the actual process:

1. Buy the STYRBAR hub and plug it into power (nothing else needed, no ethernet cable required though one's available)
2. Download the IKEA Home smart app on your phone
3. Create an account (or skip if you only want local control)
4. Add the hub to the app
5. Add your devices one at a time using the reset button and the app prompt
6. Give each device a name and assign it to a room
7. Create automations by specifying trigger (motion detected, schedule, sensor condition) and action (light on, light off, scene activated)

That's genuinely it. Most people get through this in under an hour. The app is intuitive enough that you don't need a manual.

The hardest part is usually deciding where to place the motion sensor for optimal coverage. That's a real problem. But it's a problem you can solve by experimenting since the device only costs $10. Move it, test it, move it again. Eventually you find the spot.

Battery installation is straightforward (just two AAA batteries for motion sensors). Bulb installation is identical to replacing any light bulb. Wireless switches use adhesive mounting, so you're not drilling holes or calling an electrician.

This accessibility is why the Timmerfloete became popular so quickly. It's not just that it's cheap. It's that the entire ecosystem is approachable for non-technical people.

How IKEA Devices Compare to Premium Alternatives

Let's be honest about the trade-offs.

Philips Hue is the gold standard in smart lighting. Their bulbs are brighter, their color reproduction is better, their ecosystem is more mature. But you're paying 2-3x IKEA's prices. A Philips Hue bulb costs

Eve is Apple's preferred partner for Home Kit. Their devices integrate deeply with the ecosystem, offering more control and information. But again, the prices are premium. Eve's motion sensor costs around $45.

Ecobee and other premium players compete on integration depth and ecosystem lock-in. They're betting that once you invest enough, you'll want everything from their ecosystem.

IKEA's position: good enough performance, unrestricted integration, and prices that don't force difficult buying decisions.

For specific metrics:

The trade-off is simple: IKEA gives you less lock-in and lower costs. Premium brands give you slightly better performance and deeper ecosystem integration. For most people, IKEA's trade-off makes more sense.

IKEA Timmerfloete offers significant cost savings with high integration flexibility, while premium alternatives provide better battery life and sensor accuracy.

Future IKEA Smart Home Releases: What's Coming

IKEA's treating smart home as a serious long-term play now, not a side project.

They've announced plans for smart thermostats, which is significant. Heating and cooling typically drives 40-50% of home energy usage. A smart thermostat that learns your schedule and adjusts temperature automatically saves meaningful money. If IKEA prices that at

They're also expanding the bulb selection: more GU10 spots (for track lighting), more color options for RGB bulbs, and specialty bulbs for outdoor use. This addresses the biggest gap in the current lineup, which is flexibility in fixture types.

There are hints at door and window sensors, which would enable security automations (turn on lights when door opens, send notifications, trigger cameras). These are obvious next steps but they require more sophisticated engineering than motion sensors.

The company's also investing in better integration with other ecosystems. Home Kit support is solid now, but Google Home and Alexa integration could be deeper. You might see IKEA developing their own Alexa skills or Google Actions that expose more granular control.

What's unlikely: IKEA abandoning their open platform approach. The company's spent years emphasizing that their devices work with any ecosystem. Going proprietary would contradict that message and alienate their customer base. Their strategy is selling volume at low prices to people who want flexibility, not margin at premium prices to people locked into an ecosystem.

Why Experts Actually Prefer IKEA's Approach (Even When Other Options Exist)

There's something happening in the smart home industry that doesn't get enough attention.

Premium players (Apple, Google, Amazon) have created a game where ecosystem lock-in is the goal. The idea is that you buy their hub, their sensors, their switches, then you're locked in because everything else requires their system or expensive adapters.

IKEA rejected that game entirely. They're saying: use our devices with whatever ecosystem you prefer. Mix and match. Don't feel trapped.

This approach annoys premium players because it undermines their strategy. It annoys some consumers because they expect more hand-holding and vendor lock-in (sounds weird, but some people want simplicity through constraint). But it appeals to technical people and anyone who's been burned by vendor abandonment before.

That's why the IKEA executive chose the Timmerfloete as his favorite. Not because it's the most advanced motion sensor. But because it represents a philosophy about consumer technology that he believes in. Affordable, accessible, and open. No lock-in. No forced upgrades. Just straightforward automation that works.

This is increasingly what experts want. After decades of being locked into proprietary ecosystems that eventually get abandoned or sunsetted, the idea of devices that work with multiple platforms and don't disappear if one company decides to exit the market... that's valuable.

Setting Up Your First IKEA Smart Home System

If you're considering jumping in, here's how to start without overwhelming yourself.

Week 1: The Hub and One Sensor

Buy the STYRBAR hub (

You're learning how the system works without committing much money.

Week 2-3: Add Smart Bulbs to That First Zone

Get 1-2 smart bulbs (white adjustable temperature bulbs, around $18 each) for the same room where your motion sensor is. Set up an automation: motion detected → lights on. No motion for 15 minutes → lights off.

Now you're experiencing the value. You walk into a room and lights appear. You leave and they vanish. It feels like magic even though it's technically simple.

Week 4+: Expand Gradually

Once you're comfortable, expand to other rooms. The whole system scales linearly in cost, so you can spend as much or as little as you want. Add motion sensors to other areas. Replace lights room by room. Maybe add a wireless switch if you have a fixture that doesn't support smart bulbs.

The beauty of this approach: you're never stuck with a bad purchase because you invested too heavily upfront. Each device is independent. If something doesn't work how you expected, you move it or replace it without regret.

Common Mistakes People Make (And How to Avoid Them)

Placing Motion Sensors Wrong: Ceiling corners are ideal. Wall shelves at eye level are worst. You want the sensor looking down at the area it's covering, not directly at a light source or window.

Over-Automating: You can create super complex automations, but you probably shouldn't. The best automations are simple and handle one specific situation. "Motion detected = lights on" is great. "Motion detected AND light level is between 300-500 lux AND it's Tuesday AND door is closed = lights on at 75% brightness" is overkill and will cause headaches when it inevitably breaks.

Ignoring Battery Life: IKEA claims 18 months for motion sensors. In practice, if you're using them actively, you might see 14-16 months. Budget for replacement. Have spare batteries on hand. Don't mount sensors somewhere difficult to reach.

Trying to Replace Everything At Once: You don't need a fully automated home on day one. Start with motion-triggered hallway lights. That solves a real problem. Expand from there.

Not Testing Before Full Setup: Before mounting anything permanently, test it. Does the range work? Does the response time feel natural? Does the automations run as expected? Spend a weekend with devices on tables and shelves. Then install permanently.

The Bigger Picture: Smart Home Evolution

What IKEA's doing is part of a larger shift in consumer electronics.

For years, companies tried to sell smart homes as aspirational luxury. You'd see ads showing a home where everything is automated and connected, implying that you needed premium products and professional installation. The price point kept smart homes exclusive to wealthy early adopters.

But actual consumer demand wasn't for "fully automated homes." It was for solving specific problems. Too much light in the morning? Fix it. Can't find your keys and need the porch light? Fix it. Lights left on when nobody's home? Fix it.

IKEA realized they could address these specific problems affordably instead of selling the dream of total home automation. That pragmatism is winning.

You're seeing this across consumer tech. Expensive VR headsets failed. More affordable options are gaining ground. Premium smartwatches plateau. Affordable fitness trackers dominate. Expensive home security systems compete with affordable cameras from companies like Wyze.

The pattern: people prefer practical solutions at accessible prices to premium solutions at luxury prices. IKEA understood this for furniture. Now they're applying it to smart home.

Why This Matters for Anyone Interested in Smart Homes

If you've been curious about smart home automation but intimidated by cost or complexity, you now have permission to try it.

A

You can genuinely automate your home for under $200 that actually works, integrates with whatever platforms you prefer, and doesn't require technical expertise to set up.

That's new. That's valuable. That's why an IKEA executive looking at the entire new product range chose a $10 motion sensor as his favorite. It's not the flashiest. It's not the most impressive on specs. It's just the most useful, most practical, and most effective at improving daily life.

Smart home is evolving from "luxury for early adopters" to "practical solution for regular people." IKEA's doing more to accelerate that shift than companies spending billions on R&D. Because they understood something fundamental: affordability is the feature that matters most.

FAQ

What exactly is the IKEA Timmerfloete sensor?

The Timmerfloete is a motion and ambient light sensor that triggers automations in your smart home system. It detects movement in a room and measures light levels, allowing you to create automations like automatically turning on lights when you enter and turning them off when you leave. It's affordable at roughly $10, runs on two AAA batteries with approximately 18 months of battery life, and integrates with the IKEA STYRBAR hub and major platforms like Apple Home Kit, Google Home, and Amazon Alexa.

How does the IKEA smart home system work?

The system operates through a hub (the STYRBAR) that communicates with your devices using Zigbee wireless protocol. You connect the hub to power and your home Wi Fi, download the IKEA Home smart app, then add devices like motion sensors and smart bulbs. Once added, you create automations by specifying a trigger (motion detected, time-based, or sensor condition) and an action (turn on light, adjust brightness, activate scene). The hub can integrate with Home Kit, Google Home, or Alexa, allowing control through those platforms as well.

What are the main benefits of starting with IKEA's smart home products?

The primary benefits include affordability, accessibility, and flexibility. Devices cost significantly less than premium alternatives from Philips Hue or Eve, making it financially feasible to automate multiple rooms without major investment. The system is straightforward to set up without technical expertise. You're not locked into a proprietary ecosystem, since IKEA devices work with Home Kit, Google Home, and Alexa, giving you freedom to use whatever platform you prefer or switch later without replacing everything.

How long does it take to set up IKEA smart home devices?

Basic setup takes approximately 30-60 minutes for initial hub configuration and adding your first few devices. The hub setup itself takes about 10 minutes, and adding each device through the app takes 2-3 minutes. Creating automations takes additional time depending on complexity, but simple automations (motion triggers lights) can be set up in under a minute. Physical installation of bulbs is identical to replacing any standard bulb, while motion sensors typically use adhesive mounting or sit on shelves, taking just a few minutes.

Can IKEA devices work with Apple Home Kit, Google Home, and Alexa?

Yes, IKEA devices are designed with multi-platform compatibility. When you connect the STYRBAR hub to your chosen platform, it exposes your IKEA devices and automations to that ecosystem. You can control lights through whichever platform you prefer. However, not every feature available in the IKEA app will be available in each platform, and the level of integration varies slightly between Home Kit, Google Home, and Alexa, but all core functionality (turning lights on/off, dimming, basic automations) works across all platforms.

What's the difference between IKEA smart home and premium brands like Philips Hue?

The main differences are price, brightness levels, and color accuracy. Philips Hue bulbs are brighter and offer more vibrant colors, with deeper ecosystem integration and more granular controls. However, you pay approximately 2-3 times more for Hue products. IKEA offers "good enough" performance for most home situations at a fraction of the cost. If you care more about cost and flexibility than maximum brightness and color depth, IKEA makes sense. If you want the premium experience and don't mind the cost, Philips Hue is superior.

How long do IKEA smart home device batteries last?

Motion sensors like the Timmerfloete use two AAA batteries and typically run for approximately 18 months based on IKEA's specifications. Real-world battery life varies based on how frequently the sensor detects motion (more active rooms drain batteries faster). Most users report 14-18 months before needing replacement. The hub itself requires continuous power and connects to an outlet. Smart bulbs don't use batteries and last for thousands of hours of use, though LED bulbs eventually dim or fail like any bulb.

Should I automate my entire home at once or start small?

Starting small is strongly recommended. Begin with one motion sensor in a high-traffic area like a hallway, paired with one or two smart bulbs. Live with this setup for 1-2 weeks to understand how the system works and whether automations function as expected. Then gradually expand to other rooms and add more complex automations over time. This approach helps you avoid expensive mistakes, learn the system properly, and develop automations that actually improve your life rather than becoming frustrating.

What if my Wi Fi connection is weak in certain rooms?

If Wi Fi is weak, the STYRBAR hub might struggle to maintain connection with your platform (Home Kit, Google Home, Alexa) for remote access and cloud-based automations. However, local automations that run on the hub itself (like motion-triggered lights) will continue working even if your internet is down, since the hub communicates with devices using Zigbee rather than Wi Fi. Consider placing the hub in a central location, using a Wi Fi extender, or upgrading to a stronger router if you're experiencing connectivity issues.

What are the best initial placements for a motion sensor?

For optimal performance, place motion sensors 4-6 feet high in corners or on walls where they can observe the entire area they're meant to cover. Avoid positioning sensors directly facing light sources, windows, or in areas where they'll detect motion from adjacent rooms if you want more precise automation. For hallways, place the sensor mid-hallway pointing downward. For entryways, position it where it can see the door and the immediate entry area. Test placement for a few days before permanently mounting.

Final Thoughts: Smart Home Automation Isn't Complicated Anymore

There's a moment when you first set up a motion sensor and it actually works. You walk into a dark room and lights turn on. You leave and they dim. No switches. No apps. Just instinctive automation.

That moment is when smart home stops being a tech novelty and becomes infrastructure. It's when the technology disappears and you just live better.

What IKEA figured out that other companies are still learning: you don't need expensive, complex, proprietary systems to create that moment. You need one

An IKEA executive called the Timmerfloete his unexpected favorite because it represents that principle. It's not the flashiest product in the range. It's not the one that impresses people or looks cool in reviews. It's just the one that solves the most problems in the most practical way at the lowest cost.

That's what matters in consumer technology. Not specs or features or ecosystem depth. Practicality. Affordability. Reliability. Solution.

If you've been waiting for smart home to become approachable and affordable, the time is now. IKEA made that possible.

Key Takeaways

• The $10 IKEA Timmerfloete motion sensor became an executive's favorite pick because it solves real daily problems affordably, not because of flashy specs.
• IKEA's smart home strategy rejects proprietary lock-in, enabling devices to work with HomeKit, Google Home, and Alexa simultaneously.
• Complete smart home automation can now cost under $100 per room (sensor + bulb + hub amortized), making it accessible to regular consumers instead of just early adopters.
• Simple automations (motion-triggered lights, light-level-adjusted brightness, away mode) deliver measurable value faster than complex multi-condition setups.
• IKEA's pragmatic approach—good enough performance, open integration, affordable pricing—is reshaping market expectations and accelerating smart home adoption industry-wide.

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