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iPhone price hikes — here's the full list of every price increase from the iPhone 18 Pro to a 21% rise for one iPhone Air model | TechRadar

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iPhone price hikes — here's the full list of every price increase from the iPhone 18 Pro to a 21% rise for one iPhone Air model | TechRadar
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i Phone price hikes — here's the full list of every price increase from the i Phone 18 Pro to a 21% rise for one i Phone Air model | Tech Radar

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i Phone price hikes — here's the full list of every price increase from the i Phone 18 Pro to a 21% rise for one i Phone Air model

Not the best news, particularly if you like high-capacity models

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Apple has raised prices across both new and old i Phones

The i Phone 18 Pro and Pro Max models are all pricer than their predecessors

The i Phone 16, i Phone 17, i Phone Air and i Phone 17e have also gone up

Apple announced a ton of new products at its i Phone Duo and i Phone 18 Pro event today — but one thing it was noticeably quieter about were some price hikes across its entire i Phone range, including both new phones and old.

As expected, the i Phone 18 Pro series have all arrived with a slight premium over their now-discontinued i Phone 17 Pro predecessors. As you can see in the table below, the size of the increase varies depending on your choice of storage — but it goes up to a

300/£300/AU300 / £300 / AU
500 for the 1TB version.

Slightly more surprising were the price rises across the older i Phone models that Apple still sells. The i Phone 16 (now only available in a single 128GB version), i Phone 17, i Phone Air and i Phone 17e are all more expensive than they were just last week.

Apple hasn't commented on the reason for the increases, but it's fair to assume that the components and RAM crisis are to blame. Back in June, Apple hiked prices across its Mac, i Pad, Home Pod and Apple TV ranges — and while these i Phone ones aren't quite as bad in percentage terms, they are similarly unwelcome.

Here's the full breakdown of every i Phone price rise that we've seen today...

i Phone 17 Pro vs i Phone 18 Pro: 5 key differences between Apple's best

Mac Book price rises could be far worse than i Phone 18 Pro, analysts predict

Apple's new products nearly dodged price hikes — but its old i Phones weren't so lucky

If you're in the market for a high-capacity i Phone 18 Pro, today's price reveals make for particularly tricky reading.

While lower-capacity models in the Pro and Pro Max series have both risen by a

100/£100/AU100 / £100 / AU
100, it's the 1TB and 2TB versions that have seen the biggest percentage increases.

For example, the i Phone 18 Pro (1TB), which is traditionally a sweet spot in the range, is 17% more expensive (or 15% if you're in Australia) than the equivalent i Phone 17 Pro model.

But the worst-hit is the i Phone 18 Pro Max (2TB), which has gone up by

500/£500/AU500 / £500 / AU
900 compared to the previous generation, a rise of 20% (or 19% in Australia). Ouch.

It wasn't just Apple's new i Phones that saw their prices heading in the wrong direction today — all of its older models that you can buy from the Apple Store also got a little bit more expensive.

Will i Phone 17 prices drop when the i Phone 18 arrives? The answer is complicated

15 things we learned from Apple's big i Phone Duo and i Phone 18 Pro launch

Apple Event 2026 recap — foldable i Phone Duo, i Phone 18 Pro, Air Pods 5, and more

The two-year-old i Phone 16 is now hard to recommend given it's now 14% pricier in the US and UK following its

100/£100increaseforthe128GBmodel,whichtakesittoaslightlyridiculous100 / £100 increase for the 128GB model, which takes it to a slightly ridiculous
799 / £799 / $1,349.

Both versions of the i Phone 17e and i Phone 17 have been given

100/£100/AU100 / £100 / AU
150 increases, which means their 512GB versions have gone up by 13% and 10% respectively.

But like the new i Phone 18 Pro, problems arise when you venture into the higher-capacity versions of the i Phone Air. Its 1TB model has gone up by

300/£500/AU300 / £500 / AU
500, which is a 21% hike in the US and UK (or 19% in Australia).

As we've argued elsewhere, Apple's pricing across the Apple Watch Series 12, Apple Watch Ultra 2 and Air Pods 5 wasn't quite as bad as we'd feared, given the context of those massive rises earlier this year across Macs, i Pads and more.

But the i Phone news was certainly less positive, particularly those rises on existing models, which is an unusual step for Apple. It's particularly biting if you prefer higher-capacity models, which have been hit the hardest.

Then again, every i Phone looks pretty cheap compared to the

1,999/£1,999/AU1,999 / £1,999 / AU
3,499 i Phone Duo. Perhaps that was secretly one of Apple's main motivations for launching its new foldable, as its 256GB version is still pricier than an i Phone 18 Pro Max with 1TB of storage.

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Mark is Tech Radar's Senior news editor. Having worked in tech journalism for a ludicrous 17 years, Mark is now attempting to break the world record for the number of camera bags hoarded by one person. He was previously Cameras Editor at both Tech Radar and Trusted Reviews, Acting editor on Stuff.tv, as well as Features editor and Reviews editor on Stuff magazine. As a freelancer, he's contributed to titles including The Sunday Times, Four Four Two and Arena. And in a former life, he also won The Daily Telegraph's Young Sportswriter of the Year. But that was before he discovered the strange joys of getting up at 4am for a photo shoot in London's Square Mile.

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  • Start exploring exclusive deals, expert advice and more
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  • Unlock instant access to exclusive member features
  • Get full access to premium articles, exclusive features and a growing list of member rewards

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