Lil Finder Guy is the cutest thing Apple has made in its 50-year history — and it has a secret | Tech Radar

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Lil Finder Guy is the cutest thing Apple has made in its 50-year history — and it has a secret

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Adorable. That's the only way to describe Apple's Lil Finder Guy, who arrived without much fanfare alongside the Mac Book Neo. The two-tone, 3D character is a physical embodiment of Apple's iconic Finder icon in mac OS. It's also more than that.

No one is quite certain of where Lil Finder Guy comes from. Apple's never issued a press release. Instead, some eagle-eyed Apple fans first noticed Lil Finder Guy using a tiny Mac Book Neo in the background of an Apple Tik Tok livestream.

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In other words, Lil Finder Guy is now a sort of proxy for you, the user. It's also like Apple's unofficial mascot. I always thought that was the role of the Apple with a bite out, but that's a logo, and lacks, if not personality, humanity.

Lil Finder Guy is different. With his cherubic features, he's automatically comical and eminently watchable.

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People have such affection for him that they figured out how to make 3D printouts of Lil Finder Guy, complete with magnetically attached appendages (so you can pose him, of course). Others have used Gemini to create a whole library of Lil Finder Guy poses.

I have to admit, I'm smitten with him, and wonder if Apple will expand his presence. Could Apple add a digital version of him in mac OS 27, a helpful little guy that appears on screen and offers to answer your questions? What if Lil Finder Guy takes over for Siri? Every time you summon Siri, Lil Finder Guy pops up and then runs around the desktop, doing your bidding.

With that Gemini Foundational Model integration, Lil Finder Guy could be the face of a much smarter Siri. Of course, we're edging into Clippy territory here, so maybe Apple shouldn't do this.

@apple doesn’t matter how many screenshots you take, the desktop will keep it cute♬ original sound - apple

doesn’t matter how many screenshots you take, the desktop will keep it cute

There's another reason Lil Finder Guy can never be a stand-in for Siri: he has a very specific purpose. He's the Finder, and the Finder is not just a locator for all your Mac folders and files. To understand Finder's true purpose, we need to look at the original design. I did not figure this out myself.

I was listening to the Retrocast podcast discuss the cute Lil Finder Guy (and the need for a real name) when they started delving into the Finder's design.

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Here's the secret: it's not a face. It's two faces. The one on the right is you, the user, and the one on the left is the computer. It's an image of a user looking at the Mac startup face on the computer!

As the Retrocast hosts explained, the design evokes the "special relationship between people and high technology." It's a design manifestation of how Apple approaches technology, as a deeper connection between human and digital, and how tech does not have to be impersonal. The Macintosh launched with a face and instantly made something remote and unfeeling accessible.

Granted, this means Lil Finder Guy's face is two faces, which is a bit weird, but he pulls off the look nicely and is still just as cute.

I don't know what Apple's long-term plans are for the Lil Finder Guy. At the very least, I expect physical copies to show up in Apple Stores, where you can buy them alongside the t-shirts and pins. But I hope Apple considered letting him stick around to promote future products and show us how to do things on our Mac Books. He instantly seems like a Tik Tok citizen. Apple could build him his own account and probably amass more than the Apple account's 8 million followers.

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A 38-year industry veteran and award-winning journalist, Lance has covered technology since PCs were the size of suitcases and “on line” meant “waiting.” He’s a former Lifewire Editor-in-Chief, Mashable Editor-in-Chief, and, before that, Editor in Chief of PCMag.com and Senior Vice President of Content for Ziff Davis, Inc. He also wrote a popular, weekly tech column for Medium called The Upgrade.

Lance Ulanoff makes frequent appearances on national, international, and local news programs including Live with Kelly and Mark, the Today Show, Good Morning America, CNBC, CNN, and the BBC.

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• Lil Finder Guy is the cutest thing Apple has made in its 50-year history — and it has a secret