Netflix may have finally figured out games | The Verge
Overview
Tech Expand Amazon Apple Facebook Google Microsoft Samsung Business See all tech
Reviews Expand Smart Home Reviews Phone Reviews Tablet Reviews Headphone Reviews See all reviews
Details
Science Expand Space Energy Environment Health See all science
Entertainment Expand TV Shows Movies Audio See all entertainment
Policy Expand Antitrust Politics Law Security See all policy
Gadgets Expand Laptops Phones TVs Headphones Speakers Wearables See all gadgets
Verge Shopping Expand Buying Guides Deals Gift Guides See all shopping
Streaming Expand Disney HBONetflix You Tube Creators See all streaming
Transportation Expand Electric Cars Autonomous Cars Ride-sharing Scooters See all transportation
Column Close Column Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Column
Posts from this topic will be added to your daily email digest and your homepage feed.
Gaming Close Gaming Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gaming
Posts from this topic will be added to your daily email digest and your homepage feed.
Streaming Close Streaming Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Streaming
Posts from this topic will be added to your daily email digest and your homepage feed.
Posts from this author will be added to your daily email digest and your homepage feed.
Column Close Column Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Column
Posts from this topic will be added to your daily email digest and your homepage feed.
Gaming Close Gaming Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gaming
Posts from this topic will be added to your daily email digest and your homepage feed.
Streaming Close Streaming Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Streaming
Posts from this topic will be added to your daily email digest and your homepage feed.
Posts from this author will be added to your daily email digest and your homepage feed.
Posts from this author will be added to your daily email digest and your homepage feed.
Boggle has become a spectator sport in my household. Everyone crowds around the TV while one of us plays, and the crowd either helps shout out words or waits patiently for their turn. There’s a lot of yelling. But it’s a game that my family can hop into easily, and once someone starts playing, it seems everyone slowly drifts into the room to join in. The surprising part is that the experience is happening entirely through Netflix.
The streaming giant has been trying to crack gaming for half a decade now, and outside of a few rare hits like Grand Theft Auto and Squid Game: Unleashed, it hasn’t made much of a dent. But with its relatively new TV games, which launched last year and include the likes of Boggle as well as party games based on everything from Lego to Knives Out, Netflix may have finally figured out gaming that makes sense for the service. You don’t even need controllers: Each player just uses their own smartphone.
As Netflix continues to expand beyond traditional TV and movie offerings, getting into everything from live sports to talent competitions with audience interaction, these kinds of games could eventually become a pillar of the service. And it all starts with Boggle.
It’s been a rough road to this point. Netflix first started rolling out games in 2021, and initially, it seemed like a great deal. Games are included as part of a regular subscription, and at first the service offered a nicely curated selection of mobile games. There were ports of beloved indie titles like the sci-fi strategy game Into the Breach, as well as exclusive titles like the exhilarating adventure Laya’s Horizon. These sat alongside games based on Netflix shows like The Queen’s Gambit and Love Is Blind. If you were looking for high-quality games for your phone, Netflix was a surprisingly great platform.
The problem is that few people seemed to notice — early reports suggested that less than 1 percent of subscribers actually played games. This didn’t stop Netflix from trying. It invested heavily in the space, adding major games to the platform, acquiring developers, and at one point even trying to build a AAA level studio of its own. But there was no consistency, and the strategy shifted constantly.
For instance, last year Netflix’s president of games Alain Tascan outlined four key pillars that would define the company’s gaming efforts, telling me that “we need to find our voice.” But there have been changes even since then. Two of the games highlighted during that event in 2025 were the battle royale Squid Game: Unleashed and the upcoming cozy MMO Spirit Crossing; since then Netflix shut down the studio behind Unleashed and Spirit Crossing developer Spry Fox bought itself out from Netflix in order to go independent. The streamer has thrown a lot of money at the gaming problem, but has mostly met with failure. That AAA studio shut down before it ever even released a game.
Gaming is not an easy space to compete in. Other wealthy companies like Amazon have largely struggled to make headway, and even massively popular games like Fortnite are struggling. The issue with Netflix, though, is that its gaming efforts always felt separate from everything else it was doing. Hades on my phone is cool, but it’s also something I had to actively know about and search for. It’s not something I can stumble on while browsing Netflix, and it’s not something that will keep me in the main Netflix app, which is what the company wants.
But the new TV games solve that issue. Before, Netflix’s games were separate apps you downloaded on your phone. Now they’re found in the same place as everything else on Netflix — there’s a tab at the top of the app alongside movies and television — making them seamlessly feel like part of the service. My family can watch Wake Up Dead Man and then immediately play a Knives Out–themed mystery game afterwards. Games are no longer a separate service Netflix operates, they’re just part of Netflix.
The TV games appear to be off to a good start, but there are a few things that need to happen before they can truly become a core pillar of Netflix. For one thing, they need some variety. There’s a lot of potential to expand the offerings and reach different audiences. Netflix’s early lineup of TV games has mostly focused on family-friendly party games, but the company has also seen success with early narrative experiments like the choose-your-own-adventure Black Mirror spinoff Bandersnatch. The Stranger Things-esque adventure game Oxenfree is currently available on TVs (Netflix acquired Oxenfree developer Night School in 2021), which is a good first step at broadening the scope of available games. There’s plenty more room to grow.
The games also need to be more widely available. Right now Netflix’s TV games are in something of a beta, as they’re available on some platforms — mostly smart TVs and streaming boxes — but not all. For instance, I can play games through Netflix on my Roku stick, but not my Apple TV. Making them a ubiquitous part of the platform, no matter what device you’re on, will be key.
Most importantly, Netflix needs to stick with it. This won’t work if the company decides to change up its strategy yet again in a few months. It needs to give its subscribers time to realize that, hey, I can play games here too. The early years of Netflix games have been plagued with disorder, inconsistency, and a whole lot of throwing things against the wall to see if they’d stick. Something has finally stuck — now Netflix needs to build on it.
Netflix isn’t the only subscription service changing up its offerings, as Apple Arcade has similarly been backing away from indie titles of late, despite once being a haven for premium-priced smartphone games.
And then there’s Microsoft and its Xbox Game Pass subscription service, which has also been going through changes, including a recent price cut (yes, a cut!) and the loss of some high-profile games.
While we don’t know how popular the TV games are, Stephen Totillo of Game File noted in April that Netflix’s controller app was topping the i OS charts.
Last year’s launch of TV games was such a big deal that The New York Times wrote a splashy feature, in which Tascan said this about the service’s future: “if we are able to bring this more innovative, more approachable, frictionless experience, we will start having new partners.”
For a little more insight into how Netflix operates, here’s an interview I did with David Edery, cofounder of Spirit Crossing developer Spry Fox.
Keza Mac Donald, games editor at The Guardian (and author of an excellent book about Nintendo), wrote a great ode to Netflix’s previous iteration of games, calling them the service’s “best-kept secret.”
Andrew Webster Close Andrew Webster Senior entertainment editor Posts from this author will be added to your daily email digest and your homepage feed. Follow Follow See All by Andrew Webster
Posts from this author will be added to your daily email digest and your homepage feed.
Column Close Column Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Column
Posts from this topic will be added to your daily email digest and your homepage feed.
Gaming Close Gaming Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Gaming
Posts from this topic will be added to your daily email digest and your homepage feed.
Netflix Close Netflix Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Netflix
Posts from this topic will be added to your daily email digest and your homepage feed.
Streaming Close Streaming Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All Streaming
Posts from this topic will be added to your daily email digest and your homepage feed.
The Stepback Close The Stepback Posts from this topic will be added to your daily email digest and your homepage feed. Follow Follow See All The Stepback
Posts from this topic will be added to your daily email digest and your homepage feed.
Google Fitbit Air preorders come with a second band for free
Apple reportedly has a deal to use Intel-made chips again
Key Takeaways
- Tech Expand Amazon Apple Facebook Google Microsoft Samsung Business See all tech
- Reviews Expand Smart Home Reviews Phone Reviews Tablet Reviews Headphone Reviews See all reviews
- Science Expand Space Energy Environment Health See all science
- Entertainment Expand TV Shows Movies Audio See all entertainment
- Policy Expand Antitrust Politics Law Security See all policy
