Spider-Man: Brand New Day gets a fresh poster that sparks Marvel fan hopes over a new trailer release — but some can't stop making fun of the artwork's accompanying caption | Tech Radar
Overview
News, deals, reviews, guides and more on the newest computing gadgets
Start exploring exclusive deals, expert advice and more
Details
Unlock and manage exclusive Techradar member rewards.
Unlock instant access to exclusive member features.
Get full access to premium articles, exclusive features and a growing list of member rewards.
Spider-Man: Brand New Day gets a fresh poster that sparks Marvel fan hopes over a new trailer release — but some can't stop making fun of the artwork's accompanying caption
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.
Spider-Man fans are getting their digs in on Brand New Day's latest poster (Image credit: Sony Pictures/Marvel Entertainment)
A new poster for Spider-Man: Brand New Day has been revealed
It shows Peter Parker wearing his superhero suit under a winter jacket
Marvel fans can't stop poking fun at the poster's accompanying tagline
Sony and Marvel have released another new poster for Spider-Man: Brand New Day — and it hasn't taken long for fans to poke fun at the eyebrow-raising caption that accompanies it.
Released on the studios' social media channels, the one-sheet shows Tom Holland's Peter Parker wearing his iconic red and blue superhero suit underneath a winter jacket. The artwork also reconfirms that, if a reminder was even necessary, that Spider-Man 4 will swing into theaters worldwide on July 31.
The world has forgotten Peter Parker, but he hasn’t forgotten them. #Spider Man Brand New Day - in theatres July 31. pic.twitter.com/xln DWBQlt 1 May 14, 2026
The world has forgotten Peter Parker, but he hasn’t forgotten them. #Spider Man Brand New Day - in theatres July 31. pic.twitter.com/xln DWBQlt 1 May 14, 2026
That's not the only piece of promotional material that Sony and Marvel unveiled today (May 14).
New Spider-Man 4 trailer release rumor sparks fresh wave of excitement among MCU fans
Spider-Man 4's first clip sparks new theory over possible connection to Avengers: Doomsday
New Spider-Man 4 leak reveals first look at the MCU movie's villains
Indeed, a new behind-the-scenes featurette has also been uploaded to the former's You Tube channel. In it, Holland and director Destin Daniel Cretton discuss shooting one of the Marvel Phase 6 film's action sequences practically in Glasgow, Scotland in August 2025.
Even better, the pair confirm that said set-piece will be part of the next Spider-Man movie's opening number. So, we'll see the eponymous hero — with a little help (read: not much help at all) from Jon Bernthal's Frank Castle/The Punisher — tackle that armored vehicle in an explosive, chase sequence as soon as Spider-Man 4 begins.
With Brand New Day's global launch just over two months away, plus the release of these new marketing materials, I wouldn't be surprised if another trailer makes its way online shortly. While we wait for another round of footage, read my Spider-Man: Brand New Day trailer #1 breakdown piece to gain some insight into what its plot might entail.
Why are Marvel fans poking fun at Spider-Man 4's latest poster?
Sony reading the reactions to Spider-Man 4's new poster like... (Image credit: Sony Pictures/Marvel Entertainment)
By now, you'll have seen the caption that accompanies Brand New Day's poster. If you've somehow skipped over the first part of this article, though, here it is in full: "The world has forgotten Peter Parker, but he hasn’t forgotten them."
Seems pretty innocuous, right? So, why on Earth are fans falling over themselves to mock said caption? Because of recent myriad Marvel Cinematic Universe (MCU) events that have occurred in Spidey's home city of New York that he's somehow not been involved in.
Indeed, whether it's both seasons of Daredevil: Born Again, events depicted in recent Disney+ TV Special The Punisher: One Last Kill, or the duo's big-screen cousin in Thunderbolts, fans can't stop commenting on the irony of the aforementioned caption.
"Getting some mixed messages between this tagline, and his lack of presence during some pretty critical moments in New York over the last few seasons of Daredevil and Punisher: One Last Kill," one Reset Era user joked, before another person added: "Don't forget his lack of presence in Thunderbolts."
Spider-Man 4 tie-in book reveals key plot details and Marvel timeline placement
Spider-Man: Brand New Day trailer breakdown live — everything we noticed in the new Marvel movie's first teaser
Spider-Man: Brand New Day — release date, cast, plot, and everything else we know about the new Marvel movie
"You sure bout that, Peter?" another Reset Era forumite asked. "Little Sicily [the New York district depicted in One Last Kill] could use some help."
Tagline notwithstanding, others have questioned the overall quality of the poster and whether it's been created using artificial intelligence (AI). You only need to glance at threads on r/marvelstudios, r/spiderman, and r/marvelstudiospoilers to get a slice of other negative comments that it's been greeted within since its unveiling. Let's hope, then, a new trailer is released soon-ish to get fans talking about the film in a positive light again.
In the meantime, find out everything we know so far about Spider-Man: Brand New Day. Once you're done, read my Spider-Man 4 cast and character guide to see who'll join Holland and Bernthal in the wallcrawler's next Marvel project.
Follow Tech Radar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.
As Tech Radar's senior entertainment reporter, Tom covers all of the latest movies, TV shows, and streaming service news that you need to know about. You'll regularly find him writing about the Marvel Cinematic Universe, Star Wars, Netflix, Prime Video, Disney Plus, and many other topics of interest.
An NCTJ-accredited journalist, Tom also writes reviews, analytical articles, opinion pieces, and interview-led features on the biggest franchises, actors, directors and other industry leaders. You may see his quotes pop up in the odd official Marvel Studios video, too, such as this Moon Knight TV spot.
Away from work, Tom can be found checking out the latest video games, immersing himself in his favorite sporting pastime of football, reading the many unread books on his shelf, staying fit at the gym, and petting every dog he comes across.
Got a scoop, interesting story, or an intriguing angle on the latest news in entertainment? Feel free to drop him a line.
You must confirm your public display name before commenting
1 Identity breaches are on the rise, and are only getting worse - so how can your business stay safe?
2I used Dale Carnegie’s people skills on Chat GPT and it became more helpful
3 Ticketmaster President says queue placement is not random, despite 2018 claim
4 Surfshark joins forces with Amnesty International to train digital human rights defenders
5 Anthropic reveals Claude for Small Business to help 'close the gap' using AI
Tech Radar is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.
© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.
Key Takeaways
- News, deals, reviews, guides and more on the newest computing gadgets
- Start exploring exclusive deals, expert advice and more
- Unlock and manage exclusive Techradar member rewards
- Unlock instant access to exclusive member features
- Get full access to premium articles, exclusive features and a growing list of member rewards
