The Apple i Phone 18 Pro and 18 Pro Max have officially launched — I'm rounding up the best deals for both the US and UK | Tech Radar
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The Apple i Phone 18 Pro and 18 Pro Max have officially launched — I'm rounding up the best deals for both the US and UK
Here's how to get a serious discount on these stunning new devices
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The initial preorder window has now closed, and the i Phone 18 Pro and i Phone 18 Pro Max have officially launched. Those who ordered a device early should finally be receiving one today or in the next few days. If you didn't preorder, though, it's not all bad news.
Most of the best deals that were available during the preorder period are still on the table. If you've been waiting to pick up one of Apple's latest Pro devices, there are still plenty of ways to save. I've laid out the biggest savings for both the US and UK down below.
In the US, it's possible to get an i Phone 18 Pro included with either a new line (with a pricey unlimited plan) or a qualifying trade-in at the major carriers. Apple's own offers include a trade-in rebate of up to $885 for unlocked devices, alongside its new leasing option, which I'm covering in more depth just below.
In the UK, we're currently looking at trade-in rebates of up to £885 at Apple, which is actually quite good in terms of discounts for the official store. Several networks are also stocking the devices, including Three and Vodafone, giving shoppers more options now that the phones have officially launched.
If you're looking for more details on these devices, then you can check out our full i Phone 18 Pro and 18 Pro Max review page for specs, image samples, and more.
Apple: up to
Walmart: devices from $11.75/mo (no trade-in required)
Xfinity Mobile: 18 Pro Max included with trade and line
i Phone 18 Pro: up to
i Phone 18 Pro: included with a new line, or with an eligible trade-in at T-Mobile T-Mobile's opening i Phone 18 Pro deal is exactly what I was expecting; it's a very competitive deal indeed. Firstly, new customers can get a standard i Phone 18 Pro included if they switch over from another carrier and pick up a device on the Experience Beyond 2.0 plan. The other option at the carrier is a trade-in rebate of up to $1,200 off, which is a good option for upgraders. That's also eligible on the Experience Beyond plan, but according to the T&Cs, it's also eligible for existing customers on the older Go 5G Next plan too.
i Phone 18 Pro: up to
i Phone 18 Pro: get
i Phone 18 Pro: get
i Phone 18 Pro: save up to
i Phone 18 Pro: up to
Mobiles.co.uk: unlimited data from £55/mo, plus trade discounts
New variable aperture lens, plus photographic styles
The star of the show in this year's September Apple event was undoubtedly the i Phone Duo, but that doesn't mean the i Phone 18 Pro and Pro Max aren't without their merits. In fact, both devices have a decent number of upgrades that could justify a trade-in, depending on what you're eligible for.
For example, both devices now carry the new A20 chipset. While we haven't tested this to confirm, Apple claims the new chipset delivers a claimed 20% faster CPU and 40% faster GPU than its predecessor due to its 2nm architecture. Battery life has also improved, with the i Phone 18 Pro offering up to 36 hours of video playback, matching last year's 17 Pro Max, while the 18 Pro Max reaches up to 45 hours.
The biggest upgrades, however, are arguably focused on the 18 Pro's camera. The devices now feature a 48MP main camera with variable aperture and a new sensor. In layman's terms, that means better low-light performance and greater user control over depth of field. There's also talk of a "computational imaging pipeline", which includes new Photographic Styles for share-ready JPEGS.
Alex is Tech Radar's retail editor, specializing in buying advice and general tips on how to save our readers as much cash as possible. He's covered major retail events in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on Tech Radar, T3, Games Radar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.
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- Start exploring exclusive deals, expert advice and more
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- Unlock instant access to exclusive member features
- Get full access to premium articles, exclusive features and a growing list of member rewards



