The i Pad Air is my favorite Apple tablet, but it just got more expensive — this Prime Day deal may be your last chance to grab it for less, and it’s already selling out | Tech Radar

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The i Pad Air is my favorite Apple tablet, but it just got more expensive — this Prime Day deal may be your last chance to grab it for less, and it’s already selling out

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Well, we saw this coming: Apple just announced major price hikes across its product portfolio, meaning popular devices like the Mac Book and i Pad are getting more expensive.

In fact, they’ve already gotten more expensive — the Apple store went offline this morning and reappeared an hour later with the new product prices. These increases are a response to “an extraordinary surge in demand for memory and storage,” Apple confirmed to Tech Radar, adding that “we have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices.” Sigh.

As Tech Radar’s Phones and Tablets Editor, I’m particularly irked by the fact that the i Pad Air now starts at

749 / £749 — that’s a

150 / £100 increase over its former $599 / £599 starting price, which taints its appeal as an affordable all-rounder.

The i Pad Air has long been my go-to tablet recommendation for most people, but at this new price, I’m more inclined to recommend the i Pad 11-inch (2025), which continues to start at a comparatively cheap $349 / £329.

The good news among all this doom and gloom is that Amazon’s annual Prime Day sale is happening right now, and several excellent Prime Day i Pad deals are live in both the US and the UK. The i Pad Air is among these discounted Apple tablets, so if you’ve been considering buying one, I’d recommend doing so ASAP — it may never be this affordable again.

For more details on Apple's i Pad price increases, head to the bottom of the page.

The i Pad Air is a great all-rounder tablet. It's powered by Apple's superfast M4 chip and boasts a crisp Liquid Retina display, making it perfect for both streaming and productivity. Unsurprisingly, it's selling fast on Amazon — at the time of writing, only the Space Gray model is available in the 128GB configuration, and all 256GB models have sold out. You can pick up the 512GB configuration in either Purple or Starlight.

If you'd prefer the larger i Pad Air 13-inch (2026), your only option (for the Wi-Fi model, at least) is the 256GB configuration in Space Gray model. In other words: this i Pad is selling fast, so you'll need to act quickly to secure your unit.

Amazon's current i Pad Air deals in the UK aren't anywhere near as good as they are in the US, but stock is much higher, and therefore, more color options are available. Powered by Apple's superfast M4 chip and boasting a crisp Liquid Retina display, the i Pad Air is perfect for both streaming and productivity. It may not be the cheapest it's ever been, but £578.99 is still much cheaper than Apple's new price for the i Pad Air.

If you'd prefer the larger i Pad Air 13-inch (2026), all color options are currently on sale at Amazon except for Blue. If you desperately want that particular model, Amazon does still have the 256GB variant on sale at the time of writing, while Pink is your only option for a discounted 512GB model.

Here's a rundown of Apple's i Pad price changes in full:

Amazon Haul: viral gadgets, tech & appliances from $1.99

Sports: 50% off fitness gear, treadmills & clothing

Axel is Tech Radar's Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site's Mobile Computing vertical. Having previously written for publications including Esquire and Four Four Two, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.

Axel studied for a degree in English Literature at the University of Warwick before joining Tech Radar in 2020, where he earned an NCTJ qualification as part of the company’s inaugural digital training scheme.

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Key Takeaways

News, deals, reviews, guides and more on the newest computing gadgets
Start exploring exclusive deals, expert advice and more
Unlock and manage exclusive Techradar member rewards
Unlock instant access to exclusive member features
Get full access to premium articles, exclusive features and a growing list of member rewards