‘The i Phone is actually not getting disrupted by AI at all’: Perplexity CEO dismisses talk that Apple losing out in the AI race | Tech Radar

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‘The i Phone is actually not getting disrupted by AI at all’: Perplexity CEO dismisses talk that Apple losing out in the AI race

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Perplexity’s CEO says the i Phone remains strong in an AI-dominated world

That’s because it has unique strengths when it comes to AI

It also has other aspects that aren’t affected by AI at all

It's no secret that Apple has been struggling with its AI efforts and questions have been raised over how chatbots and large language models (LLMs) could impact the devices that make up so much of its business. But now, one AI firm has just come out swinging in defense of Apple’s position.

Speaking on an episode of the This Week in AI podcast broadcast on You Tube, Perplexity CEO Aravind Srinivas said that none of Apple’s best i Phones are going to be threatened by AI alternatives. In fact, Srinivas believes they’ll only go from strength to strength.

“The i Phone is actually not getting disrupted by AI at all,” Srinivas said, adding that “the more AI works better, the i Phone essentially becomes your digital passport.”

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By that, Srinivas explained that the i Phone stores many things that are important to your life: your wallets and bank cards, your health records, and your precious photos. It also lets you stay in touch with people through messages and Face Time calls. “All these are things that are truly personal to you and have no connection to AI at all,” Srinivas remarked.

In other words, Srinivas believes that the i Phone performs a wide variety of roles that will not be replaced or impacted by AI, no matter how good it gets. And that could help it survive long into the future.

The discussion on the podcast also touched upon the way that Apple’s combination of strong privacy controls and excellent silicon chips gives it a strong competitive edge in terms of AI.

That’s because Apple’s chips enable it to put more emphasis on on-device AI processing, which is better for your privacy than uploading your photos to the cloud and potentially having them fed into an AI algorithm. For people concerned about that sort of thing, Apple’s i Phone is an attractive option.

But why are people asking questions about the i Phone’s future in the world of AI? Well, some advocates have argued that much of what a phone can do today — such as search information on the internet, create images or draw up documents — can be performed by AI. In the future, they suggest, we might prefer to use a device for these tasks that is designed solely for AI, which could lead to the eventual downfall of the smartphone.

Yet past efforts on this front – including the Humane AI Pin and the Rabbit R1 – have failed spectacularly, while i Phone sales continue to go from strength to strength. And considering what This Week in AI’s guests had to say, it doesn’t look like Apple has too much to worry about for now.

With that in mind, it might perhaps be time to reconsider Apple’s position in the AI 'race'. While other companies seem to be putting out products that are more powerful or offer more functionality than Apple Intelligence, the company has its own strengths that could be valuable in the years to come. There’s a long way to go yet, but it might be a little too early to write off Apple's role in AI entirely.

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Alex Blake has been fooling around with computers since the early 1990s, and since that time he's learned a thing or two about tech. No more than two things, though. That's all his brain can hold. As well as Tech Radar, Alex writes for i More, Digital Trends and Creative Bloq, among others. He was previously commissioning editor at Mac Format magazine. That means he mostly covers the world of Apple and its latest products, but also Windows, computer peripherals, mobile apps, and much more beyond. When not writing, you can find him hiking the English countryside and gaming on his PC.

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• ‘The i Phone is actually not getting disrupted by AI at all’: Perplexity CEO dismisses talk that Apple losing out in the AI race

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