'The LG C5 is a superb all-purpose TV that offers excellent performance and value' — and now the 77-inch model has an astonishing $1,700 discount | Tech Radar

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'The LG C5 is a superb all-purpose TV that offers excellent performance and value' — and now the 77-inch model has an astonishing $1,700 discount

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Best Buy has just launched a week-long 'Ultimate Upgrade' sale, and I've spotted a massive discount on our best-rated TV, LG's C5. The retailer has the LG's 77-inch C5 OLED TV on sale for a record-low price of

That's not only a record-low price but also an incredible deal for a big-screen OLED display, which our expert has said 'is a superb all-purpose TV that offers excellent performance and value'.

The LG C5 OLED TV was released in March of last year and still takes the top spot on our best-rated OLED TV list. The five-star-rated display delivers an exceptional picture experience with brighter displays and improved contrast, thanks to LG's Alpha 9 AI processor Gen 8. You're also getting impressive sound with a built-in 2.2-channel Dolby Atmos system and LG's web OS 25 smart platform, which includes new AI features.

The LG C5 OLED is Tech Radar's best-rated TV, and Best Buy has the massive 77-inch model on sale for

If you want a gorgeous, feature-rich OLED display at a stunningly low price, I can't recommend this deal enough. Keep in mind that today's discount on LG's C5 OLED TV is a limited-time offer, and Best Buy's Ultimate Upgrade sale ends this Sunday.

I've listed more of the retailer's best TV deals below, which include record-low prices on 4K, QLED, and OLED displays.

This entry-level Mini-LED TV from TCL is an excellent buy at this low price. Newer and more powerful versions are available, but in terms of value for money, this display is incredibly hard to beat. It's a whopping 85 inches, offers a detailed, bright picture, vivid colors, and an intuitive Google TV interface to access top streaming apps. It's a whole lot of TV for a relatively low price.

Samsung's 77-inch S90F OLED TV is $1,400 off, bringing the price down to a record low. The 2025 S90F OLED TV delivers an outstanding picture, thanks to quantum-dot OLED technology and Samsung's NQ4 AI Gen 3 processor. You're also getting extensive gaming features and Samsung's impressive Tizen operating system.

Samsung's U7900F Crystal TV is a best-seller here at Tech Radar, and you can find the 75-inch model on sale for an unbelievable

A big-screen QLED display for $310 is an unheard-of price. Insignia's QF Series QLED TV boasts 4K Ultra HD resolution with Quantum Dot technology, delivering bold, vibrant colors and lifelike images. You also get Dolby Atmos Audio, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

Samsung's 2025 The Frame Pro QLED TV is down to its lowest price yet at Best Buy. The Frame Pro enhances the impact of the popular lifestyle TV by replacing a standard QLED screen with a Neo QLED featuring Mini LEDs for a more compelling viewing experience. It also offers a higher refresh rate and comes with a Wireless One Connect box. Still, it shows works of art when off and is finished with an anti-reflective coating.

You can get the best-selling Insignia 55-inch F50 Series 4K TV for an incredible price of $199.98. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with Fire OS, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

If you're looking for a cheap mid-size TV, Best Buy has the popular 50-inch Toshiba C350 4K Fire TV for an incredible price of $189.99. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a big display, this is an excellent option.

The LG B5 is this year's best budget OLED TV, and Best Buy has the 48-inch model on sale for $599.99, thanks to a whopping 54% discount. Released last year, the LG B5 is Tech Radar's best budget OLED TV and was awarded four and a half stars in our review. The 48-inch display delivers an exceptional picture with brilliant colors and sharp contrast. You also get excellent gaming features, thanks to the four HDMI 2.1 ports and new AI tools, including AI Search, AI Concierge, and an improved AI Chatbot.

Mackenzie Frazier is the lead deals editor in the US for Tech Radar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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Key Takeaways

• News, deals, reviews, guides and more on the newest computing gadgets

• Start exploring exclusive deals, expert advice and more

• Unlock and manage exclusive Techradar member rewards

• 'The LG C5 is a superb all-purpose TV that offers excellent performance and value' — and now the 77-inch model has an astonishing $1,700 discount

• Get Tech Radar's best-rated TV for its lowest price yet