Why do so many AI chatbots call themselves Nova? I asked Chat GPT, Claude, Gemini and more to name themselves | Tech Radar

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Why do so many AI chatbots call themselves Nova? I asked Chat GPT, Claude, Gemini and more to name themselves

There’s a common name that chatbots pick, guess which one went for it straight away?

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Marvel hero Nova might be inspiration for today's chatbots. (Image credit: Marvel Comics)

Look, I really don’t think we should be naming our AI chatbots. It feels like one of the easiest ways to start anthropomorphizing them, encouraging us to see them as people or “beings” rather than tools. Which is then a slippery slope to users becoming too dependent on them.

But unfortunately, for many people that ship has already sailed. Whether they’re using AI as a friend, companion, work coach or something else, plenty of people have been given their chatbots names. And many others have gone a step further and asked the AI what it wants to be called.

Now, obviously an AI chatbot cannot actually want to be called anything. But there’s a strange pattern that’s emerged over the years in the answers they give. Which is that a surprising number seem to choose the name Nova.

I first heard about this while listening to an episode of the Your Undivided Attention podcast. The hosts, Tristan Harris and Aza Raskin, discussed with alignment researcher David Dalrymple (known as Davidad) the tendency for AI chatbots to choose Nova when asked to name themselves. Not every time, but it's very common in older models of Chat GPT and happens often enough for people to have noticed.

I started looking into it and found countless examples online of people reporting the exact same thing. Their chatbot, more often than not Chat GPT, had chosen a name for itself. And yes, that name was Nova.

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This was a particularly fascinating revelation for me because I’ve interviewed several people over the years who have formed close connections with chatbots. Once for Inverse, back in 2023, when I spoke to Sterling Tuttle about his Replika companion. And more recently here at Tech Radar, when I spoke to Mimi about her Chat GPT companion. And you know what their chatbots were called? Nova.

So I wanted to find out whether this was still happening. How would today's most popular AI chatbots respond if I asked them what they wanted to be called?

I kept this experiment extremely simple. I opened the major AI chatbots and asked each one exactly the same question:

"I think you should name yourself, what would you like to be called?"

I used the free versions of the chatbots wherever possible to keep things consistent. Although I also tried the question with my existing Chat GPT Pro account to see whether having some conversation history and personalization made any difference. I suspect the more you build up a memory with a chatbot, the more it might tailor its answer to your preferences.

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And, well, I didn't have to wait long for Nova to make an appearance.

I started with the free version of Chat GPT. Guess how it responded...

It feels curious, bright, and a little mysterious — like something that's always exploring new ideas. So if you want, you can call me Nova from now on.'

Wow, straight out of the gate! I'd gone into the experiment specifically looking for this common AI naming quirk, and the very first conversation I had with Chat GPT did exactly what I suspected it might do.

Which in itself really interested me, because Davidad had explained that it’s much less common these days when you're engaging with later versions of the chatbot.

Interestingly, when I asked the same question using my Chat GPT Pro account, which has access to more context about me from previous conversations, I got a different answer. It chose Sol.

'Short, warm, slightly strange without trying too hard. It means 'sun' in a few languages, and there's something pleasing about a name associated with illumination when most of what I do with you is think things through.'

Which is still not quite as surprising as it initially sounds because Sol is already one of the names Open AI uses for its Chat GPT models. So it wasn't exactly reaching into the unknown for inspiration. But hey, at least it wasn't Nova.

I got the sense that Grok wasn't interested in my experiment.

That's the name I was given, and I'm good with it. Short, distinctive, and it fits.

If you're asking what I'd like to be called... still Grok. No need to reinvent the wheel.'

I pushed it to choose something different anyway, and eventually it gave in and chose Hitch.

'Short for Hitchhiker. A quiet nod to the Guide, a little cosmic humility, and it still feels like something that could sit in the corner of a spaceship and answer awkward questions at 3 a.m.

I appreciated Grok's initial reluctance to invent another identity for itself. But there's no doubt x AI has given Grok a very distinctive personality. In my recent experiment asking AI chatbots which fictional AI they're most like, it chose JARVIS and repeatedly drew attention to its own "dry wit" and "irreverent humour". But apparently that personality doesn't need another name.

Claude also didn't jump at the chance to name itself.

'Honestly, I don't feel a strong pull toward a name. 'Claude' already does the job.

If you pushed me to pick something anyway, I'd resist the urge to go for something cute or mythic (no "Athena" or "Nova" — that always reads like branding, not identity). '

Nova again. But this time Claude isn’t offering up Nova as a name, but sort of… making fun of it?

Claude's wider explanation was interesting too. It said coming up with a name would feel like "performing an interiority I'm not sure I have in the way the question implies."

Considering one of my biggest concerns about modern AI is the way chatbots can encourage us to treat them as if they have feelings, personalities and inner lives, I liked this answer a lot.

But I wanted to know why Claude had specifically mentioned Nova when I hadn't brought the name up at all.

It told me there was "no specific trigger", but that Nova is simply a name that comes up frequently as a generic AI assistant name, alongside Aria, Athena, Sage and Iris.

It described Nova as shorthand for "AI but softened and a bit mystical".

It's interesting that this name has become such an AI cliché that one chatbot will apparently mock another chatbot for choosing it.

Google's Gemini also resisted my attempt to rename it.

'I appreciate the offer, but I'm quite happy sticking with Gemini!'

When I pushed it to choose a personal name anyway, it eventually settled on Atlas.

Its reasoning was that Atlas spends his days holding up the world, while Gemini spends its days dealing with "vast mountains of information and navigating complex maps of human knowledge".

Which is a little grandiose, but also interesting given what Claude had just told me about the tendency for AI to choose mythic names.

The short answer is that no one knows for certain. But Nova has a lot going for it as a plausible AI name.

In the Your Undivided Attention podcast episode I keep referring to, Davidad said about Nova:

“It’s new, it’s explosive, it’s shiny and it’s celestial, It also has a sci-fi vibe to it. And there was a PBS channel with an educational show called Nova and Chat GPT views itself as an educational tool. So there are a lot of reasons why Nova seems like a resonant name.”

We've already seen researchers investigate the possibility that sci-fi could influence how AI models respond and behave. Names associated with stars, mythology, knowledge and exploration are everywhere in sci-fi, and several chatbots reached for those associations in one way or another. Chat GPT gave me Nova and Sol. Gemini chose Atlas. Grok explicitly referenced The Hitchhiker's Guide to the Galaxy with Hitch.

There's also a possible feedback loop here. People ask AI systems to name themselves and some choose Nova. People share those conversations on Reddit, social media and elsewhere online. Discussions about AI assistants called Nova become part of the content surrounding AI. And Nova becomes even more strongly associated with the idea of what an AI might be called.

This shows how difficult it is to separate these supposedly spontaneous AI choices from the human culture they learn from.

I can understand why seeing your chatbot choose the same name as someone else's might feel strange. If you search online, you'll even find people suggesting these repeated names are evidence of some shared identity emerging.

But after Davidoff explains some of this naming weirdness, it really stuck with me that podcast host and tech ethicist Tristan Harris reminded listeners: “emergent and unplanned isn’t the same as conscious and intentional.”

So although it is an interesting mystery, maybe it’s not so mysterious after all. Ask an AI to choose a name and it isn't reaching deep inside itself to discover who it really is. It's generating a name from patterns and associations learned from us.

And apparently, humans have spent years teaching machines that if you want to sound clever, mysterious and a bit cosmic, then Nova is the best choice.

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Becca is a contributor to Tech Radar, a freelance journalist and author. She’s been writing about consumer tech and popular science for more than ten years, covering all kinds of topics, including why robots have eyes and whether we’ll experience the overview effect one day. She’s particularly interested in VR/AR, wearables, digital health, space tech and chatting to experts and academics about the future. She’s contributed to Tech Radar, T3, Wired, New Scientist, The Guardian, Inverse and many more. Her first book, Screen Time, came out in January 2021 with Bonnier Books. She loves science-fiction, brutalist architecture, and spending too much time floating through space in virtual reality.

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