Widow's Bay review: Matthew Rhys is pitch-perfect in Apple TV's new dark comedy horror show that's big on laughs, but scarily short on true terror | Tech Radar

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I watched the first 6 episodes of Widow's Bay on Apple TV — and the dark comedy horror show had me coming back for the humor, but not the frights

Matthew Rhys plays the ambitious mayor of a supposedly cursed island town in Apple's new surreal horror TV series

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Matthew Rhys shines as the highly-strung but ambitious mayor of a cursed island town (Image credit: © Apple TV)

When it gets the balance right between its story and tone, Widow's Bay is a really enjoyable TV show. It's laugh-out-loud funny, has an engaging mystery at its center, and a cast of eccentric individuals who you want to spend more time with. Unfortunately, it lacks the required spook factor — something all great horrors have in abundance — and more wide-ranging character-based subplots to earn a higher score.

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Light spoilers follow for Widow's Bay episodes 1 to 6.

Apple TV is home to plenty of award-winning and praise-worthy shows, but there's one genre that the tech giant's entertainment division has so far failed to get right: horror.

It's not been for a lack of trying. The Enfield Poltergeist, Servant, and various other projects have seen Apple dip its toes into terror-filled waters before. For some reason, though, it's struggled to replicate the success it's had with its myriad alternative genre offerings.

Rhys plays Tom Loftis, Widow's Bay's new mayor and the show's main character (Image credit: Apple TV)

Widow's Bay introduces us to Tom Loftis (Matthew Rhys), the eponymous island town's mayor who ran and won its most recent election unopposed.

A high-strung and cowardly mainlander, the ambitious Loftis sees the potential for this small, outdated settlement to become North America's next big tourist attraction.

I wouldn't describe Widow's Bay as particularly terrifying

I wouldn't describe Widow's Bay as particularly terrifying

The problem? Save for a few inhabitants, such as Loftis' emotionally repressed assistant Patricia (Kate O'Flynn), the townsfolk, including renowned oddball Wyck (Stephen Root) don't respect Loftis or want outsiders upsetting their way of life.

Winning over the locals, though, is the least of the Loftis' issues, because the titular town is believed to be cursed. Predictably, no sooner is Loftis' dream of turning Widow's Bay into a cultural hotspot on the cusp of being realized, the very myths that are too preposterous to be true soon make themselves known.

Loftis' assistant Patricia has some skeletons hiding in her closet (Image credit: Apple TV)

Widow's Bay's fright-filled folklore might give the impression that the horror part of its genre dyad is the dominate force at play.

Creepy, unsettling, and dingily atmospheric as it is, though, I wouldn't describe it as particularly terrifying. There are moments that had me saying "nope nope nope" to myself, and I appreciated the eeriness of its rural town setting and ability to dial up the tension where necessary. Nonetheless, for all of its jump scares — ones I'd describe as half-hearted at best — and uneasy ambience, Widow's Bay is definitely more of a dark comedy than a traditional supernatural horror.

And it's that humor, of which there is plenty, that Widow's Bay successfully hangs its hat on, especially in earlier episodes.

Spearheaded by the ever-excellent Rhys, whose bumbling, crabby, and sceptical Loftis reminded me of a modern day Basil Fawlty, aka the protagonist of iconic British sitcom Fawlty Towers, Widow's Bay is full of laugh out loud moments.

Indeed, whether it's Loftis' never-ending battles with the island port's lazy, incompetent, and/or superstitious natives, Rhys' impeccable comedic timing and delivery of sarcastic, deadpan, and cringeworthy ripostes to said individuals, and its main character's general buffoonery, I guarantee you'll crack up numerous times while watching Widow's Bay.

Loftis (left) and Wyck (right) don't always get along, and that creates plenty of Widow's Bay's ripe drama (Image credit: Apple TV)

That said, Widow's Bay isn't a laughs-a-minute caper by any means. Indeed, like the supernatural entities that lurk beneath the town's surface, its eclectic cast of characters are similarly haunted by their own demons and trauma-laced pasts.

It's these character-driven storylines that give this series more of an edge than the metaphysical beings that Loftis and company come across, too.

It's Widow's Bay's character-driven storylines that give it more of an edge

It's Widow's Bay's character-driven storylines that give it more of an edge

For Loftis, it's a decades earlier heart-breaking family incident that, in the present, has bred an increasingly strained relationship with his unruly, weed-smoking teenage son Evan (Kingston Rumi Southwick). In Patricia's case, it's a terrifying ordeal during her own teen years — an event we tentatively learn about in the first three episodes before it's fully reveal in soul-crushing fashion in chapter four.

Evan is tired of being smothered by his overly protective father (Image credit: Apple TV)

Disappointingly, other members of its wonderfully weird cast — Wyck and Rosemary (Dale Dickey) being notable highlights — don't benefit from the same introspective treatment in Widow's Bay's first six entries.

That might be rectified in episodes I'm yet to see. However, apart from the Patricia-starring fourth chapter and the series' sixth episode, the latter being a flashback episode that reveals some hugely important details about why the town is cursed, Widow's Bay is sadly unconcerned with giving its quirkier individuals a episodically specific platform to shine on.

Labeling Widow's Bay as Apple's answer to Twin Peaks is slightly misleading

Labeling Widow's Bay as Apple's answer to Twin Peaks is slightly misleading

And that's a pity because, with early installments channeling a 'Monster of the Week' format not unlike legendary sci-fi shows such as The X-Files, there's certainly room for Widow's Bay to spotlight said characters by way of episodic subplots amid its overarching story.

It's missed opportunities like this, plus the apparent lack of interconnectivity between Widow's Bay's various scare-based fables, that imbalance it narratively.

Indeed, with its primary mystery taking center stage in its latter half, its aforementioned 'Monster of the Week' arrangement quickly falls by the wayside. I'll reiterate that I haven't seen passed episode 6, so this criticism may be moot if Widow's Bay ends up tying its paranormal enigmas to its main otherworldly horror in the home straight. If it turns out that there's no throughline, though, I can't help but wonder if, intriguing as each standalone ghost story, why it was necessary to include them unless Widow's Bay was developed as an anthology series instead.

Police chief Bechir is looking for a way out of Widow's Bay (Image credit: Apple TV)

Less of a critique and more an observation are the clear parallels between Widow's Bay and similar new weird programs, such as Prime Video's Outer Range, CBS' The Twilight Zone, and Apple's very own Severance. Fans of one or more of these shows, then, will find Widow's Bay to be right up their alley — as will devotees of Stephen King and John Carpener, albeit through Widow's Bay's somewhat on-the-nose references to their body of works.

Above all others, though, it's hard to overlook the influence that cult classic TV show Twin Peaks has exerted on Widow's Bay.

Indeed, there's no denying that the new Apple TV show was heavily inspired by Twin Peaks' surrealist mystery horror leanings. Set in a small town frozen in time? Yep. A story filled with supernatural elements and dark secrets? Check. Populated with zany, morally gray characters? Absolutely. Offbeat humor? You bet.

That's not necessarily a bad thing — after all, imitation is the sincerest form of flattery, so it's no surprise to see Widow's Bay compared to one of David Lynch's most memorable works. Nonetheless, despite their clear similarities, suggesting that it's Apple's answer to Twin Peaks is, ahead of Widow's Bay's release and accounting for how revered Twin Peaks is, something of an exaggeration.

As an overall experience, I've enjoyed my time in Widow's Bay so far, and I look forward to the rest of my stay and seeing not only how its final four episodes wraps up its story, but also if they address some or all of the problems I've outlined above.

Even if they don't fix its clear issues, though, Widow's Bay is the first recommendation-worthy horror show that Apple TV has to offer. If the tech giant can refine the development process of such genre works in the same way it did with, say, its sci-fi offerings, there's no reason why it can't become a regular ahem haunt for those who prefer their stories to be as dread-inducing and frightening as possible.

Widow's Bay will launch on Apple TV with a two-episode premiere on Wednesday, April 29. New episodes air weekly after that on one of the world's best streaming services.

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As Tech Radar's senior entertainment reporter, Tom covers all of the latest movies, TV shows, and streaming service news that you need to know about. You'll regularly find him writing about the Marvel Cinematic Universe, Star Wars, Netflix, Prime Video, Disney Plus, and many other topics of interest.

An NCTJ-accredited journalist, Tom also writes reviews, analytical articles, opinion pieces, and interview-led features on the biggest franchises, actors, directors and other industry leaders. You may see his quotes pop up in the odd official Marvel Studios video, too, such as this Moon Knight TV spot.

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Key Takeaways

• News, deals, reviews, guides and more on the newest computing gadgets

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• I watched the first 6 episodes of Widow's Bay on Apple TV — and the dark comedy horror show had me coming back for the humor, but not the frights

• Matthew Rhys plays the ambitious mayor of a supposedly cursed island town in Apple's new surreal horror TV series