Wondering why GTA 6 is a code in a box? Take-Two CEO says it’s because gaming is now ‘well over 90% digital’ | Tech Radar
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Wondering why GTA 6 is a code in a box? Take-Two CEO says it’s because gaming is now ‘well over 90% digital’
He also thinks Rockstar priced the Standard and Ultimate Editions just right
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Take-Two CEO Strauss Zelnick has explained why physical copies of Grand Theft Auto 6 come with a code in a box
Zelnick said the company's business is "well over 90% digital"
He adds that Rockstar priced the Standard and Ultimate Editions well and that "the pre-orders have been exceptional"
Take-Two CEO Strauss Zelnick has defended the publisher's decision to release physical editions of Grand Theft Auto 6 with just a digital download code in the box rather than a game disc.
During an investor Q&A session, Zelnick was asked to comment on Sony's plan to end production of game discs in January 2028. While the CEO didn't directly address the matter, he did suggest that a physical edition of GTA 6 won't matter because its business is over 90% digital (via Jason Schreier).
"Our business is well over 90% digitally distributed," Zelnick said. "It's already a digital business."
When Rockstar Games finally announced the price of GTA 6, it also confirmed that physical copies won't come with a disc, but a code instead which stirred up a bit of controversy.
Until now, Take-Two hasn't addressed the situation, but it seems that the publisher's decision to forgo discs is down to digital sales being more lucrative for the company.
'Everyone is still on physical what is this the 20th century?' — GTA 6 might not be getting a proper disc, but fans were already debating their value over a decade ago for GTA 5
GTA 6 physical copies have a download code in the box and fans aren't happy — 'The biggest game to ever launch and that’s all the effort you’re putting in for physical?'
'I got a disc drive for my PS5 Pro just for this' — GTA 6 fans disappointed with the lack of physical edition disc aren't alone, as some retailers have dropped the game from sale completely
Speaking separately with The Game Business about the same matter, the outlet mentioned that retail has been a key marketing channel for games such as GTA, which Zelnick said was "a good point" and "is why we offer code-in-a-box," and once again mentioned that its business "is well over 90% digital."
Take-Two also revealed (via Variety) that it earned $1.39 billion from GTA 6 pre-orders in just five days with what Zelnick called "unprecedented and astonishing" sales.
Players have the option to choose between a
But according to Zelnick, Rockstar priced the editions just right.
"I think that Rockstar got it right in terms of the pricing of this standard edition and the pricing of the deluxe edition [Ultimate Edition], and I think there’s no doubt that consumers are really excited about both,” Zelnick said.
"And I think depending on your own ability to pay and how avid a consumer you are, you can choose between them. But the pre-orders have been exceptional, and we’re happy with the mix as well."
GTA 6 launches on November 19 for PS5, Xbox Series X, and Series S. A new look at the game, titled 'Grand Theft Auto 6: An Extended Look,' will premiere on Netflix on August 27.
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Demi is a freelance games journalist who helps cover gaming news at Tech Radar. She's been a games writer for five years and has written for outlets such as Game Spot, NME, and Games Radar, covering news, features, and reviews. Outside of writing, she plays a lot of RPGs and talks far too much about Star Wars on X.
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