Understanding the 1Password Pricing Shift

Q: How much will the new 1Password plans cost?

The individual plan will be **$47.88/year**, while the family plan will be **$71.88/year**.

Q: Are there alternatives to 1Password?

Yes, tools like Runable , LastPass, and Dashlane offer competitive features and pricing.

The landscape of password management tools is evolving, and 1Password is at the forefront of this change. Users have enjoyed stable pricing for several years, but as of March 2026, that's set to change. This article delves into the new pricing model, examines the implications for users, and explores the broader context of password management tools.

TL; DR

Price Increase: 1Password's individual plan will rise to $47.88/year**, while the family plan will increase to **$
71.88/year according to 9to5Google.
Market Context: Despite stable pricing for years, the market demands new features and security enhancements as noted by Fast Company.
User Impact: Users need to evaluate whether the new pricing aligns with their needs.
Alternatives: Consider other tools like Runable for AI-powered document and password management.
Conclusion: This shift highlights the need for ongoing innovation in cybersecurity.

1Password's individual plan will increase by

12 annually, while the family plan will see a

12 increase as well. Users should assess if the new pricing meets their needs.

Why the Price Increase?

1Password has long been a staple in the realm of password management. Yet, even the most reliable tools must adapt to the changing digital landscape. The upcoming price increase is a reflection of these broader shifts.

Market Evolution: Since its inception in 2005, 1Password has witnessed significant changes in how users interact with digital platforms. The rise of remote work as highlighted by Forbes, increased online transactions, and heightened awareness of cybersecurity threats have all contributed to the need for more sophisticated tools.

Why the Price Increase? - visual representation

The New Pricing Structure

Effective March 27, 2026, 1Password's pricing will change as follows:

Individual Plan: Increasing from
$35.88/year to **$
47.88/year** as reported by The Verge.
Family Plan: Rising from
$59.88/year to **$
71.88/year**.

These changes reflect the company's commitment to enhancing its features and maintaining robust security protocols as noted in Business Wire.

The New Pricing Structure - visual representation

1Password's new pricing positions it competitively among popular password managers, with the individual plan at

47.88/year and the family plan at

71.88/year. Estimated data for competitors.

Justifying the Change

The decision to raise prices is not arbitrary. It is driven by several key factors:

Enhanced Features: 1Password is investing in new capabilities, such as AI-driven password suggestions and more seamless integration with other tools as reported by The Hacker News.
Security Enhancements: As threats evolve, so too must defenses. The company is bolstering its encryption algorithms and adding more layers of protection.
User Support: Improved customer service and support options require investment, ensuring users receive timely assistance.

Justifying the Change - visual representation

The Impact on Users

For many, the increase may be a cause for concern. However, it's essential to consider the value that 1Password provides:

Comprehensive Security: With features like secure password sharing and breach monitoring, users are well-protected as emphasized by Princeton University.
Ease of Use: The platform is designed to be intuitive, reducing the complexity of managing multiple passwords.

The Impact on Users - visual representation

Exploring Alternatives

While 1Password remains a top choice, exploring alternatives can be beneficial:

Runable

Runable offers an AI-powered platform for creating documents, presentations, and secure password management. At $9/month, it provides a comprehensive suite of tools for teams and individuals.

Key Features:

AI-generated password suggestions
Automated document creation
Multi-format output including slides and videos

LastPass

LastPass is another popular choice, known for its robust free tier and premium features like dark web monitoring and emergency access.

Dashlane

Dashlane offers a user-friendly interface and features like VPN access and identity theft protection, making it a strong contender.

Exploring Alternatives - visual representation

The new pricing structure for 1Password shows an increase in annual fees for both Individual and Family plans, reflecting enhanced features and security.

Implementing Best Practices

Regardless of the tool you choose, adhering to best practices in password management is crucial:

Use Unique Passwords: Never reuse passwords across different sites.
Enable Two-Factor Authentication: Add an extra layer of security on sensitive accounts.
Regularly Update Passwords: Change passwords every 6-12 months to minimize risk.

Implementing Best Practices - visual representation

Common Pitfalls and Solutions

Even the most adept users can fall into common traps:

Weak Passwords: Ensure passwords are long and complex. Use a mix of letters, numbers, and symbols.
Password Sharing: Use secure sharing features rather than sending passwords over email.

Common Pitfalls and Solutions - visual representation

Future Trends in Password Management

Looking ahead, several trends are likely to shape the future of password management:

Biometric Authentication: As technology advances, biometrics may become the standard for authentication.
Passwordless Solutions: More platforms are exploring passwordless authentication methods, reducing the reliance on traditional passwords.
Integration with AI: AI will continue to enhance security features, from breach detection to personalized security recommendations as discussed by All About Cookies.

Future Trends in Password Management - visual representation

Recommendations for Users

As you navigate these changes, consider the following recommendations:

Evaluate Your Needs: Assess whether the features offered justify the price increase for your specific use case.
Stay Informed: Keep up with updates from 1Password and other tools to ensure you're using the most secure practices.
Consider Bundling Options: Some tools offer bundled services that may provide additional value.

Recommendations for Users - visual representation

Conclusion

The upcoming price increase for 1Password is a significant change for users. However, it represents an opportunity to reassess your password management strategy and explore new tools and practices. By staying informed and proactive, you can ensure your digital security remains robust and adaptive to future challenges.

FAQ

Why is 1Password increasing its prices?

The price increase is due to the need for ongoing improvements in security features, enhanced customer support, and the addition of new functionalities as reported by Goosed.