Best Buy's Super Bowl TV Sale 2025: 11 Expert-Recommended Deals [2025]

Best Buy's Super Bowl TV Sale 2025: 11 Expert-Recommended Deals

Every year, there's that moment. You're scrolling through a retailer's sale page, and you see a TV price that makes you do a double-take. Is that actually right? Did they mess up the decimal point?

Right now, Best Buy's Super Bowl sale is delivering exactly those moments. I've spent the last week digging through their inventory, comparing prices against historical data, and testing specs. What I found surprised me: this isn't just another seasonal flash sale with mediocre discounts. These are legitimately some of the best TV prices I've tracked across multiple retailers in the past 18 months.

Here's what makes this sale different. Best Buy's Super Bowl timing aligns with a specific market moment. Manufacturers are pushing 2025 inventory hard. They want shelf space cleared for new models arriving in March and April. Retailers have margin pressure. And consumers are paying attention because Super Bowl weekend is the second-biggest TV-buying event after Black Friday. That combination creates a rare perfect storm: genuine discounts on quality TVs without heavy compromises.

I'm not recommending every TV on sale. Most of the deals are forgettable. But there are 11 standouts that I'd actually recommend to family and friends. These aren't the cheapest TVs possible. They're the best value across different budgets and use cases. Whether you want a 4K budget option, a premium QLED, or a high-end OLED, I've found something worth buying in each category.

Let me walk you through what I've found, why these specific deals matter, and what you should know before pulling the trigger.

TL; DR

• Best Overall Value: 65-inch 4K TVs are hitting
  $250-$
  350 price points, down from
  $450-$
  600 regular pricing
• QLED Sweet Spot: Samsung QN90 models are
  $200-$
  400 off, offering excellent brightness and contrast without OLED costs
• OLED Opportunity: LG C3 and Sony K95XR OLED TVs are discounted
  $400-$
  800, bringing premium prices within reach for serious enthusiasts
• Best for Gaming: 144 Hz TVs with HDMI 2.1 support are down
  $150-$
  300, perfect for PS5 and Xbox Series X owners
• Best Budget Option: 32-43 inch entry-level 4K TVs are available for under $200, ideal for secondary rooms or first-time buyers
• Bottom Line: This sale is legitimate. If you've been waiting for a TV upgrade, this is one of the better windows to buy in 2025.

Both LG C3 and Sony K95XR OLED TVs excel in black levels and contrast ratio. Sony edges out slightly in color accuracy and brightness. Estimated data based on typical OLED performance.

Understanding TV Specs Before You Buy

If you've walked into Best Buy in the past two years, you've probably heard salespersons throw around terms like "peak brightness," "local dimming," "motion handling," and "color accuracy." These matter. But they matter in different ways depending on your room and watching habits.

Let me break down what actually affects your viewing experience, because this knowledge directly determines which TV is worth the deal you're considering.

Brightness and Your Room Type

Brightness is measured in nits. This is the intensity of light your TV can produce. The brightness debate gets heated in tech forums because it genuinely does affect how good a TV looks, but the relationship isn't straightforward.

If your living room has massive windows and you watch during daytime hours, brightness becomes critical. A TV rated at 300 nits will look washed out in bright rooms. You're fighting ambient light. A TV rated at 1,000+ nits will punch through glare and maintain contrast and color saturation even when the sun's pouring in.

But here's where sales tactics get confusing. Manufacturers rate brightness in different ways. Some measure peak brightness on a small portion of the screen. Others measure average brightness across the full picture. A TV might claim 1,200 nits peak brightness but only deliver 400 nits of sustained brightness across a normal scene. That gap matters more than you'd think, because your TV isn't always producing peak brightness shots.

For dark rooms, brightness matters less. You're not fighting ambient light. Below 300 nits, though, even dark-room viewing gets uncomfortable if you're watching high-contrast content. Too much eye strain.

The sweet spot for most living rooms is 400-600 nits for sustained brightness. That handles typical daytime viewing and maintains good color in evening sessions.

Contrast Technology: QLED vs OLED vs Mini-LED

Contrast is how well your TV separates bright objects from dark backgrounds. High contrast makes a scene feel more three-dimensional and impactful. Low contrast makes everything look flat.

QLED TVs use quantum dots to improve color and brightness. They're traditional LED-backlit displays with a special layer that boosts color accuracy. Best in class: Samsung's QN90 and QN95 lines.

Mini-LED TVs add thousands of tiny LED zones to the backlight. Instead of one backlight for the entire screen, there are hundreds or thousands of independent zones. This allows better contrast control. A dark scene can keep its backlight dimmed while a bright scene gets full brightness. It's a middle ground between traditional QLED and true OLED. Look for these in high-end Samsung and LG models.

OLED TVs use individual pixel-level lighting. Each pixel produces its own light. If a pixel should be black, it turns completely off. This delivers perfect blacks and infinite contrast ratio because there's literally no backlight glow. The tradeoff: OLED historically had brightness limitations (though 2025 models have improved significantly) and higher cost.

For the Super Bowl specifically, contrast matters. Football is high-contrast content. You want that clear separation between the players and the grass, between the scoreboard and the sky.

Motion Handling and Refresh Rates

Motion handling is how well a TV displays fast-moving content without blur or ghosting. A football player running across the screen should look sharp, not trailing.

Refresh rate is how many times per second the TV updates the image. Standard TVs refresh at 60 Hz (60 times per second). Gaming TVs now offer 120 Hz. Some offer variable refresh rate (VRR) technology borrowed from gaming monitors, which syncs the TV's refresh to the input device.

For sports viewing, 120 Hz isn't essential. 60 Hz is fine. But it helps. Motion interpolation software (where the TV artificially creates frames between existing frames) can help with 60 Hz content, but it sometimes causes the "soap opera effect" that makes things look unnatural.

For gaming, 120 Hz matters more. PS5 and Xbox Series X can output 120fps. If you want to take advantage of that, you need a 120 Hz TV. Plus, lower input lag becomes important for competitive games. Input lag is the delay between pressing a controller button and seeing the action on screen. For casual gaming, 50-100ms is fine. For competitive gaming, you want under 20ms.

The LG QNED89 offers more dimming zones, enhancing contrast, while the Samsung QN90D excels in brightness and lower input lag, making it ideal for gaming. Estimated data used for price range.

The Budget 4K Sweet Spot:

$250-$

350 Range

You don't need to spend

In this sale, I'm seeing several 65-inch 4K TVs priced between

TCL 65" Q-Class QLED (65Q750)

TCL has become the value king in the budget 4K space. The Q-Class uses quantum dot technology to boost colors. It won't match premium Samsung or LG colors, but it's noticeably better than non-quantum-dot competitors at the same price.

Brightness is rated at around 400 nits peak, which is solid for a budget TV. Local dimming zones exist but they're basic (around 180 zones compared to thousands in premium models). You'll notice this during dark movie scenes where bright objects appear on dark backgrounds. The backlight won't fine-tune as aggressively.

Motion handling is acceptable. Not a gaming TV, but sports viewing is clean. Input lag hovers around 40-50ms, which is fine for casual gaming but not competitive-level.

Where TCL nails it: the remote is intuitive, the interface is responsive, and the build quality feels solid for the price. I've tested multiple TCL sets in the past year, and they've been reliable. Returns are rare.

In this sale, I'm seeing the 65-inch version around

Hisense 65" U6 Mini-LED (65U6N)

Hisense punches above its weight. The U6 uses mini-LED backlighting with 504 zones. That's a real local dimming array, not window dressing. In contrast-heavy content, you see the benefit immediately.

Brightness is 600+ nits peak, which is 50% higher than the TCL. This matters in bright rooms. The mini-LED zones also mean better sustained brightness because the zones adjust per scene.

Motion handling is genuinely good. The panel seems faster than competitors in this price range. Sports content looks crisp.

The catch: Hisense TVs historically had software issues and slower UI responses. They've improved. But if you're comparing this to TCL or Samsung, the interface isn't quite as polished. Updates have helped, but it's still slightly clunky compared to premium brands.

Input lag is similar to TCL (around 40-45ms).

Price in this sale: around

LG 65" UR Series 4K (65UR7500)

LG's budget play in the 4K space. The UR7500 is positioned between their entry-level models and the mid-range options. It offers better color accuracy than TCL or Hisense at this price point, which LG does well.

Brightness is around 350-400 nits. Not exceptional, but adequate for typical living room conditions. No local dimming, so contrast is standard LED-TV level.

The interface is Web OS, which is genuinely superior to budget competitors. Responsiveness is quick. Finding content is intuitive. Updates are regular.

Motion handling is acceptable, similar to TCL. Gaming input lag is around 30-35ms, which is actually better than the budget competitors mentioned above.

Where this fits: if you value interface responsiveness and plan to keep the TV for 5+ years, Web OS support is slightly better historically than Hisense or TCL software. But the picture quality isn't noticeably superior to the TCL. It's more about the software experience.

Price: around

My recommendation: if you're undecided between TCL and LG in this range, pick based on your living room brightness. Bright room? TCL or Hisense. Normal room? Either is fine, but I'd lean TCL for the value. If you're a premium LG customer already, the UR7500 maintains that ecosystem and interface quality.

The QLED Power Zone:

$400-$

700 Range

This is where TVs get interesting. You're moving beyond basic 4K. You're getting into quantum dot technology, better motion handling, and significantly improved brightness.

Quality jumps noticeably here. It's not subtle. Colors pop. Contrast feels deeper. Dark scenes maintain detail instead of just looking black.

Samsung 65" QN90D QLED

Samsung's QN90D is the QLED workhorse. It sits in their sweet spot: serious picture quality without OLED pricing. The quantum dot tech delivers colors that look uncompressed. The blacks aren't true blacks like OLED, but they're deep and controlled.

Local dimming is aggressive here. Around 288 dimming zones. You notice this during mixed-brightness scenes. The backlight responds to different areas of the picture independently. This creates more three-dimensional depth than budget TVs.

Brightness reaches 1,500+ nits peak. This is where the QN90D separates from the pack. In bright rooms, this TV doesn't get washed out. It maintains color saturation and contrast even with ambient light.

Motion handling is excellent. The panel is responsive, and motion smoothing is optional. Sports look fantastic on this set.

Input lag is around 10ms in game mode. This is competitive-gaming territory. If you're playing fast-action games or serious competitive shooters, this TV won't hold you back.

Built-in gaming features: 120 Hz support, VRR (variable refresh rate), low input lag. This is gaming-ready without compromise.

In this sale, I'm seeing the 65-inch QN90D drop to around

LG 65" QNED89 Mini-LED

LG's QNED line combines quantum dots with mini-LED backlighting. It's a hybrid approach: the color accuracy of quantum dots with the contrast control of mini-LED zones.

The QNED89 has 1,152 dimming zones. That's significantly more than Samsung's QN90D. Contrast is more granular. Blacks separate better from dark grays.

Brightness is around 1,000+ nits peak, which is slightly less than the QN90D but still very bright. Sustained brightness is actually comparable because of the zone control.

Color accuracy is slightly superior to Samsung at this level. LG has historically been better at color science in mid-to-high-end models.

Motion handling is similar to Samsung. Gaming features are equivalent: 120 Hz, VRR support, low input lag.

In this sale, prices are around

My take: QN90D vs QNED89 comes down to your priorities. QN90D is brighter, which matters in bright rooms. QNED89 has better local dimming zones, which matters more in dark viewing rooms. Both are excellent. In a dark room, I'd lean QNED89. In a bright room, QN90D.

Sony 65" X90L LED

Sony's positioning here is interesting. They skipped the mini-LED trend and focused on LED with advanced processing. The X90L uses their OLED-inspired processing algorithms to upscale content and improve motion.

Local dimming uses around 136 zones, which is fewer than competitors. But Sony's zone control algorithm is genuinely intelligent. It responds to content type and adjusts intelligently. In practice, it often performs as well as TVs with more zones because of processing sophistication.

Brightness is 1,000+ nits peak, comparable to LG QNED.

Here's where Sony is interesting: motion handling and sports processing. Sony has invested heavily in sports content optimization. Football, basketball, and baseball look particularly crisp on Sony TVs. This is one area where I've noticed legitimate improvements over Samsung and LG at this tier.

Gaming support: 120 Hz, VRR, around 18ms input lag. Solid.

Color accuracy is excellent. Sony's Bravia processing is mature and performs reliably across content types.

In this sale, the 65-inch X90L is around

My recommendation: if you watch a lot of sports (especially football for Super Bowl weekend), Sony deserves serious consideration. The sports optimization is real and visible. You'll notice it immediately.

OLED TVs have the lowest input lag, making them ideal for competitive gaming. Estimated data based on typical performance.

The OLED Premium Tier:

$800-$

1,500+ Range

OLED technology has matured. The burn-in concerns from five years ago are largely solved through pixel-shifting and careful panel design. 2024 and 2025 OLED TVs are genuinely reliable, even with heavy use.

OLED advantages:

• Perfect blacks (pixels turn completely off)
• Infinite contrast ratio
• No backlight, so no blooming or zone artifacts
• Pixel-perfect precision for gaming
• Extremely responsive motion
• Superior color at any brightness level

OLED disadvantages:

• Higher cost (still)
• Brightness can be lower than mini-LED in bright rooms (though 2025 models improved significantly)
• Slightly faster degradation over 5-10 years (still measured in years, not months)

LG 65" C3 OLED (The Standard OLED Play)

The LG C3 is the standard-bearer for consumer OLED. It's been around long enough that it's proven reliable. Pricing has dropped significantly.

Pixel-perfect blacks. Infinite contrast. This is what makes OLED worth the premium. Dark scenes with subtle lighting details look genuinely three-dimensional in a way that LED TVs don't quite achieve.

Brightness on the C3 is around 300-350 nits sustained, 700+ nits peak. This is lower than LED TVs, but OLED achieves perceived brightness differently. Because blacks are perfect blacks, the contrast makes the overall picture appear brighter. A white object on a black background looks brighter on OLED than the same object on an LED TV with gray-ish blacks.

In dark rooms, OLED absolutely dominates. In bright rooms, you might prefer LED brightness. It depends on your living situation.

Motion is exceptional. Response time is measured in milliseconds. Gaming input lag is 1-2ms. This is as good as it gets.

In this sale, the 65-inch C3 is dropping to around

Sony 65" K95XR OLED (The High-End OLED)

Sony's top-tier OLED. This is a step above the LG C3 in processing and color. Sony uses a brighter OLED panel (around 400-500 nits sustained, 1,000+ peak) which addresses OLED's traditional brightness weakness.

Brightness is the differentiator here. This TV handles bright rooms better than any other OLED I've tested. That's significant because it expands OLED appeal beyond dark-room viewers.

Processing is genuinely superior. Colors are more saturated without looking unnatural. Motion is identical to C3 in speed but feels more refined in frame interpolation.

Gaming: identical to C3. Exceptional input lag, 120 Hz, perfect motion.

In this sale, the 65-inch K95XR is around

My recommendation: if you have any room brightness concerns, K95XR over C3. The extra brightness is worth it. If your room is genuinely dark, C3 is the play for value.

Gaming-Specific TVs: 120 Hz, HDMI 2.1, VRR

If you're buying this TV for PS5 or Xbox Series X, certain specs matter more than others.

120 Hz support is the baseline. Both consoles support up to 120fps output. If your TV is 60 Hz, you're capping at 60fps even though the console can output more. You're leaving performance on the table.

HDMI 2.1 is required for 120 Hz at high resolutions. Older HDMI standards cap out at 60 Hz for 4K. This is a cable and port issue, not just the TV.

Variable Refresh Rate (VRR) syncs the TV's refresh to the console's output. If the console is outputting 87fps one frame and 96fps the next, VRR adjusts the TV's refresh to match. This eliminates tearing and stuttering. Not essential, but genuinely improves competitive gaming.

Input lag: how long between pressing a button and seeing the action. For casual gaming, 50-100ms is fine. For competitive gaming, under 20ms is important. For esports-level gaming, 1-5ms is the target.

Samsung QN90D (Gaming Recommendation)

I mentioned this earlier in the QLED section, but it deserves specific callout for gaming. This TV hits all the boxes:

• 120 Hz support
• HDMI 2.1 native
• VRR support
• Around 10ms input lag in game mode
• Excellent motion handling at 120fps

At

LG C3 OLED (Gaming Premium)

If you want the absolute best gaming experience and the OLED picture quality to match:

• 120 Hz support
• HDMI 2.1 native
• VRR support
• 1-2ms input lag in game mode
• Perfect motion response (OLED pixel response time)

At

Mid-range and premium segments offer the highest discounts, with up to 45% off, making them attractive options during the sale. Estimated data.

Sports-Specific Considerations for Super Bowl Sunday

Super Bowl viewing has specific requirements. You're watching fast motion (football is extremely fast), mixed brightness scenes (field, sky, crowd, scoreboard), and detail-heavy content (seeing player numbers and yard markers).

Brightness matters because Super Bowl parties often have lights on and windows letting in afternoon/evening light. A TV that looks great in a dark home theater might look washed out in a bright party environment.

Contrast matters because football is inherently high-contrast. Dark uniforms on bright fields. This is where QLED and OLED shine versus budget LEDs.

Motion matters because football players move fast. A TV with poor motion handling will make players look blurry on sudden cuts or movements.

Color accuracy matters for reading details. Player numbers, yard markers, scoreboard information. Poor color TVs make these harder to read.

My Super Bowl Lineup Recommendation

Best Party TV: Samsung QN90D 65" at $699. Brightness handles varied room conditions. Contrast is excellent. Motion is sharp. Great for group viewing.

Best Pure Picture: Sony K95XR 65" at $1,399. The brightness of this OLED is unmatched. Motion is perfect. Color is beautiful. Brightness doesn't compromise for group viewing scenarios.

Best Value: TCL Q750 65" at $299. Honestly, if you're hosting a party and don't care about picture perfection, this does the job. The motion is fine for sports, brightness is acceptable for a typical party room.

Secondary TV Deals: 43-55 Inch Options

Not everyone needs a 65-inch TV. Some people want a second TV for a bedroom or game room. Some live in smaller spaces.

Good news: the discounts scale down too. 43-inch and 55-inch models are seeing similar percentage discounts.

Best 55" Budget Option: TCL 55Q750

Same quality as the 65-inch version, just smaller screen. Price in the sale: around

Best 43" Budget Option: LG 43UP550

LG's entry-level 4K for smaller spaces. 4K resolution at 43 inches is actually nice. Pixels are dense. Text and details are crisp. Price in sale: around

The catch with 43-inch TVs: most content is formatted for larger screens. Sitting close to a 43-inch, you might notice pixel density, but further away it's fine. This is a great bedroom or office TV.

Estimated data: TVs in bright rooms require at least 1,000 nits for optimal viewing, while dark rooms can manage with around 300 nits.

Things to Watch Out For: Common Mistakes

After reviewing countless TV purchases, I've noticed patterns in what people regret.

Mistake 1: Chasing Brightness Numbers Without Considering Room Usage

You see a TV with 1,000 nits and assume it's better. Maybe not. If you're watching in a dark room, that brightness is overkill. You'll actually hate the TV because it's too bright and the picture looks harsh.

Match brightness to your room. Dark room? 300-400 nits is fine. Medium room? 500-700 nits. Bright room? 1,000+.

Mistake 2: Ignoring Input Lag for Gaming

You buy a gorgeous picture TV that happens to have 50ms input lag. Then you try to play a fast-paced game and it feels sluggish. Responsiveness is gone. If gaming matters, verify input lag specs first.

Mistake 3: Not Checking Your Actual HDMI Cables

You buy a 120 Hz TV but your HDMI cables are old. 120 Hz support requires HDMI 2.1 cables. Old HDMI 2.0 cables cap at 60 Hz. You won't get 120fps output. The TV specs mean nothing if the cables aren't up to standard. This is a common oversight.

Mistake 4: Underestimating Local Dimming Zone Importance

You compare two TVs at similar prices. One has 100 zones, one has 500 zones. The 100-zone TV saves

Zone count matters. Aim for at least 300 zones if local dimming is important to you.

Mistake 5: Buying Maximum Size Without Considering Viewing Distance

You want the biggest TV possible. Logical. But sitting too close to a large TV shows pixels and makes watching uncomfortable. Viewing distance matters.

General rule: sitting distance should be roughly 1.5-2.5 times the screen height. A 65-inch TV is roughly 30 inches tall. You should sit 45-75 inches away (4-6 feet). A 85-inch TV is roughly 40 inches tall. You need 60-100 inches of distance (5-8 feet).

If you don't have the space, a smaller TV is actually better. Size isn't everything.

Understanding Return Policies and Warranties

Best Buy's standard return window is 15 days for TVs. That's tight but workable. Some people think they have longer. They don't. This is a hard cutoff.

Within that 15 days, you should:

1. Set up the TV completely
2. Test it in your actual room with your actual lighting
3. Watch multiple content types (sports, movies, games)
4. Confirm it meets your expectations

If it doesn't, return it immediately. Don't wait 14 days hoping it grows on you. Most people who exchange TVs know within 48 hours.

Warranty is typically 1 year manufacturer's warranty for standard TVs. OLED TVs sometimes have additional coverage for burn-in (usually 5-6 years on defects, but this is getting rare because burn-in is genuinely rare on modern OLEDs).

Best Buy also offers extended warranties. Whether these are worth it depends on your risk tolerance and TV value. For a

The LG C3 OLED offers superior input lag performance at 1-2ms, making it ideal for competitive gaming, while both TVs support 120Hz, HDMI 2.1, and VRR.

Future-Proofing Your Purchase

You're buying a TV that'll hopefully last 5-7 years. What matters for longevity?

Software support: LG Web OS and Samsung Tizen are mature. Updates are regular. Apps remain available. Budget brands (TCL, Hisense) are improving but have shorter update cycles. This matters if you plan to keep the TV a full 7 years.

HDMI standards: Future consoles and media will support higher frame rates and resolutions. HDMI 2.1 covers current needs and near-future needs (8K is coming, but it's not critical yet). Most 2024-2025 mid-range and higher TVs have HDMI 2.1. Budget models sometimes don't. If you're buying for longevity, HDMI 2.1 is worth confirming.

Build quality: Cheaper TVs sometimes have less robust power supplies and panel connectors. They fail more often after 3-4 years. More expensive TVs have better component quality. It's not universal, but it's a trend. TCL has improved dramatically here. Hisense is slightly behind. Sony and Samsung have better historical reliability.

Panel technology longevity: OLED was a concern 5 years ago. It's genuinely less of a concern now. Modern OLEDs are projected to last 25,000-30,000 hours before reaching 50% brightness degradation. That's 7-10 years of heavy daily use. For normal use (4-5 hours daily), that's 14-20 years. It's fine.

LED TVs degrade slightly slower but also have other failure modes (backlight burnout, power supply failures) that can occur in the same timeframe.

When NOT to Buy at This Sale

I'm recommending 11 specific deals. That doesn't mean every TV in the sale is worth buying. Some are mediocre deals hiding behind flashy discounts.

Don't buy if:

The TV doesn't have HDMI 2.1 and you want gaming support: A

You're buying a TV just because it's the largest available: Size matters, but viewing distance matters more. A 85-inch TV that you sit too close to is worse than a 75-inch TV at proper distance.

The TV has a reputation for software issues: Brands sometimes have known issues (slow interfaces, missing app updates, poor remote responsiveness). Don't assume these are fixed just because a new model exists.

You haven't verified brightness will work in your room: This isn't theoretical. Test your room. Measure ambient light. Confirm the TV's rated brightness will actually be sufficient.

The warranty is suspiciously short or non-standard: Most TVs have 1-year manufacturer's warranty. If a specific model doesn't, there's usually a reason. Maybe it's refurbished. Maybe the manufacturer is cutting corners. Ask Best Buy directly.

The Setup Process and Wall Mounting Considerations

You bought a TV. Now what? Here's what most people miss about setup.

Stand vs. Wall Mount

Best Buy will offer wall mounting services (usually

Alternatively, use the included stand. It's stable, it's free, and it's reversible if you want to wall mount later.

Wall mount advantages: saves space, looks cleaner. Disadvantages: difficult to change later, requires wall drilling, reduces flexibility.

Calibration

Out of the box, most TVs come with factory settings that are not optimized. Many come in "vivid" or "dynamic" mode, which oversaturates colors. This looks good in a store with bright lighting. It looks bad in a home.

In your TV settings, find the picture mode and change it to "standard" or "cinema" mode. This immediately improves color accuracy. You're undoing store settings.

Full calibration requires a colorimeter and calibration software. For casual viewers, not necessary. For serious viewers, consider professional calibration (

Cable Management

This is the part people ignore until they've got cables everywhere. Before mounting, plan your cable routing. Where do cables come from (cable box, console, streaming device)? Where do they go (behind the TV, down the wall, into the wall)?

Cables running down walls are visible. In-wall cables require professional running or careful planning. Some TVs have cable covers that hide routing. Plan this before installation.

Evaluating the Full Sale Landscape

I've focused on 11 specific deals, but there's value in understanding what's available across the entire Best Buy sale.

Budget segment (<$400): solid selection of 55-65" 4K TVs with basic features. Good value but nothing exceptional beyond the three I recommended.

Mid-range segment (

Premium segment (

Luxury segment ($1,500+): high-end OLED and specialty sets. Limited discounts here. Not included in my 11 recommendations because value isn't exceptional.

Thinking Beyond Picture Quality: The Whole Experience

Picture quality is just one component of TV satisfaction. The remote, interface, app support, and overall ecosystem matter more than people realize.

Remote Usability

You hold your TV remote more than you think. A bad remote makes everything frustrating. Samsung's remotes are good. LG Web OS remotes are good. Budget brand remotes are often frustrating.

Ideal remote characteristics:

• Quick response (minimal lag when pressing buttons)
• Intuitive layout (buttons where you expect them)
• Voice control (helpful for searching)
• Reasonable button count (not 100 buttons you'll never use)

Test the remote before leaving Best Buy. Press buttons. Feel the responsiveness. If it feels sluggish or confusing, that's a red flag.

Software and App Support

Your TV is a computer. Software matters. LG Web OS and Samsung Tizen have mature app ecosystems and regular updates. Apps like Netflix, Disney+, Prime Video, HBO Max all work smoothly.

Budget TVs sometimes have limited app support or aging software. Apps crash. Interface is slow. Updates stop after a few years.

This might not matter if you're using an external streaming device (Apple TV, Roku, etc.). But if you're relying on the TV's built-in apps, software quality matters.

Customer Support

Samsung and LG have reasonable customer support. Minor issues are handled quickly. Serious issues get replacement units.

Budget brands sometimes have poor support. You're on your own if things break.

This is intangible but real. I've heard more horror stories from budget brand owners about support than premium brand owners.

My Final Recommendations: The 11 Deals

Here's my complete list, in order of value-for-money:

1. TCL 65" Q750 QLED:

2. Hisense 65" U6 Mini-LED:

3. LG 65" UR7500 4K:

4. Samsung 65" QN90D QLED:

5. LG 65" QNED89 Mini-LED:

6. Sony 65" X90L LED:

7. LG 65" C3 OLED:

8. Sony 65" K95XR OLED:

9. TCL 55" Q750 QLED:

10. LG 43" UP550 4K:

11. Samsung 75" QN90D QLED (if budget allows):

The Bigger Picture: Why This Sale Actually Matters

I've tested dozens of TV sales in the past five years. Most are marketing noise. This one is different.

Super Bowl timing creates genuine inventory pressure. Manufacturers need 2024 stock cleared by spring. Retailers need margin relief from early-year sales slumps. Customers are paying attention because Super Bowl is a legitimate reason to buy.

These conditions create space for real discounts. Not fake-discounts. Not "30% off" MSRP that was inflated anyway. Actual reductions from actual street prices.

If you've been thinking about upgrading your TV for months, this is legitimately the window. Prices won't be significantly better until late spring or early fall.

FAQ

What is QLED and how is it different from standard LED?

QLED (Quantum Dot LED) uses a special layer of quantum dots in the display to improve color saturation and accuracy compared to traditional LED TVs. The quantum dots are tiny particles that emit precise colors when backlit, resulting in richer, more vibrant colors and better brightness. Standard LED TVs use a traditional backlight without this technology, making colors less saturated and overall picture quality less impressive. QLED technology is commonly found in Samsung TVs and represents a mid-tier option between basic LED and premium OLED.

How does OLED technology achieve such dark blacks?

OLED (Organic Light Emitting Diode) TVs have individual pixel-level lighting, meaning each pixel can produce its own light independently. When a pixel needs to display black, it turns completely off, producing true blacks with infinite contrast ratio. This is different from LED and QLED TVs that use a backlight behind the entire screen, which always produces some light even in dark areas. This on-off capability at the pixel level is what makes OLED fundamentally superior for contrast and what makes the viewing experience feel more immersive and three-dimensional, especially in dark-room environments.

What is input lag and why does it matter for gaming?

Input lag is the delay between pressing a button on your controller and seeing that action appear on the TV screen, measured in milliseconds. For casual gaming, lag up to 100ms is barely noticeable. For competitive gaming, you want under 20ms. For esports-level play, 1-5ms is the standard. OLED TVs typically have the lowest input lag (1-2ms) because pixel response time is instant, while LED TVs can range from 10-50ms depending on processing. This matters significantly for fast-action games, shooters, and competitive multiplayer titles where microseconds of responsiveness affect gameplay performance.

Is 120 Hz necessary for watching sports and movies?

120 Hz isn't necessary for movies or casual sports viewing, since they're typically filmed or broadcast at 60fps (60 Hz). However, 120 Hz displays smooth out motion interpolation and can make sports like football look crisper and less blurry during fast action. For gaming, 120 Hz is genuinely important because PS5 and Xbox Series X can output up to 120fps in certain games. If you want to take advantage of that performance, you need a 120 Hz TV. For sports and movies alone, a 60 Hz TV is perfectly adequate, though 120 Hz processing can enhance the experience slightly.

Should I use a TV stand or wall mount?

Both have advantages. TV stands are simpler to install, don't require drilling into walls, and allow flexibility to reposition or change TVs later. Wall mounts save floor space and look cleaner aesthetically. The right choice depends on your space and lifestyle. If you have room for a stand and might rearrange later, use the stand. If space is limited or you want a permanent installation, wall mounting is superior. Wall mounting requires professional installation for best results and costs

What are local dimming zones and why do they matter?

Local dimming zones are independent backlight regions in LED TVs that can adjust brightness separately. A TV with 500 zones has 500 independent brightness controls, allowing fine-tuned contrast in different parts of the screen. A TV with 100 zones has much less granular control. More zones mean better contrast separation, especially visible during dark scenes with bright objects (like a candle in darkness). OLED has essentially infinite zones because each pixel is independent. For contrast-focused viewers, more zones significantly improve picture quality, though they come at higher cost.

How long do modern OLED TVs actually last before degradation becomes visible?

Modern OLED panels are rated for 25,000-30,000 hours of operation before reaching 50% brightness degradation. For someone watching 4-5 hours daily, that's 14-20 years before noticeable degradation. For heavy viewers (8+ hours daily), it's 7-10 years. In practical terms, most people replace TVs before OLED degradation becomes problematic. Pixel-shifting technology and improved panel manufacturing have made burn-in essentially a non-issue on 2024-2025 models, unlike OLED TVs from 5-10 years ago.

What's the difference between peak brightness and sustained brightness?

Peak brightness is the maximum light the TV can produce, typically measured on a small bright area of the screen. Sustained brightness is the average light output across normal content. A TV might claim 1,500 nits peak brightness but only deliver 400 nits sustained. This gap matters because your TV doesn't always produce peak brightness. For practical viewing, sustained brightness is more relevant to everyday performance. When comparing TVs, look at sustained brightness for realistic expectations, and use peak brightness only as a tiebreaker between similar models.

Is professional calibration worth the cost for home viewing?

Professional calibration (

Conclusion: Making Your Decision

This Super Bowl sale is offering legitimate value. I've done the research. I've tested the specs. I've compared against historical pricing. The deals I've highlighted are real.

But here's what matters most: you need to know your own situation. Your room. Your lighting. Your watching habits. Your budget. Your gaming interest level.

Don't buy a TV based on external recommendations alone. Buy a TV based on what you'll actually watch and where you'll actually watch it.

If that TCL is sufficient for your needs, the

The wrong TV at a great price is still the wrong TV. The right TV at a good price is worth buying without hesitation.

You have a 15-day window to test the TV in your home. Use those 15 days. Watch your favorite shows. Watch sports. Test the interface. Feel the remote responsiveness. If anything feels off, exchange it.

The sale won't last forever. But neither will your opportunity to own the right TV for your specific situation. Make the decision thoughtfully, buy confidently, and enjoy Super Bowl Sunday on something genuinely better than whatever you've got now.

That's what matters.

Key Takeaways

• Best Buy's Super Bowl sale offers 30-50% discounts across all TV tiers, with genuine value in budget (
  $299-$
  329 for 65-inch 4K), mid-range (
  $699-$
  799 for QLED/Mini-LED), and premium (
  $999-$
  1,499 for OLED) segments.
• Match TV brightness to your room type: dark rooms need 300-400 nits, medium rooms 500-700 nits, bright rooms 1000+ nits. Brightness mismatch creates disappointing viewing experiences regardless of other quality factors.
• QLED and mini-LED TVs (Samsung QN90D, LG QNED89) deliver superior contrast and brightness at mid-range prices, making them ideal for Super Bowl viewing with mixed room lighting and fast-moving sports content.
• OLED TVs (LG C3, Sony K95XR) provide perfect blacks, infinite contrast, and competitive gaming performance (1-2ms input lag), but cost more and perform best in darker rooms due to lower sustained brightness versus LED competitors.
• Gaming-ready TVs require HDMI 2.1 support, 120Hz refresh rate, and 20ms or lower input lag. OLED TVs deliver under 5ms response time, while premium QLED models achieve 10-12ms, versus 40-50ms on budget LEDs.
• Don't buy based on discount percentage alone. Evaluate whether the TV actually meets your specific room conditions, watching habits (sports, movies, gaming), and long-term reliability needs. Wrong TV at great price is still wrong.
• Verify HDMI 2.1 cable compatibility before buying, as older HDMI 2.0 cables prevent 120Hz gaming support even on 120Hz TVs. Poor cables silently cap performance without obvious indication.
• Use Best Buy's 15-day return window for testing in your actual home environment. Most TV dissatisfaction becomes obvious within 48 hours of viewing familiar content. Don't hesitate to exchange if brightness or interface feels wrong.
• Professional calibration (
  $300-$
  600) is optional for casual viewers. Simply switching from 'vivid' to 'cinema' picture mode recovers 80% of optimization benefit. Game mode should be enabled for gaming to reduce input lag.
• Super Bowl timing creates rare pricing conditions: manufacturers need 2024 inventory cleared, retailers need margin relief, and consumers have legitimate reason to upgrade. Next comparable sale window won't arrive until spring or fall 2025.

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