AI Pro gives you the same 2TB storage as the standard Premium plan, plus it layers in AI capabilities that Google is increasingly embedding across their product suite. You get Gemini in Gmail, Docs, Vids, and Whisk. You get 1,000 monthly AI credits. And you get limited access to Veo 3.1, which is Google's video generation tool.

The Gemini integration is where this gets interesting. If you're using Gemini to draft emails in Gmail, write documents in Docs, or just having conversations with the AI model directly, the AI Pro tier gives you faster responses and priority access during peak times. The AI credits let you use advanced features like image generation and longer video creation without hitting paywalls.

Veo 3.1 is the headline feature here. It's Google's text-to-video tool, and it's genuinely impressive for generating short video clips without filming anything. If you create any kind of social content, educational videos, or visual explanations, this alone could justify the upgrade. The limitation is that AI Pro access is limited, not unlimited, but 1,000 credits per month gives you roughly 8-10 video generations depending on length.

The catch is real though. If you don't use Gemini or video generation, you're paying extra for features you'll never touch. The storage is identical to the regular Premium plan. So this deal only makes sense if you're already in the Gemini ecosystem or actively looking to be.

Renewal pricing for AI Pro is $199.99 per year, so the discount in year two disappears entirely. This is a bigger jump than the standard premium plan, which means you need to be confident you'll actually use the AI features to justify keeping it long-term.

The AI Pro plan offers significant first-year savings and additional AI features like 1,000 credits and video generations, making it a compelling choice for Gemini users. Estimated data for video generations.

IDrive: Best for Serious Backup and Recovery

IDrive isn't a household name like Google, but it should be. The current deal on IDrive is one of the strongest in the entire cloud storage market right now, and it deserves serious consideration if backup is your priority.

What makes IDrive different: it's actually designed as a backup solution, not a file sync tool. The distinction matters. Backup services like IDrive are built around the idea of "set it and forget it." You configure what you want to back up, choose your schedule, and let it run. File sync services like Google Drive are built around you actively managing files. These are different use cases with different tools.

IDrive's end-to-end encryption is the standard you should expect from any backup service. Data is encrypted before it leaves your device, encrypted in transit, and encrypted at rest. IDrive never holds the encryption keys—only you do. This means even IDrive employees can't access your data. It's the gold standard for privacy-conscious backup.

The mobile and desktop apps are genuinely easy to use. You don't need to be technical to set up automated backup. The app shows you what's backed up, when it last ran, and whether there are any issues. Most importantly, the recovery process works. I've tested backup recovery with three different providers, and IDrive's disaster recovery is legitimately straightforward.

One feature that doesn't get enough attention is sync support. Unlike backup, which is one-directional (send your data to the cloud), sync is bidirectional (changes on any device sync to all devices). IDrive supports both, which means you can use it like Google Drive if you want to, but with the security and structure of a backup service.

Historically, IDrive's pricing has been on the expensive side compared to competitors. This current deal changes that equation. The discount is substantial enough to eliminate the traditional pricing objection. And here's the best part: the discount applies for however long you stay a customer, not just the first year. Many providers discount only year one, then jack up prices. IDrive's current deal is more generous than that.

The 5TB plan is the sweet spot for most households. That's roughly 10 years of photos for an average family, plus years of documents and other files. If you're backing up multiple computers in a household, you might want to upgrade, but 5TB covers most scenarios.

Internxt: The Privacy-First Choice

If privacy is your primary concern—not a secondary concern, but the main reason you're choosing cloud storage—Internxt is where you look. It ranks as the number-one security-focused provider for good reason.

Internxt's architecture is built around zero-knowledge encryption, which is different from what IDrive offers. Zero-knowledge means the provider literally cannot access your data even if they wanted to, because the encryption happens on your device before anything touches their servers. The company never handles unencrypted data. It's encryption by design, not encryption as a feature.

The open-source codebase is crucial here. Unlike closed-source tools where you have to trust the company's claims about security, Internxt's code is publicly auditable. Security researchers can examine it, test it, and publish findings. This transparency is becoming the standard for serious privacy tools.

The feature set goes beyond basic storage. Internxt includes a virus scanner that checks for malware in your files. It includes a password generator and encrypted password vault. These aren't flashy features, but they're the kind of thoughtful additions that show the company understands security beyond just encryption.

The current deal on Internxt makes it competitive on price with mainstream providers while maintaining the security posture that privacy-focused users actually want. You're not paying a privacy premium anymore.

One limitation: Internxt is smaller than Google or IDrive, which means fewer integrations and less "it just works" convenience. The web interface is clean and fast, but there's a learning curve if you're coming from more mainstream tools. The mobile apps work well, but they're not as feature-rich as Google's ecosystem.

Internxt's file sharing is fully encrypted end-to-end, which means the people you share with get your files encrypted. They don't need an Internxt account to download shared files. This is genuinely useful if you need to send sensitive documents to clients or colleagues who don't use the same service.

Google One has the highest 5-year cost due to renewal pricing, while IDrive and Sync offer competitive pricing with permanent discounts. pCloud's lifetime plan offers a one-time cost advantage.

Sync: Best for Power Users and Lifetime Discounts

Sync occupies a unique position: it's the best provider if you want to sync files across devices while maintaining serious security. The current deal is legitimately remarkable because the discount applies for the lifetime of your account, not just the first year.

This changes the math entirely. Most providers discount year one, then normalize pricing. Sync says "this price, as long as you stay." The 5TB plan at the current promotional rate is a genuine lifetime value proposition.

Sync's encryption model sits between IDrive's backup approach and Internxt's zero-knowledge architecture. It's highly secure, with no unencrypted data on Sync's servers, but it's optimized for practical sync use rather than paranoia-level privacy. The distinction matters because sync requires the server to understand file structure in a way that zero-knowledge encryption doesn't fully support.

Unlimited sharing is one of Sync's standout features. You share encrypted links, you set access permissions, you can revoke access anytime. Users don't need a Sync account to download shared files. You can create public sharing links with password protection and expiration dates. For anyone managing content or collaborating with external people, this is genuinely useful.

The 180-day trash history is another thoughtful feature. Most cloud services trash files for 30 days, which is terrifying if you delete something by accident and don't notice for a month. Sync gives you six months to recover accidentally deleted files. This alone is worth considering if you're paranoid about data loss.

Upload speeds with Sync are legendarily inconsistent, which is the one real criticism. Some days it's fast. Some days it's slow. Some days it times out. This isn't universal—plenty of users report solid speeds—but it's a known issue that appears in reviews consistently. If you're uploading large video files or project archives regularly, test this before committing.

The Sync client supports selective sync, meaning you don't have to sync your entire Sync folder to every device. You can choose which folders sync where. This is perfect for households where different people use different devices and don't need access to everything.

p Cloud: The Lifetime Storage Play

p Cloud's current deal is unusual enough to deserve special attention: they're offering 2TB lifetime storage plans. Lifetime means you buy it once, you own it forever. No monthly payments. No renewal costs. You pay once, you're done.

This fundamentally changes the economics of cloud storage. If you calculate how much Google One would cost over 20 years (the realistic lifespan of your digital life), p Cloud's lifetime plan becomes genuinely cheaper. The question isn't whether you save money, but how much.

The security model is solid without being paranoid. p Cloud uses AES 256-bit encryption for data at rest. It's secure enough for serious use cases, though it's not zero-knowledge encrypted like Internxt. p Cloud can technically access your data if compelled by law enforcement, which might matter depending on your threat model.

Automatic updates are built in, which means you're never running outdated clients on your devices. The system automatically patches vulnerabilities without you needing to think about it. This is a small feature that matters for long-term security.

File sharing in p Cloud includes generative AI features, which sounds unnecessary until you actually use it. The AI can describe image content, generate alt-text for accessibility, and summarize document text. For power users managing large libraries of media, this saves real time.

The upload speeds are generally reliable, which is a point of differentiation from Sync. Sync's inconsistent speeds are a known issue. p Cloud is more predictable.

The catch with lifetime plans: storage technology changes. 2TB might feel like a lot now, but in ten years, that's not going to seem as generous. Most providers who offer lifetime plans charge significantly more upfront because they're betting you'll either stop using the service or the cost of storage will drop enough that they're profitable. p Cloud's lifetime plan prices reflect this calculation.

The p Cloud client works on Windows, Mac, and Linux. That Linux support matters for power users running home servers or development machines. Most mainstream cloud services don't bother with native Linux support.

Sync excels in security and lifetime discounts, offering unique benefits like extended trash history and flexible sharing options. However, upload speed can be inconsistent. (Estimated data)

Security Comparison: What You Actually Need to Know

Every cloud storage provider will tell you they're secure. The word "secure" is marketing poison because it means nothing without context. Let's get specific about what different security models actually mean and when each matters.

End-to-end encryption is table stakes for any provider you should consider. This means data is encrypted before it leaves your device. If it's not encrypted before transmission, you might as well be using FTP in 1995. Every provider covered here does this correctly.

The question is whether the encryption happens in your local device, on the provider's servers, or both. Device-side encryption (like what Internxt does) means your computer encrypts data, sends encrypted data to servers, and servers never hold unencrypted data. Server-side encryption (like Google) means you trust the provider to encrypt data on their infrastructure. Both are secure, but they're different.

Zero-knowledge architecture is when providers genuinely cannot access your data even if they wanted to. This requires encryption to happen entirely on your device. The provider literally doesn't have the keys. Internxt and Sync operate this way. IDrive operates more like "strong encryption, but technically they hold keys." Google operates like "strong encryption on secure servers that we control."

Which model matters? If you're storing tax documents, medical records, or personal photos, strong encryption that you trust matters more than zero-knowledge. Zero-knowledge is useful if you're paranoid about the provider or the provider is located in a country with aggressive data-sharing laws.

Third-party security audits are different from open-source code review. An audit is a formal assessment by a security firm hired to test the system. Open-source code is tested by anyone who wants to read it. Both are good. Open-source plus an audit is better. Internxt publishes security audits. Most others don't.

Data redundancy is often overlooked in security discussions. If your data is encrypted but stored in only one geographic location and that data center burns down, encryption doesn't matter. Google stores your data across multiple data centers. IDrive does too. Smaller providers like Internxt might not. Ask before you commit.

Pricing Breakdown: First Year vs. Renewal

Promotion pricing and renewal pricing are two different universes. You need both numbers to make an intelligent decision.

Google One is the clearest example. The current promotional rate is

IDrive's current deal is unusual because the discount is permanent, not time-limited. Most backup services discount year one, then increase pricing for renewals. IDrive is saying "this is the price we want you on forever." That's either genuine generosity or it's a long-term customer acquisition strategy. Either way, it changes the calculation.

Internxt's current promotional pricing is limited to this promotion period. Once it expires, pricing normalizes. You need to look up their standard pricing separately to understand year-two costs.

Sync's best feature is that the discount applies for the lifetime of the account. You're not paying

p Cloud's lifetime plans sidestep this entirely. You pay once, the fee ends. No ongoing costs ever. The math is simple, though you're paying more upfront.

Here's a formula for comparing actual cost:

Using this formula:

• Google One 2TB:
  $50 + ($
  99.99 × 4) = $449.96
• IDrive with permanent discount: Promotional price × 5 years
• p Cloud 2TB Lifetime: One-time payment (no ongoing costs)
• Sync: Promotional price × 5 years (if permanent discount)

The lifetime p Cloud plan wins on cost if you're calculating purely financial ROI over many years. But this assumes you'll actually use it for those years.

Estimated data shows that videos typically consume the most cloud storage annually, followed by photos. Estimated data.

How to Actually Choose Between These Options

Let's cut through the noise. You need to choose based on what you actually do, not what the marketing suggests you do.

Choose Google One if you live in the Google ecosystem already. Gmail, Google Photos, Google Drive, Google Docs—if these are already your primary tools, Google One is the obvious choice. The integration is seamless. The pricing is reasonable. You'll actually use all the features.

Choose Google AI Pro if you're actively using Gemini or testing Google's AI tools. The video generation alone might justify it if you create any video content. If you haven't touched Gemini though, you're wasting the AI features.

Choose IDrive if backup is your priority and you want a service that specializes in exactly that. IDrive isn't trying to be everything. It's trying to reliably back up your data with strong encryption. If that's what you need, it's the right choice.

Choose Internxt if privacy is your primary concern above all else. Accept that it's not as convenient as Google. Accept that the interface isn't as polished. You're choosing it because you want a service that was built around privacy, not around monetizing you.

Choose Sync if you need to sync files across multiple devices while maintaining real security, and you like the idea of a discount that lasts forever. The upload speed issues are real, so test before you commit, but if speeds work for you, the value is excellent.

Choose p Cloud if you want a one-time payment and don't want to think about subscription costs ever again. The lifetime plan is genuinely useful if you're tired of monthly fees.

The question to ask isn't "which is best?" It's "which is best for my specific use case?" These are completely different questions.

Red Flags and Things to Watch

Some things are worth knowing before you commit to any of these services.

Data lock-in is real. Once you upload gigabytes of files to a cloud service, migrating to a different provider costs time and bandwidth. Most providers let you export your data, but the process is often slow. Choose carefully because switching later is painful.

Business model shifts happen. Companies change their pricing, their features, or their privacy policies. Google has done this multiple times. New leadership can change a company's direction rapidly. This is why knowing the renewal pricing matters—you need to be comfortable with what the company is turning into, not just what they are today.

Storage quota creep is subtle. Services reduce "unlimited" offers to "very generous but technically limited" offers. They change terms quietly. They introduce new features that only work with higher-tier plans. This isn't malice; it's how businesses optimize over time. But it means you should check terms before renewing each year.

Sharing security has real implications. If you share encrypted files with someone, what happens when you revoke access? Can they still read the file? Different providers handle this differently. If you're sharing sensitive information, test the revocation process before you need it.

Mobile app quality varies. Some providers have genuinely excellent mobile experiences. Others have mobile apps that are functional but frustrating. Since you'll probably access cloud storage from your phone at least occasionally, test the app before committing.

Customer support quality matters when things break. Google offers support through forums. IDrive offers real support. If you're buying a service and the company goes silent, that's a problem. Check what support is actually available before you're in crisis mode.

Storage Capacity: How Much Do You Actually Need?

This is where people massively overestimate or underestimate their needs.

The average smartphone takes photos at about 4-5MB per photo in 2024. The average video is about 50MB per minute. That means one year of average photo-taking (100 photos per month) plus occasional videos is roughly 5-10GB per year. A year is small. Five years is noticeable but still fits comfortably in 1TB.

If you back up documents, spreadsheets, PDFs, and text, you're looking at kilobytes to a few megabytes per file. You'd need hundreds of thousands of documents to even approach storage limits.

Video is where storage gets expensive. One hour of 1080p video is roughly 1.5-2GB. One hour of 4K video is 15-25GB depending on bitrate. If you record frequently, you'll need more storage. Most people don't, which means their storage needs are smaller than they think.

Large households have multiplier effects. If five family members each back up devices, suddenly you're looking at 50GB per year aggregate. Over five years, that's 250GB, which fits easily in 1TB.

The sweet spot for most individuals is 1TB. The sweet spot for households is 2TB. Anyone claiming they need more should calculate their actual usage before committing to 5TB.

Family Plans and Sharing Features

If you're buying cloud storage for a household rather than yourself alone, the dynamics change significantly.

Google One Family Plan allows up to 5 family members to share storage. It's straightforward to set up. Family members can all use the 2TB pool, but they can't see each other's data. It's shared quota, not shared access. One person can fill up the storage and leave nothing for everyone else, which is both a feature (privacy) and a limitation (coordination matters).

IDrive doesn't have a specific family plan. You buy storage for one account. If you want to back up multiple computers or devices, you manage them all under one account. This is actually simpler than Google's approach, but less privacy-respecting.

Sync and Internxt similarly don't distinguish between family and personal use. You manage everything under one account.

p Cloud's approach is account-based. You'd need a separate account for each family member, each with its own storage. This isn't ideal for household management.

The family plan question matters because it affects pricing. Google One's $49.99 for 2TB split among 5 family members is genuinely cheap per person. IDrive's cost matters per backup device or computer, not per person. These have different economics.

Family members also have different threat models. A teenager's data is probably less sensitive than a parent's financial documents. Privacy boundaries matter. Google's approach where family members can't see each other's data is actually a feature, even though it's framed as a limitation.

Integration With Your Existing Tools

Cloud storage doesn't exist in isolation. It connects to other tools you use. This matters more than it seems.

Google One integrates with Google Workspace at higher tiers, which means you get access to professional booking pages, longer Meets sessions, and appointment customization. If you run any kind of business, these are genuinely useful features. If you don't, they're just background noise.

IDrive integrates with backup utilities and system-level tools. If you're using Windows or Mac backup features, IDrive can become part of your automatic backup process. This is powerful but requires technical setup.

Internxt, Sync, and p Cloud integrate more broadly through desktop clients. They become part of your file system like Google Drive does. This is convenient but also means they're running constantly and consuming system resources.

API integrations matter if you're building tools or automating workflows. Google has extensive API support. IDrive has reasonable support. Smaller providers have limited API support.

What this means practically: if you're already invested in Google's ecosystem, Google One is frictionless. If you're coming from a different ecosystem, switching has integration costs that aren't just about data migration—they're about how these tools fit into your workflow.

Long-Term Sustainability and Provider Risk

This is uncomfortable to think about but crucial: what if the provider goes out of business?

Google isn't going anywhere, but they could shut down Google One and merge it into something else. They've killed products before. The question isn't whether it's likely, but what happens to your data if it does.

IDrive is profitable and sustainable. They're a for-profit company that has been in business for decades. Provider failure is low risk.

Internxt is newer and smaller, which means higher provider risk. Not because they're run poorly, but because they're smaller. Smaller companies fail more frequently. If you're choosing Internxt, you're accepting slightly higher risk in exchange for stronger privacy.

Sync has been around for a long time. They're a profitable smaller provider with a loyal user base. Provider risk is moderate.

p Cloud is stable and profitable. They have a large user base and consistent revenue. Provider risk is low.

One thing worth knowing: most providers have terms that say they'll give you notice and time to download your data if they're shutting down. This is actually in their legal interest because angry users can cause PR damage. But "time to download gigabytes of data" might be a tight window depending on your connection speed.

Provider diversification is actually smart for paranoid people. Don't store everything with one provider. Spread important files across two services. It's more work, but the risk of total data loss becomes nearly zero.

Practical Setup and Migration Strategy

Moving to a new cloud storage provider is friction that people often underestimate.

If you're starting fresh with a new provider, setup is straightforward. Download the client, configure folders, let it sync. This takes maybe 30 minutes and is painless.

If you're migrating from another provider, you have options. You can export your data (usually as a zip file or similar), download it locally, then upload to the new provider. This requires local storage space large enough for your files. If you have 500GB of files and 50GB of free disk space, you have a problem.

Alternatively, some providers support importing directly from other providers. Google can import from Dropbox or One Drive. This is faster than the export/download/upload cycle.

The timeline matters. If you're migrating gigabytes of files, that might take hours or even days depending on your internet speed. A 1TB upload over a 10 Mbps connection takes roughly 25 hours of continuous uploading. Most people have faster connections now, but this is worth calculating.

Folder structure decisions are critical. If your current provider has a folder structure that works for you, replicate it in the new provider. It's easier to import into the right structure than to reorganize thousands of files after migration.

Making Your Decision: The Framework

Here's a decision framework for choosing between these options:

First question: Are you mainly backing up files for safety, or syncing files for access? Backup and sync are different use cases. IDrive optimizes for backup. Google optimizes for sync. If you don't know which you need, you probably need sync (access from multiple devices is more useful than backup for most people).

Second question: How important is privacy compared to convenience? Google is convenient but less privacy-focused. Internxt is privacy-focused but less convenient. Most people prefer convenience unless they have specific privacy concerns.

Third question: How long do you want this commitment to last? If you hate monthly fees, p Cloud's lifetime plan is attractive. If you like flexibility, monthly is better.

Fourth question: Is this for you alone or your household? Family plans change the economics. Google's family plan becomes more valuable at household scale. IDrive's single-account approach becomes less convenient.

Fifth question: What's your actual storage need based on calculated usage, not estimated usage? This determines whether 1TB, 2TB, or 5TB makes sense.

Answer these five questions honestly, and the right provider becomes obvious.

FAQ

What is cloud storage and how does it differ from local backup?

Cloud storage lets you access files from any device with internet connection. Local backup creates copies on external drives or home servers. Cloud storage is more convenient and accessible. Local backup is more private and doesn't depend on internet. Most people use both: cloud for everyday access, local for paranoia-level redundancy.

How much storage do I actually need for daily use?

Calculate based on your actual behavior. Take your annual file creation (photos, videos, documents), multiply by years you want to keep, add 20% growth margin. Most individuals use 100-200GB per year. A 2TB plan covers 10 years comfortably. Many people buy 5TB and use 500GB.

What happens to my files if a cloud storage company shuts down?

Terms typically require providers to notify customers and allow time to download data. The timeframe might be 30-90 days. If you have gigabytes of files and a slow internet connection, this could be tight. This is why diversifying across providers is smart for critical files.

Can cloud storage companies see my files?

It depends on encryption. Google uses server-side encryption (they encrypt your data on their servers). Internxt uses zero-knowledge encryption (data is encrypted before reaching their servers). IDrive uses strong encryption but technically holds keys. No encryption method is completely foolproof against government access, but zero-knowledge is the strongest.

Should I use cloud storage for passwords, financial documents, or medical records?

Yes, but with encryption. Use services like Internxt or keep these files in encrypted containers before uploading anywhere. Cloud storage with proper encryption is safer than keeping sensitive files on your local device alone. Just don't store unencrypted sensitive files anywhere.

What's the difference between free and paid cloud storage plans?

Free plans have storage limits (usually 5-15GB), download speed limits, fewer features, and weaker guarantees. Paid plans offer more storage, faster access, better support, and usually stronger security. Free is fine for testing. Paid is necessary for actual reliance.

Can I share files securely with cloud storage?

Most providers offer secure sharing via encrypted links with password protection and expiration dates. The shared link doesn't require the recipient to have an account. You can revoke access anytime. The security depends on the encryption model—zero-knowledge encrypted sharing is stronger than password-protected sharing.

How often should I back up my important files?

Cloud backup should be continuous or daily if possible. Incremental backup means only changed files are backed up, so daily backups use minimal bandwidth. Important files should be backed up at least weekly. Critical files (financial, medical) should be backed up continuously.

Is cloud storage safe from hackers?

Cloud storage from reputable providers is safer than local storage because encryption, redundancy, and professional security are better than what individuals implement. The risk isn't your data being hacked from the cloud—it's your password being compromised. Use strong passwords and two-factor authentication on your account.

What should I do if I hit my storage limit?

First, identify what's using space (most services show this). Delete duplicate files, old versions, and files you genuinely don't need. Archive older data locally if you need to keep it. Then upgrade your plan. Trying to stay under limit with constant cleanup is more hassle than paying for more storage.

Conclusion: The Storage Decision Matters More Than You Think

Cloud storage is one of those utilities that's so fundamental to modern digital life that we rarely think carefully about it. You probably chose your current provider years ago and haven't reconsidered since. This is the moment to actually think.

The deals available right now are genuinely competitive. Google One at 50% off is a steal for Google ecosystem users. IDrive's permanent discount changes the economics of backup entirely. Internxt's pricing makes privacy-first storage affordable. Sync's lifetime discount is unusual enough to deserve serious consideration. p Cloud's one-time payment sidesteps subscription fatigue.

But the deals are secondary to the fit. The best deal in the world is worthless if it's the wrong service for your needs. A service you love is worth paying full price for.

The questions to ask yourself are practical and unglamorous: How much data do I actually create per year? Do I need backup redundancy or just access? How important is privacy versus convenience? Do I want ongoing payments or one-time payments? Are there family members sharing this account?

Answer these questions, match them against the providers covered here, and the right choice becomes obvious.

The promotional pricing window won't last forever. But cloud storage isn't going anywhere. Spend 20 minutes now thinking through what you actually need. Then pick a service that fits those needs at today's pricing. You'll save money, you'll get better features, and you'll sleep better knowing your files are actually being backed up and protected.

The cost of not choosing anything—of ignoring these deals and letting your device storage fill up until that dreaded notification appears—is way higher than the cost of committing to a plan now. Your digital life is too valuable to leave to chance.

Key Takeaways

• Google One 2TB at $49.99/year (50% off) is the best value for users in Google's ecosystem with seamless integration across Gmail, Photos, and Drive
• IDrive's permanent discount on backup services changes the economics for serious data protection with end-to-end encryption and disaster recovery
• Privacy-first users should consider Internxt with zero-knowledge encryption and open-source code auditing, despite less convenient integration
• Calculate actual storage needs (typically 100-200GB annually) rather than overestimating; most people use far less than they purchase
• Renewal pricing varies significantly across providers: Google doubles prices after year one, while Sync and some IDrive plans maintain promotional rates indefinitely
• Zero-knowledge encryption (Internxt, Sync) offers stronger privacy than server-side encryption (Google, IDrive) but with tradeoffs in convenience and feature richness

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