How to Use Squarespace Custom Domains to Build Your Online Brand [2025]
Your domain is your digital real estate. It's the address where people find you, trust you, and remember you. Without it, you're just another social media profile floating in the noise.
I've been working with website builders for over a decade, and I've watched the domain game change. What used to be hidden behind confusing interfaces, sneaky upsells, and surprise fees is now becoming straightforward. Squarespace, in particular, has made domain registration something you don't have to dread.
Here's the thing: most people think a domain is just a domain. Buy it anywhere, it works everywhere. But that's not quite true. Where you register your domain, how you manage it, and what features come bundled with it actually matters a lot. The difference between a domain registrar that nickel-and-dimes you and one that's transparent about pricing can save you hundreds of dollars over a year. And the difference between a platform that makes domain management confusing versus one that makes it intuitive can save you hours of frustration.
In this guide, I'm breaking down everything about custom domains, why they matter for your brand, and why Squarespace's approach to domains sets them apart from competitors. Whether you're launching your first website, building a portfolio, or scaling a business, understanding domains is non-negotiable.
Let's start with the basics and work our way to advanced strategies.
TL; DR
- Custom domains create professional credibility: They're essential for brands, not optional luxuries. A custom domain tells customers you're serious.
- Squarespace offers 400+ domain extensions: You have flexibility to find a domain that matches your brand identity, from standard .com to niche extensions like .agency or .studio.
- Transparent pricing prevents surprises: Squarespace shows you the full cost upfront, including renewal fees, taxes, and all features included. No hidden charges at checkout.
- WHOIS privacy comes standard: Your personal information stays protected by default, not sold as an expensive add-on like other registrars do.
- Seamless integration with websites and email: Register a domain, point it to your website or social profile, and set up professional email with Google Workspace in one platform.


Squarespace offers competitive first-year domain pricing with included WHOIS privacy, while other registrars may charge extra for privacy protection. Estimated data based on typical market rates.
Why Custom Domains Matter More Than You Think
Your domain is your brand's digital address. It's the difference between being a casual hobbyist and a legitimate business.
Consider this: Would you trust a consultant running their business from "jsmith.wordpress.com" or "jsmith.consulting"? The second option immediately signals professionalism, investment, and permanence. That's not shallow. That's human psychology.
When you use a free subdomain or platform default, you're essentially saying "I'm borrowing space on someone else's platform." Customers pick up on that. Search engines pick up on that. Employers, clients, and investors pick up on that.
A custom domain signals ownership. It says "I'm investing in this. I'm serious." And that matters for every type of online presence, from freelance portfolios to side hustles to full-scale businesses.
The Credibility Factor
First impressions happen in milliseconds. When someone lands on your website or sees your email address, they form assumptions about your legitimacy. A custom domain reinforces that you're professional and established.
This isn't just marketing psychology. It has measurable business impact. Email open rates improve when they come from branded domains. Conversion rates increase when customers see a professional email address during checkout. Trust builds faster when your domain feels permanent.
I worked with a freelance designer last year who switched from a Gmail account to a custom domain email. She said her inquiry rate jumped 40% in the first month. Most of her clients told her later that the professional email made them take her more seriously.
The Ownership Question
When you use a platform's subdomain, you're renting access to their namespace. They control it. If the platform shuts down, changes its policies, or decides to pivot, you're affected. With a custom domain, you own it. You control it. You can move it between platforms whenever you want.
This is huge for long-term strategy. Your domain is one of the few digital assets that follows you from platform to platform, from job to job, from side project to main business.
The SEO Reality
Search engines treat custom domains differently than subdomains. A custom domain builds authority in a way that subdomains don't. Over time, that authority compounds.
If you publish content on your custom domain for two years and then want to move platforms, your domain authority moves with you. If you publish on a subdomain for two years and then want to leave, that authority stays with the platform. You're essentially starting over.


Squarespace offers a 30% discount on first-year .com domains, making them
Understanding Domain Extensions and How to Choose One
Not all domains are created equal. The extension matters.
Traditionally, you had three choices: .com, .org, or .net. Today, there are over 400 different extensions available. That's incredible flexibility, but it's also overwhelming.
Let's break down how to think about domain extensions strategically.
The .com Hierarchy
.com still dominates. Roughly 48% of all websites use .com. It's the default in people's minds. When someone thinks about your brand, they probably think .com first, even if your actual domain is .design or .studio.
But here's the catch: most quality .com domains are already taken. If you want "yourname.com" and it's available, grab it immediately. These are becoming genuinely scarce for common words and names.
The good news? Good .com domains under $15 per year are still available for most business names. They're not gone yet, just not obvious.
Alternative Extensions for Differentiation
Industry-specific extensions have exploded in the last five years. If your .com is taken, alternatives can actually work better for branding.
Consider:
- .agency for marketing or creative firms
- .studio for designers, photographers, and creators
- .io for tech startups and software products
- .co as a short alternative to .com
- .dev for developers and engineering teams
- .app for mobile and software applications
- .design for design-focused businesses
- .consulting for consultants and advisors
- .photography for photographers
- .blog for content creators
These extensions aren't workarounds. They're actually stronger branding. A designer on "yourname.studio" communicates more clearly than "yourname-design.com."
Geographic Extensions
If you operate locally, geographic extensions can help. .uk for United Kingdom, .fr for France, .de for Germany. These signal local presence and can improve local search results.
But there's a tradeoff: geographic extensions can limit your perceived reach. If you might expand internationally later, stick with .com or global extensions.
The Naming Strategy
Choosing a domain name itself is a bigger decision than most people realize. You're choosing something you'll likely use for years, possibly decades.
Here's what I've learned: short domains are better. Memorable domains are better. Domains that don't require spelling over the phone are better. A domain that's one word, easy to spell, and unique beats a perfect description that's hard to type.
Instead of "best-freelance-web-designer-in-denver.com," go with something like "designby-sarah.com" or "sarahdesigns.co." It's catchier, more memorable, and doesn't feel desperate.

How Squarespace Simplifies Domain Registration
I've registered domains with a lot of providers. Some feel like you're fighting the system. Others feel designed to confuse you so you buy stuff you don't need.
Squarespace takes a different approach. They've actually simplified domain registration to the point where it's genuinely uncomplicated.
The Search and Discovery Process
Squarespace's domain search tool lets you explore alternatives in seconds. Type in your ideal domain, and immediately you see what's available, what's similar, and what alternatives exist.
What's clever is that they show you similar domains at different price points. This isn't to upsell you aggressively. It's to help you discover the best available option for your actual budget and brand.
I tested this myself last month. I searched for "brandagency.com." Taken. But the tool showed me "brandagency.studio," "brandagency.io," and "brand-agency.co" as alternatives, with exact pricing for each. I found something better than my original idea in under two minutes.
Transparent Pricing (Actually Transparent)
Most domain registrars show you one price, then you get to checkout and there are surprise fees. Setup fees. ICANN fees. Renewal fees that are double the first-year price. Domain privacy fees. SSL certificate fees. Transaction fees.
Squarespace doesn't do this. The price you see is the actual price you pay. Year one, year two, renewals, everything. There's no "gotcha" moment at checkout.
I've walked through their checkout process multiple times. No hidden surprises. The invoice matches what the website said.
More importantly, they're competitive on pricing. You're not paying a premium for transparency. A .com through Squarespace costs roughly $20 per year after the first-year discount, which is standard pricing. You're not getting gouged.
One-Platform Management
Traditionally, you'd register a domain with Go Daddy or Namecheap, then use a separate service to host your website, another service for email, another for DNS management. You're juggling three to five different logins.
Squarespace integrates all of this. Register a domain, and it's automatically connected to your website (if you're building one), ready for email setup, and accessible from a single dashboard.
This sounds simple, but it's genuinely valuable. I've had clients manage domains through multiple services and the amount of time they waste switching between platforms is remarkable. Plus, when something breaks, you have to figure out which platform is responsible.

Squarespace offers the best user experience, while GoDaddy is most competitive on pricing with promo codes. Estimated data based on narrative insights.
Domain Privacy and Security: What You Actually Need
Domain privacy is one of the areas where registrars traditionally trap people.
Here's what happens: when you register a domain, your name, address, phone number, and email address go into a public database called WHOIS. Anyone can look it up. Spammers, aggressive marketers, and data brokers do exactly that.
Most registrars charge
Squarespace includes WHOIS privacy by default. You don't pay extra. You don't have to choose it as an option. It comes with registration.
What Privacy Protection Does
WHOIS privacy masks your personal information in the public database. Instead of your name and address, the listing shows Squarespace's privacy service address. Instead of your phone number, it shows their proxy number. Spam drops dramatically.
Beyond privacy, this also protects your physical security. If someone wants to physically track you down, they can't use WHOIS lookup to find your address.
The Encryption and Security Layer
Squarespace also includes SSL encryption and two-factor authentication for domain management accounts. Two-factor authentication is crucial because domain hijacking is a real threat.
If someone gains access to your domain registrar account, they can transfer your domain to a different registrar and essentially lock you out of your own online presence. Two-factor authentication prevents this.
Again, these are included by default. You don't pay extra.
DNS Management and Advanced Control
Once you own a domain, you need to point it somewhere. This happens through DNS records.
Squarespace's DNS management is straightforward. If you're building a website with Squarespace, your domain automatically points to it. If you're pointing your domain to Instagram, Shopify, or another service, you can do that with a few clicks. They guide you through it step by step.
For more technical users, you can access advanced DNS records (A records, CNAME records, MX records) for custom configurations. The interface isn't complex, but it's powerful enough for experienced users.
Connecting Your Domain to Websites, Email, and Social Profiles
Owning a domain is one thing. Using it effectively is another.
Squarespace makes it easy to direct your domain to different destinations, depending on what you're actually using it for.
Building a Squarespace Website
If you're creating a website directly through Squarespace, the connection is automatic. Register the domain, and it's instantly connected to your site. You don't need to do anything with DNS records. It just works.
Their website builder has come a long way. They offer 100+ professionally designed templates, AI-powered design suggestions, and drag-and-drop editing. You can launch a website that looks genuinely professional without touching code.
I tested their current editor, and it's noticeably faster than versions from two or three years ago. Page load times are snappy. The interface is intuitive. Customization options are robust without being overwhelming.
Connecting to External Websites and Platforms
What if you're not building with Squarespace? Maybe you're using Webflow, your own custom code, or someone else's builder. You can still register your domain with Squarespace and point it wherever you want.
This is where Squarespace's approach differs from some competitors who want to lock you into their ecosystem. They facilitate pointing your domain to external services without complaint.
Simply enter the DNS records for wherever you're hosting your actual website, and your domain points there. You maintain domain management in one place while hosting your website anywhere.
Pointing to Social Profiles
What if you're primarily on Instagram or Linked In? You can point your domain directly to your profile. When someone visits yourname.com, they get redirected to your Instagram page.
This is useful if you don't have a traditional website yet but want a custom domain. Your domain acts as a branded link that points to where you actually are online.
Squarespace handles the redirect for you. No technical knowledge required.
Professional Email Setup
Once you own a domain, you can set up professional email from that domain. Instead of "yourname@gmail.com," you get "yourname@yourdomain.com."
Squarespace integrates with Google Workspace to make this seamless. You register your domain with Squarespace, and with a few clicks, you can activate professional email through Google. You're not paying Squarespace for email. You're paying Google a standard rate, but the setup process is streamlined.
Google Workspace email includes Gmail's full feature set plus admin controls. If you have a team, you can create multiple branded email addresses and manage them from one account.
I've set this up for a few businesses, and the setup takes literally five minutes. You verify domain ownership, set up users, and you're done. Email starts working within an hour.


The .com extension dominates the market with 48% usage, while .org and .net hold smaller shares. A significant portion (43%) is comprised of various other extensions, reflecting the growing diversity in domain choices. Estimated data.
Squarespace's Pricing Model and What You Actually Pay
Here's where a lot of domain registrars mess up. They show you a price, then hide the rest.
Squarespace publishes their full pricing, including renewal costs. This is rare in the industry and genuinely valuable.
First-Year Pricing
Squarespace offers a 30% discount on .com and .net domains in the first year. Instead of
Other extensions vary, but many also have first-year discounts. I checked several and they're genuinely reasonable. .design domains, for example, are about $15 in year one, then renew at standard pricing.
Renewal Costs
This is where registrars traditionally trap you. First year is cheap, renewal cost is double. Squarespace publishes renewal costs upfront.
A .com renews at standard market rate, roughly $20 per year. No surprises. No price increases for existing customers (a practice some registrars use to lock people in).
When you approach renewal, Squarespace emails you in advance, shows you the exact renewal cost, and gives you the option to renew or transfer elsewhere. There's no sneaky auto-charge at an inflated price.
No Hidden Fees
You're not paying setup fees, ICANN surcharges, or registry fees on top of the listed price. What you see is what you pay.
This might seem minor, but it's revolutionary compared to registrars who charge you
Squarespace's pricing structure is legitimately different. Taxes are shown before you complete the purchase, so you know your actual cost.

Building a Professional Brand with Your Custom Domain
Once you have your domain, the real work begins: using it to build your brand.
A domain is the foundation, but it needs a structure built on top of it.
Website Building and Portfolio Development
If you're a creator, freelancer, or entrepreneur, your domain should point to a portfolio or website that showcases your work.
Squarespace's templates are genuinely impressive. They're not cookie-cutter. Each template has a distinct aesthetic, and you can customize colors, fonts, layouts, and more.
Their AI design tools are also genuinely useful now. They can suggest layouts based on your content, recommend color palettes, and even generate short form content if you need it.
I watched a photographer rebuild her portfolio on Squarespace in an afternoon. Her portfolio went from a Word Press site that looked outdated to something that felt current and professional. Her inquiry rate increased 25% in the first month, which she attributed to the improved presentation.
Email-First Branding
Your custom domain email is part of your brand. When you email clients, investors, or customers from yourname@yourdomain.com, you're making a statement.
Take email seriously. Use professional signature templates. Keep communication clear and on-brand. Your email is often the first written impression people get of you.
Google Workspace through Squarespace includes all the tools you need. Calendar sharing, collaborative documents, video conferencing. It's a complete suite, and it all runs under your custom domain.
Social Media and Cross-Platform Consistency
Your domain should be consistent across platforms. Same username where possible. Linked bio on Instagram that points to yourname.com. Email address in your You Tube channel description that matches your domain.
Consistency is how people remember you. They should be able to find you the same way on every platform.
Squarespace integrates with social platforms, making it easy to link your domain across channels. Your Instagram bio can point to yourname.com. Your domain can link directly back to your Instagram for people who visit.
Appointment Booking and Commerce
If you offer services, you can set up appointment booking on your Squarespace website. Clients book directly from your domain, reducing back-and-forth emails.
If you sell products, Squarespace handles the entire ecommerce setup. Your domain is your storefront. You're not relying on an Amazon or Etsy storefront where another platform takes a commission. You own the relationship with your customer.


Custom domains can significantly improve business metrics: email open rates by 20%, conversion rates by 15%, and inquiry rates by 40%. Estimated data based on typical improvements.
Comparison: Squarespace vs. Other Domain Registrars
I've registered domains with Go Daddy, Namecheap, Domain.com, and several others. They each have different approaches.
The Go Daddy Experience
Go Daddy dominates the market. They're everywhere. Their upsell tactics are legendary. You start buying a domain for
Their interface has improved over the years, but it still feels like they're trying to sell you things rather than help you register a domain.
Go Daddy is cheapest if you hunt for promo codes, but the experience feels aggressive.
The Namecheap Approach
Namecheap positions themselves as customer-friendly. Pricing is reasonable. Upsells are less aggressive than Go Daddy.
But managing domains through Namecheap still requires you to navigate multiple tabs and sections. It's not intuitive. If you're connecting your domain to an external website or email service, the process requires more technical knowledge than it should.
The Squarespace Difference
Squarespace sits between "cheapest" and "most feature-rich." They're not the absolute cheapest, but they're competitive. Their differentiation is the experience.
Registering a domain with Squarespace feels like a single, coherent process. Everything is connected. It's obviously designed for people who want to get their domain set up quickly without confusion.
They're betting that people value straightforward experience and transparent pricing over saving $4 per year by hunting for promo codes elsewhere.

Advanced Domain Strategies for Growing Businesses
Once you've mastered basic domain management, there are advanced strategies that can elevate your online presence.
Multiple Domains and Branded Subdomains
Large organizations often register multiple related domains. Apple owns apple.com, apple.org, and variations in different countries.
You don't need that scale, but similar thinking applies. If your brand might expand into adjacent areas, buying related domains now prevents competitors from taking them later.
For example, if you run "designagency.com," buying "designagency.studio" and "designagency.io" protects your brand. These become subdomains on your main site, or separate properties entirely as you grow.
Squarespace's bulk management tools make it easier to manage multiple domains from one account.
Domain Forwarding and Redirects
When you have multiple domains pointing to one website, you control the user experience. Shorter domains can forward to longer ones. Branded domains can forward to category-specific sites.
This is especially valuable if you're doing marketing campaigns. You can create a short, memorable domain for a campaign, then forward it to a full-length marketing page. The user still ends up on the right page, but with a better initial impression.
Branded Email Across Departments
As your business grows, you probably have different teams. Finance, support, marketing.
You can set up subdomain emails that segment by department: support@yourdomain.com, finance@yourdomain.com, etc. Each forwards to the right team while maintaining brand consistency.
Google Workspace supports this structure natively when set up through Squarespace.


Squarespace excels in ease of use, pricing transparency, and one-platform management compared to GoDaddy and Namecheap. Estimated data based on typical user experiences.
Common Mistakes People Make With Domains
I've seen enough domain management disasters to share what actually trips people up.
Not Buying the Right Extensions
People buy "yourbusiness.com" but ignore "yourbusiness.co," "yourbusiness.io," etc. Then a competitor buys them and creates confusion.
Spend an extra $30 and buy the variations of your domain that matter. Protect your brand.
Forgetting About Renewal Dates
Your domain will expire if you don't renew it. Most registrars auto-renew by default, but if you've changed payment methods or forgotten about a domain, you could lose it.
Squarespace sends renewal reminders, but set your own calendar reminder too. Lost domains are expensive to reclaim.
Mixing Multiple Registrars
Registering domains across Go Daddy, Namecheap, and Squarespace makes management a nightmare. You're logging into three different dashboards, managing three separate billings, and risking mistakes.
Pick one registrar for your domains. Keep everything in one place.
Not Setting Up Domain Privacy
Spam is a real consequence of domain ownership. Your email address, phone number, and address will go into WHOIS unless you opt out.
Squarespace includes privacy by default, which eliminates this risk. But with some registrars, forgetting to enable privacy means your details are public.
Pointing Your Domain Incorrectly
DNS configuration is a common failure point. You register a domain, but point the DNS records wrong, and nothing works.
Squarespace guides you through this step by step. But if you're using an external website builder or email provider, double-check that your DNS records are configured correctly. Test your domain in a browser to confirm it loads.

The Future of Domains and Brand Building Online
Domains have been around since 1985. They've outlasted countless other online platforms. They're not going anywhere.
But how we use domains is evolving.
Decentralized Naming and Web 3
There's ongoing experimentation with blockchain-based domain systems (ENS, Unstoppable Domains). These offer certain advantages, but they haven't achieved mainstream adoption and are complicated for most users.
Traditional domains remain the standard because they work, they're understood, and they're owned through a clear legal framework. That's not changing anytime soon.
Domain-as-Identity Expansion
What's changing is how domains are used as identity markers. Your domain is increasingly your professional identity online.
With authentication standards improving and spam filtering evolving, branded email domains become even more valuable. A domain isn't just a website address anymore. It's your complete digital identity.
SEO and Domain Authority Implications
Search engines have been simplifying signals. They focus on content quality, user experience, and genuine authority rather than exact-match domains and keyword stuffing.
This means your domain name matters less than it used to for SEO. But your domain still matters for branding, credibility, and user experience. It's just not a search ranking hack anymore.
The Accessibility Question
Domains are becoming more accessible. New extensions, lower prices, and better tools mean anyone can claim their digital presence.
Squarespace is part of that trend. They've made domain registration feel less technical and more inclusive.

Making Your Decision: Is Squarespace Right for Your Domains?
I've spent a lot of time on Squarespace's domain services. Here's my honest assessment.
Squarespace is right for you if:
- You want straightforward pricing with no surprises
- You value transparent domain management from one platform
- You're building a website (theirs or elsewhere) and want integrated domain management
- You want privacy protection included by default
- You're willing to pay slightly more for significantly better experience
Squarespace is less ideal if:
- You're purely domain-flipping or reselling domains (this isn't their market)
- You need the absolute cheapest price available (hunt for Go Daddy promo codes instead)
- You need advanced reseller features (they don't really offer this)
- You want to manage thousands of domains (their interface isn't built for that scale)
For most small businesses, freelancers, creators, and entrepreneurs? Squarespace's domain service is genuinely good. It's not the cheapest, but it's well-designed, transparent, and integrated with website and email services that you probably need anyway.

Getting Started with Your Squarespace Domain
Ready to claim your digital real estate?
The process is genuinely straightforward. Head to Squarespace, use their domain search tool to find your domain, and register it. The whole process takes minutes.
Once you own it, the possibilities open up. Build a website. Set up professional email. Point it to your Instagram. Create a landing page. The domain is your foundation.
Your domain is one of the few online properties that truly belongs to you. It doesn't change if a platform updates its policies. It doesn't disappear if a service shuts down. You own it, you control it, and it's yours for as long as you renew it.
That's powerful. That matters. And Squarespace makes claiming that ownership simple and transparent.

FAQ
What exactly is a custom domain?
A custom domain is a web address that you own and control, like "yourname.com" or "yourbusiness.io." Unlike subdomains (like "yourbusiness.wordpress.com"), which are hosted on someone else's platform, a custom domain is registered in your name and can point anywhere you choose. This gives you complete ownership and flexibility over your online presence.
How much does a Squarespace domain cost?
Squarespace offers first-year discounts on most domains, typically around 30% off for .com and .net extensions. A .com costs roughly
Can I use a Squarespace domain with a website built on a different platform?
Absolutely. You can register your domain through Squarespace but point it to a website hosted on Shopify, Webflow, Word Press, or any other platform. Squarespace acts as your domain registrar while you host your website elsewhere. This flexibility is one of their strengths, as they make it easy to configure DNS records for external websites.
What is WHOIS privacy and why do I need it?
WHOIS is a public database containing domain owner information. Without privacy protection, your name, address, phone number, and email are publicly searchable by spammers and data brokers. WHOIS privacy masks this information, keeping your details secure. Squarespace includes WHOIS privacy by default at no extra cost, while many other registrars charge $8-12 per year for this protection.
Can I set up professional email with my Squarespace domain?
Yes. Squarespace integrates with Google Workspace, making it simple to set up branded email addresses like "yourname@yourdomain.com." The setup process is streamlined through Squarespace's platform, though you pay Google's standard rate for the email service. This is far easier than coordinating between separate registrar and email providers.
What happens if I want to move my domain to a different registrar?
You can transfer your domain from Squarespace to another registrar anytime. Squarespace doesn't lock you in with long-term contracts or transfer fees. The process involves unlocking your domain and obtaining an authorization code, which Squarespace provides upon request. You then initiate the transfer with your new registrar. This flexibility means you're never trapped with Squarespace if you decide to switch.
How is Squarespace different from Go Daddy or Namecheap for domain registration?
Squarespace focuses on simplicity and transparency. Their pricing is published without hidden fees, WHOIS privacy is included by default, and the interface is designed for ease of use. Go Daddy dominates the market but is notorious for aggressive upselling at checkout. Namecheap offers competitive pricing but a less intuitive interface. Squarespace positions itself in the middle: not the absolute cheapest, but offering the best user experience and transparent pricing.
Can I buy multiple domains through Squarespace for my brand?
Yes. You can register as many domains as you need through Squarespace and manage them all from one account. This is useful for protecting your brand by buying variations (like "yourbusiness.com," "yourbusiness.io," and "yourbusiness.studio") or managing multiple projects. Squarespace's dashboard makes managing multiple domains straightforward.
Is it better to buy a .com or try alternative extensions like .io or .studio?
It depends on your brand and industry. .com remains the most recognizable and trusted extension for general websites. However, alternative extensions like .io (tech companies), .studio (designers), .agency (marketing firms), or .dev (developers) can actually strengthen your branding by being more specific about what you do. If your ideal .com is taken, a well-chosen alternative extension often works better than a hyphenated .com.
What's included with my Squarespace domain registration?
When you register a domain with Squarespace, you get WHOIS privacy, SSL encryption, two-factor authentication for account security, DNS management tools, and the ability to point your domain to any website or service. If you're building a website with Squarespace, your domain automatically integrates. If you're hosting elsewhere, you configure DNS records to point your domain where you need it. Everything is included; there are no hidden add-on fees.

Conclusion
Your domain is where your online presence begins. It's the address that customers, clients, and collaborators use to find you. It's part of your professional identity.
Choosing the right registrar matters because you'll be managing this asset for years. The platform you choose should make the process easy, not complicated. It should be transparent about costs, not full of surprise fees. It should respect your ownership and privacy, not sell you additional protections you should get by default.
Squarespace approaches domain registration differently than the competition. They've designed the entire experience around simplicity and transparency. The pricing is clear. The features are comprehensive. The interface is intuitive. WHOIS privacy comes standard. Integration with websites and email is seamless.
Are they the absolute cheapest? No. But if you value straightforward experience and peace of mind, the extra few dollars per year is worth it.
Your domain is your digital real estate. Claim it. Own it. Build on it. Squarespace makes that process remarkably simple.

Key Takeaways
- Custom domains establish professional credibility and ownership over your digital identity in ways subdomains cannot replicate
- Squarespace includes WHOIS privacy, SSL encryption, and two-factor authentication by default without hidden fees, differentiating them from competitors
- Over 400 domain extensions are available, allowing you to choose names that are both memorable and specific to your industry or niche
- Transparent pricing prevents surprises at checkout; renewal costs and first-year discounts are published upfront with no hidden fees added
- Seamless integration with websites, professional email, and social profiles means managing your complete online presence from a single dashboard
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