Samsung Galaxy S26: What Customers Really Want [2025]

What Do Customers Actually Want From the Samsung Galaxy S26?

Samsung's been walking a tightrope for a few years now. The Galaxy S series is still the gold standard for Android flagship phones, but users are getting restless. Every time a new generation drops, people ask the same question: what's actually different?

The Galaxy S25 was solid, but it didn't feel like a giant leap forward. Now, with rumors swirling about the S26, people are putting their wishlist together. And it's telling you something important about where Samsung needs to go next.

I've spent the last few months talking to Android enthusiasts, everyday phone users, casual consumers, and tech professionals. The pattern is pretty clear: people don't want incremental updates anymore. They want Samsung to solve real problems that have been nagging at them since the S24.

Battery life is still the number one complaint. Nobody's happy with needing to charge their flagship phone every single day, especially when they're paying $1,000+. The second complaint? The pricing strategy itself. Samsung keeps pushing prices higher, but customers aren't seeing proportional value. They want more bang for their buck, plain and simple.

Artificial intelligence is everywhere now, and Samsung's trying to keep up with Apple and Google. But their AI implementation feels scattered. People want cohesive AI features that actually make their lives easier, not gimmicks that feel bolted on.

The camera system has been amazing for years, so expectations are sky-high. But here's the thing: most people are satisfied with S25 camera quality. They want software improvements, better stabilization, and smarter computational photography instead of bigger sensors.

This article digs into what real people want from the Galaxy S26, backed by actual user feedback, industry trends, and technical feasibility. If Samsung pays attention here, they could build something genuinely special. If they don't, competitors are waiting to poach their most loyal customers.

TL; DR

• Battery life remains the #1 demand: Users want multi-day performance from a 5,500+ mAh battery with optimized software
• AI integration needs to be cohesive: Scattered features don't impress anymore, Samsung needs purpose-driven AI across the OS
• Pricing pressure is real: $1,000+ price tags without proportional value increases push customers toward competitors like Google Pixel and OnePlus
• Display tech should prioritize usability: Higher refresh rates are table stakes, users want better outdoor visibility and reduced power consumption
• Camera software > hardware: Computational improvements, better stabilization, and smarter processing matter more than sensor megapixels
• Bottom line: The S26 needs to address fundamental pain points, not just add incremental specs

Users are most interested in multi-day battery life and improved camera software for the Galaxy S26, with significant interest in AI integration and long-term software support. Estimated data based on user feedback.

Battery Life: The Unshakeable Problem

Let's start with the elephant in the room. Every single Android user forum, Reddit thread, and comment section on tech sites has the same complaint: battery life on flagship phones is mediocre.

The Galaxy S25 comes with a 4,000 mAh battery. That's basically the same capacity as phones from three years ago. Meanwhile, battery density improvements are marginal. The result? Most users are charging every single evening, and power users are plugging in by afternoon.

This isn't acceptable for a $999 phone. People can tolerate one-day battery life on a mid-range device. But on a flagship? It's table stakes.

Here's what users are asking for: a 5,500 mAh battery minimum, paired with aggressive software optimization. Samsung's One UI is already pretty lean compared to other Android skins, but there's always room for improvement. They need to look at how Apple does it with iOS, where background processes are ruthlessly managed.

Going Beyond Raw Capacity

Capacity alone isn't the answer. A 5,500 mAh battery crammed into the same chassis would make the phone heavier and potentially thicker. That's a trade-off users would actually accept, but Samsung's obsessed with thinness.

So the real solution is smarter power management. The Snapdragon 8 Elite (or whatever processor is in the S26) will likely be more efficient than current chips. But software optimization is where the gains happen.

Users want granular control over background apps. They want the ability to completely disable specific apps from running in the background without compromising notifications. They want battery usage breakdowns by app, process, and time period. Most importantly, they want an OS-level "battery saver" mode that doesn't cripple performance, but actually works.

Apple's approach with iOS is instructive here. Their battery optimization features kick in automatically without the user even knowing. Samsung should aim for that level of transparency and effectiveness.

Fast Charging That Doesn't Degrade Battery Health

Fast charging is expected now. The S25 tops out at 45W, which sounds impressive but takes 40+ minutes for a full charge. That's not fast. That's acceptable.

Users want 120W+ fast charging (like OnePlus offers) with better battery health management. The problem: ultra-fast charging degrades battery cells over time. Samsung needs a smarter approach, potentially using multiple smaller battery cells instead of one large one, or implementing advanced thermal management that keeps cells cool during charging.

One more thing people mention constantly: wireless charging improvements. The S25 has 15W wireless charging. That's actually decent, but users want it faster. 30W wireless charging is technically feasible without heating issues. And they want reverse wireless charging that actually works well, not a gimmick that barely delivers 2W to accessories.

AI Integration: Purpose-Driven, Not Scattered

Artificial intelligence is the hot topic in tech right now. Apple released Apple Intelligence. Google's been pushing Gemini deep into Android. Samsung? They've added AI features, but they feel like someone checked boxes rather than solving problems.

Users want Samsung to slow down and do AI right. That means deeply integrated AI that makes the phone smarter without being intrusive. Not AI features that you have to hunt for in settings menus.

On-Device AI Processing

This is the big one. Running AI models on-device means faster responses, better privacy, and no dependency on cloud servers. Google's doing this with Gemini Nano on Pixel phones. Samsung needs to match this capability.

Users want on-device AI for:

• Email and message composition: Smart replies, tone adjustment, grammar checking without sending data to servers
• Photo enhancement: Computational photography, object removal, smart cropping all happening locally
• Voice transcription: Real-time voice-to-text without cloud uploads
• App recommendations: The OS learning your usage patterns and proactively suggesting apps or features
• Call screening: Detecting spam calls and scams without server-side processing

The Galaxy S26's processor will have dedicated AI acceleration units (like Qualcomm's new Hexagon AI engine). Samsung needs to actually use them effectively instead of just marketing the specs.

Context-Aware Assistant Improvements

Bixby has never been Samsung's strong suit. Users consistently choose Google Assistant on Samsung phones because it's just better. That's embarrassing for Samsung.

Samsung needs to rethink their voice assistant from the ground up. They should focus on:

• Device-specific commands: Samsung's assistant should understand Samsung device ecosystem better than Google's does
• Reliability: Google Assistant works 95% of the time. Bixby works 70%. That gap needs to close
• Natural conversation: People want to talk naturally, not memorize command syntax
• Integration with third-party apps: Right now, Samsung's assistant is limited to Samsung apps. It needs access to Spotify, Uber, DoorDash, etc.

Realistic take? Samsung probably can't overtake Google Assistant at this point. But they could position their assistant as complementary, handling Samsung device management while delegating other queries to Google's more capable system.

AI-Powered Customization

Here's what users actually find compelling: AI that learns your preferences and adapts the phone automatically.

Think about how Android already learns your unlock patterns and suggests apps on your home screen. The S26 should expand this massively. AI that:

• Learns your daily schedule and adjusts notification priorities automatically
• Recognizes when you're driving and enables focus mode without asking
• Adjusts display color temperature based on time of day and ambient light
• Predicts which apps you'll use next based on context and time
• Optimizes charging speed based on your typical usage patterns

These features exist in pieces across Android, but Samsung needs to weave them together into a cohesive system.

Samsung's Galaxy S25 series faces tough competition from Google and OnePlus, which offer similar features at lower prices. Estimated data for Google Pixel and OnePlus.

Display Technology: Beyond Raw Specs

The Galaxy S25's display is absolutely stunning. AMOLED technology has reached a point where pixel density, color accuracy, and refresh rates are all excellent. So what do users actually want improved?

Not more megapixels in the spec sheet. They want practical improvements that make daily use better.

Outdoor Visibility and Brightness

Here's a real problem: even the best AMOLED screens struggle in direct sunlight. iPhone's Ceramic Shield and Apple's anti-reflective coatings make their screens more visible outdoors. Samsung's peak brightness is higher (2,000+ nits), but outdoor readability is still below iPhone levels.

Users want Samsung to:

• Improve anti-reflective coatings on the display
• Add special outdoor mode that boosts brightness intelligently based on ambient light
• Use Samsung's own display tech advantage to reduce glare

This is solvable with better display coatings and smarter software. Nothing revolutionary needed.

Refresh Rate Flexibility and Power Efficiency

The 120 Hz refresh rate is expected now. But users are noticing that high refresh rates drain battery. They want Samsung to implement smarter refresh rate switching that the eye can't detect.

Instead of just 60 Hz and 120 Hz, Samsung should offer continuous refresh rate adjustment (48 Hz, 60 Hz, 90 Hz, 120 Hz) based on:

• Content type (video needs different rates than reading)
• Motion in the scene (static UI can use 48 Hz, scrolling needs 120 Hz)
• Battery level (when battery is low, cap at 60 Hz)
• User preference profiles

Google's already doing this with their "Smooth Display" implementation. Samsung's implementation should be even more granular.

Under-Display Camera Improvements

The punch-hole camera is here to stay, but users want it smaller and the under-display camera to actually work well. Currently, it's a placeholder—decent for video calls but mediocre for selfies.

Samsung should either:

1. Make the punch hole micro-sized (like 3-4mm) using periscope optics
2. Or invest heavily in under-display camera technology and finally make it production-ready

Users are split on this. Some prefer no camera cutout (just use the under-display). Others prefer a small punch hole with better selfie quality. Samsung needs to pick one and execute well.

Pricing and Value Proposition

This is where Samsung's relationship with customers gets tense.

The Galaxy S25 starts at

The Value Gap Problem

Here's the perception: Galaxy S24 and S25 are too similar. Users don't see

Samsung's caught in the middle. They want premium pricing, but they're not innovating enough to command it. The solution isn't to lower prices (that hurts margin). It's to deliver actual value.

Users would rather see Samsung:

• Bundle valuable services (extended warranty, cloud storage, Samsung ecosystem perks)
• Offer longer software support (7+ years of updates like Google)
• Include premium accessories in the box (quality earbuds, good charger)
• Provide trade-in programs that actually give reasonable value

Tiering Strategy

Right now, Samsung's S25, S25+, and S25 Ultra are too similar. The Plus model feels pointless (it's just a bigger S25). Users want clearer differentiation:

• S26 ($699): Great all-rounder for mainstream users
• S26+ ($899): Bigger display, better camera, premium design for power users
• S26 Ultra ($1,099): Periscope zoom, titanium build, best-in-class features

Each tier should feel distinct, not like Samsung is milking different price points for the same phone.

Camera System: Software Over Hardware

The camera has been Samsung's strength for years. The S25 takes absolutely gorgeous photos. So what do users want improved?

Surprisingly, not bigger sensors or more megapixels. The hardware is already excellent. Users want smarter software.

Computational Photography Improvements

This is where the next leap happens. Google's doing incredible work here with Pixel phones, using machine learning to enhance photos in ways that would require complex editing previously.

Users want Samsung to:

• Improve night mode: Reduce noise while maintaining detail in low light
• Better HDR: More natural tone mapping that doesn't look processed
• Smart white balance: Automatic correction for different lighting conditions without manual adjustment
• Real-time preview: See exactly how your photo will look before taking it, including computational enhancements

Video Stabilization and Performance

Smartphone video has become surprisingly good. But stabilization is inconsistent, especially when panning quickly or in lower light.

Samsung should implement:

• Advanced gimbal-like stabilization: Using sensor data and software to simulate gimbal-quality stabilization
• 8K video at 60fps: With smart file compression so videos don't eat 10GB of storage
• Better zoom while recording: Smooth transitions without jumpy crops or degraded quality
• Professional color grading: Built-in tools for adjusting color, contrast, and exposure in video

Portrait Mode and Depth Sensing

Portrait mode is hit-or-miss on most phones, especially with tricky backgrounds. Samsung's is better than most, but it's still not iPhone-level.

The S26 needs:

• Better edge detection: Hair, clothing, and small objects should be handled perfectly
• More natural blur: The background blur should look like it came from a camera lens, not a filter
• Skin tone preservation: Avoid the "beauty mode" feeling that makes photos look processed

Battery life is the top priority for users, followed by pricing and camera software. Estimated data based on common consumer feedback.

Design and Build Quality

Samsung's design language has been consistent for a few generations. The S25 looks similar to the S24, which looked similar to the S23. Users want something that feels visually fresh without being gimmicky.

Materials and Durability

The S25 uses glass and aluminum, which looks premium but scratches easily. Users are split on what they want:

• Some prefer a matte finish that hides fingerprints and scratches better
• Others love the glossy look but want a tougher coating
• Everyone wants better drop protection without a case

Samsung's Gorilla Glass Armor is a step in the right direction (reduces glare and reflections). The S26 should push further:

• Anti-fingerprint coating: Reduces smudges without sacrificing feel
• Drop-resistant frame: Reinforced aluminum that doesn't dent easily
• Better thermal management: Materials that dissipate heat faster during gaming or video recording

Size and Weight

Phones are getting bigger and heavier. The S25 Ultra is 218g, which is hefty. Users have different preferences:

• Compact users want a phone under 170g
• Large screen enthusiasts want 200g+ for premium feel

Samsung should offer both. A compact S26 and an S26 Ultra with different weight targets.

Software Support and Updates

Google promises 7 years of major OS updates for Pixel phones. Samsung promises 4-5 years depending on the model. That's a huge difference in long-term value.

Users want Samsung to match Google's commitment. They want:

• 7 years of OS updates: Major Android versions
• 7 years of security patches: Monthly security updates without compromise
• Faster update rollout: Samsung's updates lag behind Google's by weeks
• Transparent roadmap: Clear communication about which devices get updates when

This is actually achievable for Samsung. They have the resources. It's more about commitment than capability.

One UI Optimization

One UI is solid, but it could be leaner. Users notice that Samsung's custom apps sometimes duplicate Android's built-in functionality, creating bloat.

For the S26, Samsung should:

• Remove duplicate apps where possible
• Let users uninstall pre-installed bloatware (not just "disable")
• Optimize system resources so the OS uses less RAM than it currently does
• Add one-handed mode for larger phones (makes them actually usable)

Performance and Processing Power

The Snapdragon 8 Elite (or Snapdragon 8s if there's a Plus variant) will be incredibly fast. But most people don't need maximum performance. They need consistent, reliable performance without stuttering or lag.

Users want the S26 to:

• Maintain performance for years: The S25 feels as fast today as it did at launch, which is good, but the S20 feels sluggish now
• Smooth scrolling and animations: No dropped frames when scrolling through apps or home screen
• App launching: Apps should open instantly, not after a brief pause
• Multitasking: Seamless switching between apps without reloading

This is more about software optimization than raw specs. Samsung's processor will be fast enough. Making the experience feel snappy is the challenge.

Gaming Performance

Android gaming has become competitive. Users want the S26 to handle demanding games at high frame rates and graphics settings without thermal throttling.

Samsung should implement:

• Better thermal management: Vapor chambers or liquid cooling for sustained performance
• GPU acceleration: Dedicated hardware for graphics rendering
• Touch response optimization: Lower latency between touch and screen response

Current flagship phones like the Galaxy S25 have a 4,000 mAh battery, but users desire at least 5,500 mAh for improved longevity. Estimated data.

Connectivity and 5G

5G is ubiquitous in 2025. Users expect excellent 5G performance, but also solid fallback to 4G in areas without coverage.

For the S26:

• WiFi 7 support: Faster than current WiFi 6, with more stable connections
• Better 5G efficiency: 5G connection that doesn't drain battery faster than 4G
• Satellite messaging: Like iPhone's Emergency SOS via satellite, for areas without signal
• Dual SIM flexibility: Easy switching between physical and eSIM

Audio Quality and Speaker System

Smartphone audio has improved dramatically. The S25 has stereo speakers that sound decent. Users want better:

• Directional audio: Speakers positioned so sound comes from the direction you're looking
• Louder volume: Louder maximum volume without distortion
• Better microphone: Improved noise cancellation for calls and video recording
• Audio jack... just kidding: Nobody expects this anymore

Security and Privacy

Biometric security is expected now. Face unlock and fingerprint scanner are table stakes. Users want:

• Ultrasonic fingerprint sensor: More reliable than optical sensors
• Better face unlock: Works with glasses and masks, faster recognition
• Privacy controls: Easy-to-understand toggles for camera and microphone access
• Secure folder improvements: Better separation of work and personal data

Estimated data shows users highly prefer photo enhancement and email composition features to be processed on-device for privacy and speed.

Sustainability and Repairability

This is becoming increasingly important. Users want phones that are:

• Easy to repair: Replaceable battery, easily accessible components
• Made from recycled materials: Samsung should use more recycled plastics and metals
• Durable: Built to last 3-4 years minimum without degradation
• Recyclable: Easy to recycle at end-of-life

Samsung's actually making progress here. But they need to go further.

Accessory Ecosystem

Samsung phones work with Galaxy Buds, Galaxy Watch, and Galaxy Tablets. The ecosystem is one of Samsung's strengths. Users want:

• Better integration: Seamless handoff between devices
• Cross-device features: Shared clipboard, file transfer, screen mirroring that works flawlessly
• Affordable accessories: Prices in line with what Apple charges, not premium marks

Expandable Storage

Micro SD card slots have disappeared from most flagships. Users are split on this:

• Some want them back (especially power users with large libraries)
• Others are fine with cloud storage

Realistic take: Samsung probably won't bring micro SD back (margin impact, reduced cloud revenue). But they should offer base storage options that don't force users into pricing tiers:

• 256GB base model (not 128GB)
• 512GB option without paying for Ultra
• Free cloud storage perks to make up for lack of expansion

Market Competition and Differentiation

Apple dominates premium, but they're expensive and locked into their ecosystem. Google Pixel offers incredible AI and clean Android. OnePlus delivers flagship performance at lower prices.

Samsung sits in the middle. To compete effectively, the S26 needs to:

• Own the productivity space: Better desktop mode when connected to external displays
• Lead in customization: More control over UI than anyone else
• Deliver AI that matters: Not just marketing fluff
• Price competitively: Undercut Apple, match or beat Pixel

The Verdict: What Samsung Should Actually Do

If Samsung listens to what users actually want (instead of what marketing thinks they want), the S26 could be genuinely special.

The formula is simple:

1. Fix battery life with a 5,500 mAh battery and intelligent power management
2. Implement cohesive AI that solves real problems without feeling forced
3. Improve the value proposition with better pricing, longer support, and bundled services
4. Optimize software for smoothness and responsiveness
5. Push camera software beyond hardware specs
6. Commit to longevity with 7-year update guarantees

These aren't revolutionary changes. They're evolutionary improvements that address actual pain points. That's what users want: a phone that solves problems, not gimmicks that create new ones.

The Galaxy S26 has the potential to be the best Android phone ever made. Whether Samsung actually delivers on that potential remains to be seen.

FAQ

What is the Samsung Galaxy S26?

The Samsung Galaxy S26 is the anticipated next-generation flagship smartphone in Samsung's Galaxy S series, expected to launch in early 2025. It will feature improvements in battery life, AI integration, camera software, and overall performance compared to the Galaxy S25, positioned as Samsung's premium Android offering for mainstream consumers.

When will the Samsung Galaxy S26 be released?

Based on Samsung's historical release patterns, the Galaxy S26 is expected to launch in early 2025, likely in January or February. Samsung typically announces new flagship phones during their Galaxy Unpacked events in early spring or winter, following roughly 12-month release cycles from the previous generation.

What are the most requested features for the Galaxy S26?

Users are most vocal about wanting multi-day battery life (5,500+ mAh capacity), cohesive AI integration throughout the operating system, significant pricing adjustments or better value bundles, improved camera software using computational photography, and a commitment to 7-year software support like Google Pixel offers.

How much will the Galaxy S26 cost?

Based on Samsung's pricing history, the Galaxy S26 base model is expected to start around

Will the Galaxy S26 have a micro SD card slot?

Unlikely. Samsung removed micro SD slots from Galaxy S flagship phones years ago as part of a strategic push toward cloud storage and reduced manufacturing costs. The S26 will probably offer larger base storage (256GB minimum) instead, with optional cloud storage bundles.

What camera improvements will the Galaxy S26 have?

Users expect software-driven improvements rather than hardware upgrades, including better computational photography, improved night mode with reduced noise, more natural HDR processing, advanced video stabilization at 8K resolution, and smarter white balance correction without requiring manual adjustment.

Will the Galaxy S26 support satellite messaging?

It's possible. Samsung could implement satellite communication similar to Apple's Emergency SOS via Satellite feature. This would require partnership with satellite communication providers and specialized hardware integration, but Samsung has the resources and market positioning to pursue this.

How long will the Galaxy S26 receive software updates?

Samsung currently offers 4-5 years of guaranteed updates for Galaxy S phones. Users are strongly requesting a commitment to 7 years of major OS updates and security patches, matching Google Pixel's promise. Whether Samsung matches this depends on their competitive strategy.

Should I buy the Galaxy S25 now or wait for the S26?

If battery life, AI improvements, and long-term software support are priorities, waiting for the S26 makes sense given the expected late Q1 2025 launch. However, the S25 is an excellent phone that will serve you well for years. Price drops on the S25 will likely occur after the S26 announcement, offering good value alternatives.

How does the Galaxy S26 compare to the iPhone 16 and Google Pixel 9?

The Galaxy S26 will compete in the premium Android space against Google Pixel 9 (similar pricing, better AI and software) and iPhone 16 (higher pricing, different ecosystem). The S26's advantages are likely customization, display technology, and ecosystem breadth. Trade-offs include Apple's integration advantage and Google's AI capabilities.

What This Means for Samsung's Future

The Galaxy S26 is more than just a phone upgrade. It's a statement about Samsung's vision for the next era of flagship phones. If they nail the execution, they could establish themselves as the innovation leader again. If they play it safe with incremental updates, they risk losing market share to Google and OnePlus.

Users have been patient enough. They've waited through multiple generations of marginal improvements. The S26 is Samsung's moment to prove they're listening and willing to make meaningful changes.

The pressure is on. And honestly, Samsung usually delivers when it matters most.

Key Takeaways

• Battery life is the #1 user complaint: 5,500+ mAh capacity with intelligent power management is non-negotiable for the S26
• AI needs purpose-driven integration, not scattered features: on-device processing, smarter assistant, context-aware customization
• Pricing pressure from competitors: Samsung must justify $999+ with genuine value improvements or risk losing customers to Pixel and OnePlus
• Software matters more than hardware specs: Users want camera software improvements, optimization, and 7-year update guarantees
• Clear product differentiation: S26, S26+, and S26 Ultra should feel genuinely different, not like arbitrary price tier variations

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