The Future of TV Technology Is Here, and It's Not What Most Manufacturers Are Building
Walk the floor at CES and you'll see the same story repeated over and over: RGB LED is the future. Samsung's pushing it. LG's betting heavy on it. Pretty much every major manufacturer except one seems convinced that separating red, green, and blue LEDs into distinct zones is the path forward for TV brightness and color.
Then there's TCL.
While everyone else is climbing the same mountain, TCL decided to build a different one entirely. The company's new X11L SQD-Mini LED TV represents something we haven't seen before in the consumer TV space: a genuine technological alternative that doesn't just match RGB LED performance—it actively sidesteps RGB LED's fundamental problems.
Here's the thing: most people see brightness numbers and assume that's the whole story. Ten thousand nits. Twenty thousand dimming zones. These specs sound incredible because they are, but they miss the point entirely. What matters is what those specs actually mean when you're sitting in your living room watching a movie. And that's where TCL's approach gets interesting.
The X11L isn't just another mini-LED TV with slightly better color. It's a philosophical statement about how TV technology should evolve when you're not trying to maximize brightness at the expense of everything else. TCL took a step back and asked: what if we kept blue LEDs as the backlight, but completely rethought how we deliver color on top of that foundation?
That question led to the development of reformulated quantum dots paired with TCL's new Ultra Color Filter—technology the company developed through its panel division, TCL CSOT. Together, these components create something that's surprisingly rare in premium TVs today: a display that can achieve 100 percent of the BT.2020, DCI-P3, and Adobe RGB color gamuts simultaneously without sacrificing accuracy or introducing color crosstalk.
We're going to dive deep into what makes the X11L different, why the technology matters, how it compares to RGB LED approaches, and whether the $9,999.99 price tag for the 98-inch model makes sense. But first, let's establish context: the TV market has been stagnant in interesting ways. Manufacturers have been chasing the same incremental improvements for years. Mini-LED brought localized dimming. Then came higher zone counts. Then brighter peaks. It's all been evolutionary, rarely revolutionary. The X11L isn't revolutionary either, but it represents something increasingly rare in consumer electronics: a genuine alternative built on different principles.
TL; DR
- New Quantum Dot Technology: TCL's reformulated quantum dots deliver significantly more color than previous generations, paired with the Ultra Color Filter for accurate, saturated colors without crosstalk
- Extreme Brightness and Dimming Zones: The X11L reaches 10,000 nits peak brightness with 20,000 dimming zones (three times more than TCL's previous flagship), enabling both brightness and precision
- RGB LED Doesn't Have Answers Yet: While RGB LED TVs claim 100% of color gamuts in test patterns, real-world content shows color crosstalk and saturation loss that the X11L avoids
- Dolby Vision 2 Ready: Launching with Dolby Vision 2 support via OTA update, futureproofing the TV for next-gen HDR content
- Premium Pricing Now, Lower Later: Starting at 9,999.99 (98-inch), but TCL has a history of significant price drops after launch


Quantum Dot Mini-LEDs offer superior color accuracy and energy efficiency, while RGB LEDs excel in brightness. Estimated data based on typical specifications.
Understanding the Quantum Dot Revolution That TCL Just Restarted
Quantum dots have been part of TV technology for nearly a decade now. Samsung calls them QLED. TCL used them in their mini-LED models. Hisense has been shipping quantum dot displays for years. So what's different about TCL's reformulated quantum dots in the X11L?
The core advantage comes down to efficiency and color volume. Traditional quantum dots convert blue light into red and green wavelengths, but there's always energy loss in that conversion. Some photons get absorbed instead of converted. The structure of the quantum dot itself matters enormously here. TCL's reformulation improves the efficiency of that conversion, meaning more of the blue light coming from the backlight actually gets converted into the color the display needs.
Why does this matter? Because in typical mini-LED displays, you're limited by your blue backlight. You can't get more red or green out than your quantum dots can convert from that blue light. Improve the conversion efficiency, and you suddenly have more color to work with across the entire display. The X11L takes advantage of this by pushing the blue backlight brighter, knowing that the reformulated quantum dots will convert that light more efficiently into color.
The second piece of the puzzle is the Ultra Color Filter from TCL CSOT. This is where things get genuinely technical. A color filter sits between the backlight and the LCD panel, determining which wavelengths of light reach the actual display. TCL's Ultra Color Filter is optimized specifically for these new quantum dots. The filter allows the wavelengths that the reformed quantum dots produce to pass through while blocking wavelengths that would cause color crosstalk or saturation loss.
Think of it like this: imagine you're trying to have a conversation in a crowded room. Without a good filter, everyone's voice blends together and nothing's clear. With a proper filter, people are speaking in distinct frequencies that don't interfere with each other. That's what the Ultra Color Filter does for color—it keeps the red, green, and blue signals distinct and pure without interference.
The combination of these two technologies allows the X11L to achieve something that's technically impressive: simultaneous 100 percent coverage of three different color standards. BT.2020 is the standard for broadcast and streaming content. DCI-P3 is the cinema standard. Adobe RGB is the professional color standard. The X11L covers all three completely. Most TVs pick one and approximate the others. The X11L doesn't approximate.
This matters for actual viewing. When you watch a movie that was color-graded in DCI-P3 (which most theatrical releases are), the X11L can display those colors accurately without conversion. When you stream content that uses BT.2020, the display handles it natively. There's no translation layer losing information in the process. For professional work—if anyone's using a TV as a reference display—this is legitimately valuable.


Mini-LED offers a balanced performance with high contrast and brightness, while OLED excels in contrast and color accuracy but has burn-in risks. Standard LED lags behind in contrast and color accuracy. Estimated data.
The Mini-LED Advantage: Why Blue Backlight Is Better Than You Think
Here's something that sounds backward: TCL chose to stick with blue LED backlighting while everyone else talks about RGB LEDs as the obvious upgrade. There's actually solid reasoning behind this, and it reveals something important about how display technology evolves.
Blue LEDs have been the backbone of mini-LED TV technology since the category started. They're efficient, they're proven, they're manufacturable at scale, and the physics works reliably. When you combine blue LEDs with quantum dots, you get excellent results because quantum dots are specifically designed to convert blue light efficiently. It's not a limitation—it's an optimized system.
RGB LEDs, by contrast, put separate red, green, and blue LEDs into the same backlight zones. The theory sounds great: you can control each color independently, giving you more precise control over color production. You can theoretically achieve higher brightness by using red and green LEDs efficiently without needing to go through the quantum dot conversion step.
But here's where RGB LED hits problems that TCL's approach avoids completely.
Color crosstalk is the real issue with RGB LEDs. When you have separate red, green, and blue LEDs in the same zone, their light isn't perfectly separated. The wavelengths bleed into neighboring zones and colors. A bright red LED zone will wash some red light into adjacent green zones. The green and blue zones do the same thing. The result is color saturation loss. On test patterns, which use pure colors at specific brightness levels, this isn't as noticeable. On real content with complex scenes and varying colors, the crosstalk becomes visible. Colors feel less saturated. They look less punchy.
TCL's approach sidesteps this entirely. With blue LEDs and quantum dots, you're not fighting with separate colored light sources. You have one light source—blue—and then you control color through the quantum dots and the Ultra Color Filter. No crosstalk. No saturation loss. The color you see is the color the display intended.
Manufacturability also favors TCL's approach, though this isn't something you'll read in marketing materials. Blue LEDs and quantum dots are proven technologies with established supply chains. RGB LEDs in mini-LED configurations are newer. They require more precision in manufacturing because you need to keep those separate colored LEDs perfectly aligned and spaced. Any imperfection ripples through the entire display. Mini-LED already requires incredible precision. Asking manufacturers to add RGB complexity on top of that is asking for yield problems.
TCL basically said: we can get better color and brightness performance by perfecting what already works rather than adding complexity that might not actually deliver benefits on real content. That's not a sexy story compared to "RGB LED is the future," but it's the smart engineering choice.
The Brightness Monster: 10,000 Nits and 20,000 Dimming Zones Explained
When TCL says the X11L can hit 10,000 nits of peak brightness, that's an attention-grabbing spec. For context, the sun is approximately 10,000 lux on Earth's surface. Brighter than direct sunlight. It sounds absolutely absurd for a TV.
Here's the crucial thing almost nobody explains: peak brightness in TVs is measured in very specific conditions. It's typically a 10 percent window on a black background. Imagine a small white square in the middle of a dark screen. The LED zones behind that white square go to maximum brightness. That's your peak nits measurement.
Full-screen brightness is completely different. The X11L won't display 10,000 nits across the entire screen simultaneously. The backlight wouldn't survive, and the heat dissipation would be impossible. Peak brightness matters for specific scenarios: bright highlights in movies, reflections off water or metal, bright white objects against dark backgrounds.
Why does peak brightness matter? Because it defines the upper boundary of the display's dynamic range. Higher peak brightness means the difference between bright highlights and dark shadows becomes more dramatic. It improves the perceived contrast. A scene with bright highlights and dark shadows displayed on a 2,000-nit TV looks flatter than the same scene on a 10,000-nit TV. The brightness difference is more extreme, making the contrast more visceral.
The 20,000 dimming zones are equally important, possibly more so. TCL's previous flagship mini-LED model, the QM9K, has 6,667 dimming zones. The X11L triples that. More zones means more granular control over which LEDs turn on and off and how bright they are. In a scene with varied lighting—say, a character's face lit by a window with bright sky behind them—more zones let the TV keep the face properly lit while still making the sky bright without blooming the light across the face.
Dimming zones work on a grid pattern. The X11L's 20,000 zones suggest an extremely dense grid, probably around 200 horizontal zones by 100 vertical zones. That's enough density that the dimming becomes nearly invisible. You won't see the typical mini-LED halo effect where a bright object is surrounded by a slightly brighter zone. The gradient from lit to unlit zones becomes so fine that your eye can't detect it.
The math behind this works as a display equation. If we define local contrast as the ratio between a bright object and its immediate surroundings:
More zones means you can make this ratio sharper and more controlled. Instead of 20 zones controlling brightness across a scene, you have thousands. The surrounding zones can be at vastly different brightness levels depending on what the image actually contains.
TCL states that the 98-inch version hits the full 20,000 zones, while smaller models have fewer. This is typical for TV manufacturing—the 75-inch and 85-inch versions probably have around 15,000 and 18,000 zones respectively. Still enormous compared to most competitors, but the exact count matters for picture quality.


TCL's pricing strategy involves significant price reductions over time, with the 85-inch X11K model dropping 65% in a year. Estimated data for X11L models suggests similar trends.
Dolby Vision 2: Future-Proofing a $9,999 Investment
The X11L launches with support for Dolby Vision 2 via an over-the-air update arriving later in 2026. This is significant for reasons that might not be immediately obvious if you're not following the HDR ecosystem closely.
Dolby Vision has been the premium HDR format for nearly a decade. It's more advanced than standard HDR10 because it includes dynamic metadata—information that changes frame-by-frame about how the content should be displayed. Where HDR10 gives your TV a single instruction for an entire scene ("display this at this brightness level"), Dolby Vision gives frame-by-frame instructions. This allows for more precise color and brightness management throughout a scene.
Dolby Vision 2 is the next evolution. It's designed specifically for modern displays with dramatically higher brightness capabilities than TVs from even 3-4 years ago. Dolby Vision 1 was designed when displays maxed out around 2,000-3,000 nits. Dolby Vision 2 assumes displays capable of 5,000 to 10,000+ nits. The metadata encoding is more sophisticated, the brightness curve mapping is more complex, and it can take fuller advantage of displays that have extreme brightness peaks.
Here's the practical question: does Dolby Vision 2 content exist yet? No. Almost none. We're in the phase where the standard has been defined and manufacturers are adding support, but content creators haven't started working with it extensively.
But that's actually the point. TCL is future-proofing the X11L. When you drop ten grand on a TV, you're assuming you'll use it for at least five years. Dolby Vision 2 content will definitely exist by then. Studios will start color-grading in Dolby Vision 2. Streaming services will begin offering it. Netflix has been experimenting with next-gen HDR formats. Apple will probably include Dolby Vision 2 support in future Apple TV+ productions given the company's investment in HDR content.
The OTA update approach is clever because it means your TV gets smarter over time. You won't need to replace it to support new standards—just plug in an ethernet cable and wait for the update. This is good consumer practice that more manufacturers should adopt.
The broader implication is that TCL is confident in the display's capabilities. The hardware is so good that they can promise future software improvements via firmware. That's the kind of confidence you only express if you've built something genuinely capable.

The Gaming and Smart TV Features That Actually Matter
TCL didn't focus the X11L entirely on picture quality. The TV includes several features aimed at modern usage patterns, particularly gaming and streaming.
All four HDMI ports support HDMI 2.1 specification, which is the requirement for gaming at high frame rates and resolutions. HDMI 2.1 allows for 4K at 120 Hz, which matters if you're connecting a next-generation gaming console or a high-end gaming PC. The X11L supports variable refresh rate (VRR) and auto low-latency mode (ALLM), features that gaming monitors have had for years but that took longer to become standard on high-end TVs.
The VRR support is important. When your graphics card or gaming console produces frames at varying rates—say, sometimes 80 frames per second, sometimes 110—the TV's refresh rate traditionally stays fixed at 60 Hz. This causes frame tearing, where part of the screen shows one frame and part shows another. VRR makes the TV's refresh rate match the console or PC, eliminating tearing. It's not a revolutionary feature—gaming monitors have done this for a decade—but it's valuable for anyone serious about gaming on a TV.
TCL mentions that the X11L will eventually support Xbox Game Pass streaming via an app that will arrive as an OTA update. Game Pass streaming is an interesting development because it means you can play console-quality games without owning a console. You're essentially renting a console that exists in Microsoft's data centers. This only works well with a TV that has excellent response time and low input lag, which the X11L is designed to provide.
Google TV is the smart platform, which means you get access to Google's app ecosystem plus direct integration with Google services. This is more consumer-friendly than some alternatives. Google TV is easier to navigate than most proprietary TV platforms, app support is broad, and integration with Google Chromecast is seamless.
The inclusion of Gemini (Google's AI assistant) is a minor addition but worth noting. You can ask Gemini to find shows, control smart home devices, or ask general questions. Whether this feature gets actual use varies by person, but it's baked into the system.
Bang & Olufsen designed the TV's internal speakers, and multiple sources have noted they're exceptional for a TV. Most TVs have laughable audio because manufacturers cut corners on speakers to save money. Bang & Olufsen has a reputation for audio quality, and apparently they didn't treat this TV like a typical commercial project. They delivered a sound system that actually performs. That's unusual in the TV industry and worth acknowledging.
TCL Flex Connect is the company's ecosystem for expanding your audio setup. You can connect Flex Connect-compatible speakers and subwoofers to the TV, creating a more immersive sound setup. This is a proprietary solution, so your expansion options are limited to TCL's own speakers, but the feature works well if you decide to invest in the ecosystem.


This chart compares the price range and dimming zones of alternative mini-LED TVs to the X11L. TCL QM9K offers the lowest price range, while Hisense U8K provides the most dimming zones. Estimated data.
RGB LED vs. Quantum Dot Mini-LED: Which Approach Is Actually Better?
This is where we need to be honest about a very murky situation. RGB LED is the narrative everyone's pushing. Samsung has their QD-LED lineup with RGB backlights. LG has their OLED lineup, which is a different technology entirely. Pretty much every manufacturer except TCL seems convinced that RGB LED is the inevitable future.
But here's the thing: real-world testing hasn't proven RGB LED is superior. What we have are specifications and marketing claims, not extensive side-by-side testing of RGB LED TVs against advanced mini-LED displays like the X11L.
On paper, RGB LED sounds better. Separate red, green, and blue light sources give you independent control over each color. In practice, that independent control creates challenges. The color crosstalk we discussed earlier is a real issue. It's not theoretical—it's baked into how RGB LEDs work. You're putting three separate light sources into a small space, and light bleeds between them.
TCL's approach sidesteps this by using a single blue light source and controlling color through quantum dots and filters. The downside is that you're limited by the efficiency of quantum dot conversion. You can't get more red or green out than your quantum dots can convert from blue light. But TCL addressed this by improving the quantum dots themselves. It's a smarter engineering solution than just adding more light sources.
For brightness comparison, both approaches can achieve high peaks. RGB LED can theoretically go brighter because red and green LEDs are more efficient light sources than quantum dot conversion. But the X11L's 10,000 nits is already approaching the upper limit of what a display needs. Going higher doesn't necessarily improve the viewing experience—it just increases power consumption and heat generation.
For color accuracy and saturation, the X11L's approach appears superior. More zones, better quantum dots, optimized filters—these all work together to deliver more accurate color without crosstalk.
For cost, neither is cheap. RGB LED is newer technology, so manufacturing costs are still high. Mini-LED with advanced quantum dots is also expensive. We're comparing
The honest answer is that we don't know for certain which approach is objectively better until we have extensive real-world testing comparing RGB LED TVs to the X11L. Early reports from hands-on demos suggest the X11L's color saturation and absence of crosstalk are noticeable advantages, but claims should be treated with appropriate skepticism until verified by independent testing.

Pricing Strategy: The Long Game of TCL's Pricing Power
TCL set aggressive prices for the X11L. The 98-inch model starts at
Here's where TCL's strategy gets interesting. The company explicitly acknowledged that its previous flagship mini-LED TV, the 85-inch X11K, launched at
This is either very confident or very cynical. If you're the CEO of TCL and you're acknowledging that your latest premium product will drop 60 percent in price, you're either so confident in supply chain advantages that you can slash prices later, or you're managing expectations so people don't feel ripped off if the price does drop.
TCL's price strategy has historically been aggressive. The company operates on lower margins than Samsung or LG, competing primarily on value. When you combine advanced technology with an aggressive pricing strategy, the playbook is often: launch high, use early adopters to generate market buzz and reviews, then drop price aggressively to gain market share once the technology is proven.
For early buyers, the risk is clear. Buy at
TCL's acknowledgment of this dynamic suggests they're not trying to mislead people. The company is saying: this technology is genuinely advanced, the TV is expensive now, but if you wait, it'll get cheaper. If you can't wait and want the best TV available today, pay the premium. If you can wait and value price more than being first, that's a rational decision too.
From a market strategy perspective, this is smart. It manages customer expectations, prevents backlash about price drops, and acknowledges that their cost structure allows for future price reductions. It also signals confidence. Cheap products don't drop in price as dramatically. You only commit to a 60+ percent price cut if you believe in the technology's longevity and your ability to manufacture it affordably at scale.


TCL's X11L SQD-Mini LED TV achieves 100% coverage of BT.2020, DCI-P3, and Adobe RGB color gamuts, surpassing traditional RGB LED and other technologies. Estimated data.
The Display Panel Advantage: Why TCL CSOT Matters
TCL isn't just assembling components from suppliers. The company owns TCL CSOT, its panel manufacturing division. This gives TCL control over a critical component of the TV that most other manufacturers don't have: the LCD panel and filters themselves.
Having in-house panel manufacturing changes the engineering possibilities. When you need a specific type of filter optimized for your quantum dots, you can't go to a typical filter supplier and ask for something custom. You need the capability to manufacture it yourself, iterate on it quickly, and integrate it seamlessly with your panels.
TCL CSOT developed the Ultra Color Filter specifically for the X11L. This wasn't an off-the-shelf component. It was engineered for these specific quantum dots, for this specific backlight architecture, for this specific use case. That level of integration is only possible when a company controls the panel manufacturing in-house.
LG has this advantage with their OLED displays because LG manufactures OLED panels. Samsung has advantages in their LED sourcing because they also make LEDs. But for traditional LCD mini-LED, most manufacturers are dependent on panel suppliers. Having TCL CSOT as an in-house division gives TCL advantages in customization and integration that competitors can't match without making similar vertical integration investments.
This also impacts cost structure. In-house manufacturing means TCL captures more of the value chain. Every component doesn't need to include a supplier's margin. When TCL eventually drops prices, they can potentially do so more aggressively because they control costs at every manufacturing step.
The development timeline also improves. If TCL engineers at the panel division have an idea for an improved filter, they can iterate quickly without waiting for supplier negotiations or minimum order quantities. This speeds up innovation cycles and allows for more sophisticated engineering.

The Reality Check: Who Should Actually Buy This TV
Let's be pragmatic. The X11L is a phenomenal TV. The technology is advanced, the engineering is sophisticated, and the picture quality should be exceptional. But it costs
Who actually benefits from owning this TV? More specifically, who benefits enough to justify the price premium?
For serious video professionals: The 100 percent color gamut coverage across BT.2020, DCI-P3, and Adobe RGB is legitimately valuable. If you're color-grading content or doing professional video work and need accurate reference monitoring, the X11L is worth considering. Most professionals in that space use actual reference monitors, not TVs, but if you want a dual-purpose display for both work and home viewing, this could make sense.
For cinephiles obsessed with image quality: If you watch movies in a dark room and care deeply about black levels, contrast, color accuracy, and dynamic range, the X11L will deliver an exceptional experience. The 20,000 dimming zones eliminate artifacts. The quantum dots deliver saturated color. The 10,000 nits means bright scenes in movies look as bright as intended. This matters if you're the type of person who has strong opinions about cinema.
For gamers with high-end setups: The full HDMI 2.1 implementation, VRR support, and low input lag make this a legitimate gaming display. If you have a next-gen console or gaming PC and want to play on a display that supports high frame rates, the X11L is capable. But honestly, a gaming monitor at a fraction of the price might be smarter.
For nobody else. Genuinely. If you watch a normal mix of streaming content, sports, and TV shows and don't have strong opinions about color accuracy, the X11L is overkill. A $2,000 TV will display the same content adequately. The difference is meaningful only if you care specifically about the qualities the X11L optimizes for.
TCL isn't trying to convince everyone to buy this TV. The company is building technology for people who care deeply about specific aspects of display quality. That's actually respectable. Too many manufacturers try to be everything to everyone. TCL is saying: we built this for people who care about these specific things. If that's you, it's phenomenal. If not, our cheaper models are still good.


The TCL X11L significantly outperforms previous models in brightness and dimming zones, with a starting price of $6,999.99 for the 75-inch model. Estimated data for color coverage.
What This Means for the Broader TV Market
The X11L is important not because every TV buyer should want one, but because it represents a genuine alternative strategy in a market where innovation has become stagnant.
RGB LED is the obvious next step in mini-LED evolution. You increase LED count, separate the colors, and claim superiority. It's linear innovation. It's what you'd expect if you just follow the path in front of you.
TCL's quantum dot approach is different. It's asking: what if we didn't just make mini-LED brighter, but smarter? What if we focused on color purity instead of just LED count? What if we leveraged our panel manufacturing capabilities to create something unique?
This kind of thinking should be more common in the TV industry. Instead, most manufacturers are in a brightness race, chasing nits and zone counts and claiming that's progress.
The real impact of the X11L will come if it proves that TCL's approach can achieve superior picture quality to RGB LED. If reviews consistently show that the X11L looks better than RGB LED TVs at similar price points, it forces competitors to rethink their strategies. Samsung and LG have already committed heavily to RGB LED development. They can't pivot immediately. But TCL's success with an alternative approach might pressure them to invest in research on different technologies.
Secondarily, the X11L matters as a proof point for vertical integration in consumer electronics. TCL CSOT giving the company the ability to develop custom filters and optimize panel technology is a competitive advantage. It's a lesson for other manufacturers considering whether to control their supply chains more directly.
Finally, the X11L is a statement about the premium TV market specifically. We're reaching a point where flagship TVs are so good that the meaningful differences are incredibly subtle. Comparing a
TCL is betting that there's a market segment of people who care deeply about these subtle differences. Early evidence suggests they're right.

The Technology Roadmap: Where TVs Are Heading
Assuming the X11L succeeds and proves that advanced mini-LED with quantum dots can compete with RGB LED, what happens next?
The realistic timeline is that both technologies will coexist for at least 5-10 years. OLED will remain the premium option for people who want perfect blacks and don't care about brightness peaks. RGB LED will be the aggressive choice, pushing brightness and zone counts. Advanced mini-LED with quantum dots will be the sophisticated choice, optimizing for color and precision.
Eventually, micro LED technology might bypass all of this. Micro LED uses microscopic individual LEDs for each pixel, theoretically eliminating the need for backlighting and delivering perfect blacks like OLED plus brightness peaks like LED. But micro LED is still years away from consumer availability, and manufacturing challenges remain significant.
In the nearer term, expect to see competing manufacturers develop their own versions of advanced quantum dot mini-LED. Samsung has the engineering capability to do this. So does Hisense. LG is less likely because the company is committed to OLED as their flagship technology. But others will try to replicate TCL's approach or develop their own variations.
The quantum dot technology itself will continue evolving. Better phosphor materials, more efficient conversion, lower cost to manufacture—these are all areas where improvement is possible. Within 3-4 years, quantum dots might be 20-30 percent more efficient than they are now. That would allow even higher brightness without increased backlight power.
Filter technology will also improve. The Ultra Color Filter is a current-generation solution. Future filters might use different coating approaches, maybe even optical properties that adapt based on the content being displayed. The combination of dynamic filters and dynamic backlighting could create displays that self-optimize for every scene.
Dolby Vision 2 and whatever comes after will become standard. HDR standards will continue evolving to take advantage of improved display capabilities. Content creators will have better tools for working with next-generation displays.
The arc suggests that TV technology is shifting from a brightness race to a precision race. How accurately can we display the creator's intent? How pure can color be? How smooth is the transition between lit and dark areas? These are harder problems than just "make it brighter," but they result in more sophisticated and ultimately more impressive displays.

Practical Alternatives if the X11L Doesn't Fit Your Budget
The X11L is phenomenal, but it's not the only good option available. If you want similar advanced mini-LED technology at lower price points, here are realistic alternatives.
TCL's own QM9K: This is TCL's previous flagship, and it's still an excellent TV. You're looking at prices around
Hisense U8K: Hisense has been seriously competitive in the premium mini-LED space. The U8K is a well-engineered mini-LED TV with strong brightness, good color, and approximately 12,000 dimming zones. It's less expensive than the X11L but doesn't offer the same advanced quantum dot technology. If you want a premium mini-LED at a more reasonable price, the U8K is worth considering. It typically prices around
Samsung Neo QLED: Samsung's premium mini-LED offerings use their QLED branding (which confusingly refers to their quantum dot TVs, not just quantum dot material). Samsung's Neo QLED models are well-made, brightly lit, and feature excellent contrast. They don't have the same sophistication in quantum dots that TCL is claiming for the X11L, but they're solid displays. Pricing is typically
LG OLED: If you prefer perfect blacks to peak brightness, LG's OLED remains the best option for home theater. OLED eliminates the need for backlighting because each pixel generates its own light. This delivers infinite contrast ratios and zero blooming. The tradeoff is that OLED peaks at lower brightness than mini-LED (around 2,000-3,000 nits) and each pixel ages over time (burn-in risk, though it's less common than it used to be). If you watch a mix of content and want a balanced home theater TV, OLED is still excellent. Pricing is typically
For most people, a quality mini-LED display at

FAQ
What makes the X11L's quantum dots different from typical TV quantum dots?
TCL reformulated its quantum dots to improve the efficiency of blue-to-color conversion. Traditional quantum dots convert blue light to other colors, but energy is lost in that conversion. The X11L's reformulated dots convert more photons, meaning more red and green light output from the same blue input. Combined with the Ultra Color Filter, this allows simultaneous 100 percent coverage of BT.2020, DCI-P3, and Adobe RGB color gamuts without color saturation loss. Regular TV quantum dots can claim high color gamut coverage, but often only at reduced brightness levels.
How is mini-LED different from OLED or standard LED displays?
Mini-LED uses traditional backlighting like standard LED, but divides the backlight into thousands of small zones that can turn on and off independently, similar to dimming zones. This provides much better contrast than standard LED while avoiding OLED's burn-in concerns. OLED has each pixel produce its own light, allowing perfect blacks but lower peak brightness. Standard LED has a simple backlight that can't be locally controlled, resulting in poor contrast. Mini-LED is the middle ground, combining good contrast with bright peak brightness.
Does the X11L have noticeable blooming or halo effects around bright objects?
With 20,000 dimming zones, the halo effect should be nearly imperceptible. More dimming zones mean finer control over brightness transitions, making the gradient from lit to dark zones so gradual that your eye can't detect the boundaries. Older mini-LED TVs with fewer zones show visible blooming where a bright object is surrounded by slightly elevated brightness in neighboring zones. The X11L's zone count should eliminate this artifact.
Is Dolby Vision 2 content available now, or will this feature not be useful for years?
Dolby Vision 2 content essentially doesn't exist yet. The standard was recently finalized, and manufacturers are just adding support. However, content creation will eventually follow. Studios will begin color-grading in Dolby Vision 2 for theatrical releases and streaming. TCL is future-proofing the TV via OTA update so that when content arrives in 2-3 years, the TV can display it optimally. This is smart long-term thinking for a $10,000 TV.
Should I buy at launch or wait for price drops?
TCL explicitly acknowledged that the previous X11K dropped from
Does the X11L have gaming-specific features that matter?
Yes. All four HDMI ports support HDMI 2.1, enabling 4K at 120 Hz. The TV supports variable refresh rate (VRR), which eliminates frame tearing when console or PC frame rates vary. Auto low-latency mode (ALLM) minimizes input lag. If you game competitively or seriously, these features matter. For casual gaming, they're less critical, and a gaming monitor might still be the better choice due to superior response time.
Can the X11L actually reach 10,000 nits across the full screen, or only in small windows?
Only in small windows, typically a 10 percent window on a black background. Full-screen brightness is much lower—probably 1,000-2,000 nits, which is still extremely bright. Peak brightness matters for highlights and bright objects, not for sustained full-screen output. The TV would overheat if it tried to display 10,000 nits across the entire screen continuously.
How does the X11L compare to RGB LED TVs in real-world use?
RGB LED promises independent color control by using separate red, green, and blue LEDs. In practice, RGB LED introduces color crosstalk where light from one color channel bleeds into others, reducing saturation. The X11L avoids this by using a single blue backlight with quantum dots and filters. Based on available reports, the X11L appears to offer better color saturation and purity, but this requires extensive independent testing to verify definitively against specific RGB LED models.

The Bottom Line: A Display Built for the Obsessive
TCL's X11L isn't a TV for everyone. It's a television built for people with specific, sophisticated demands: cinephiles obsessed with color accuracy, content professionals who need reference-quality color, gamers who want every advantage their setup can provide, and enthusiasts who simply care deeply about display technology.
For those people, the X11L appears to be an exceptional choice. The combination of advanced quantum dots, the Ultra Color Filter, 20,000 dimming zones, and 10,000 nits of brightness creates a display that's in a completely different class from typical consumer TVs. The engineering is elegant. TCL took the approach of perfecting mini-LED technology rather than chasing the brightness arms race that RGB LED represents. That's admirable.
For everyone else, the value proposition is weaker. A
Price is the elephant in the room. At $9,999 for the 98-inch model, the X11L is asking for a significant investment. TCL's history suggests prices will drop substantially, making patience a reasonable strategy if you're not desperate to own the latest technology immediately.
The X11L matters beyond its own appeal because it represents an alternative strategy in the TV market. When most manufacturers are following a similar path (more brightness, more zones, RGB LED), TCL asked a different question: what if we focused on color purity instead? What if we engineered a smarter solution rather than a brute-force solution?
That kind of thinking should be more common in consumer electronics. The X11L proves it's possible. Whether the market rewards that approach or follows the RGB LED narrative will be interesting to watch. Either way, TCL has built something genuinely sophisticated, and the people who want what the X11L offers have an excellent option.
For the rest of us? We'll probably be just fine with something less ambitious.

Key Takeaways
- TCL's X11L uses reformulated quantum dots and UltraColor Filter to achieve simultaneous 100% coverage of three color standards without crosstalk
- 20,000 dimming zones deliver granular brightness control that nearly eliminates visible halo effects and blooming
- 10,000 nits peak brightness creates exceptional contrast and dynamic range, though full-screen brightness is significantly lower
- RGB LED alternative strategy prioritizes color purity over raw brightness, sidesteping color crosstalk inherent in separate red/green/blue LEDs
- Pricing starts at $9,999.98 for 98-inch, but TCL's history suggests 50-60% price drops within 12 months
- Dolby Vision 2 future-proofing via OTA update prepares the display for next-generation HDR content formats
- In-house panel manufacturing through TCL CSOT enables custom optimization impossible for competitors dependent on external suppliers
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