Crunchyroll Price Increase 2025: Complete Breakdown & What It Means

Anime streaming just got more expensive. Again.

Crunchyroll announced a price increase affecting all three subscription tiers, effective immediately with billing cycles starting March 4, 2025. The Fan tier jumped from

But here's what matters: Is it justified? What actually changed? And should you switch services, downgrade, or just accept the hit?

I've been tracking streaming price hikes across the industry for years, and this one has some genuinely interesting angles. Crunchyroll added something useful to justify the increase, but they're also playing a bigger game with the anime streaming market. Let's dig into what's really happening.

TL; DR

• Fan tier now $9.99/month with limited offline viewing on one device (new benefit)
• **Mega Fan tier now
  $13.99/month**, Ultimate Fan tier now$
  17.99/month (same $2 increase)
• This is Crunchyroll's second major price hike since merging with Funimation in 2022
• Offline viewing expansion is the only new feature across all tiers
• **Annual Fan plan discounted to
  $67** for limited time (usually$
  119.88 annually)
• Free tier completely eliminated as of 2024, forcing all users to paid plans

Crunchyroll's subscription prices increased by $2 across all tiers in March 2025, with the Fan tier now offering limited offline viewing for the first time.

The New Pricing Structure Explained

Let's break down exactly what each tier costs now and what you're getting.

**Fan Tier:

This is the entry point for anyone serious about anime. You get ad-free streaming across Crunchyroll's entire anime library, which is substantial. The big change here is that Fan members now have limited offline viewing. But here's the catch: only one device can have downloaded content at a time. So you can watch on your phone during your commute, but you can't sync downloads across multiple devices like Mega and Ultimate members can.

The annual plan hits

**Mega Fan Tier:

This tier gets you everything in Fan, plus you can download to two devices simultaneously and store up to 100 titles offline. You also get access to exclusive manga content through Crunchyroll's manga platform, priority customer support, and early access to new episodes. The offline viewing limit of 100 titles is where this tier starts feeling useful for people who travel or have inconsistent internet.

Annually, that's $167.88. Not cheap, but if you're actually using the offline features and manga access, it adds up.

**Ultimate Fan Tier:

This is the premium option. Four simultaneous streams on different devices, unlimited downloads across those four devices, plus everything else in Mega. If you're sharing with family (or letting your roommates use your account, no judgment), this is where you avoid the constant "can't watch, someone else is streaming" problem.

Annually, $215.88. That's a subscription that costs less than a decent dinner out per month, but adds up when you factor in Netflix, Disney+, and everything else.

Content costs are the largest factor in Crunchyroll's price increase, followed by consolidation and offline viewing expansion. Estimated data.

Why Now? The Strategic Reasoning Behind the Increase

Streaming services don't raise prices randomly. There's always a business logic underneath, even if consumers don't love hearing it.

Content Costs Are Rising Exponentially

Anime production is more expensive than ever. Studios are demanding higher licensing fees for simulcasts (episodes that air in Japan and stream simultaneously in the US), and acquisition costs for back-catalog shows keep climbing as competition for content heats up. When Netflix started dropping millions on anime productions, it changed the entire market dynamic. Crunchyroll needs to match that investment to stay competitive.

Consolidation Effects

Crunchyroll merged with Funimation in 2022. That consolidation promised efficiency, but the integration is still ongoing. Crunchyroll has been investing heavily in a new platform infrastructure, modernizing their streaming technology, and supporting two separate user bases during the transition. That costs money. Lots of it.

The Offline Viewing Expansion Justification

Here's the key move: Crunchyroll is framing the Fan tier's new offline capability as the reason for the $2 increase. That's partially true. Building reliable offline sync across devices, managing download storage, and handling the licensing agreements required for offline viewing (which have different legal requirements than streaming) actually costs infrastructure money.

But let's be honest. The

Removal of the Free Tier Created Room

When Crunchyroll eliminated its free, ad-supported tier, they removed the bottom rung of the ladder. Now the entry point is

This Is the Second Price Hike Since the Funimation Merger

Context matters here. This isn't Crunchyroll's first rodeo with price increases post-merger.

In 2022, shortly after acquiring Funimation, Crunchyroll raised prices significantly. Mega Fan jumped from

Those efficiency gains were supposed to translate to lower costs or at least price stability. Instead, subscribers got price increases within months.

Now, in 2025, we're seeing another

This pattern suggests a few things: Either production costs and infrastructure are genuinely skyrocketing (possible), or Crunchyroll is exercising pricing power because they believe they have market dominance in anime streaming (also possible, and likely true to some degree).

Since the Funimation merger, Crunchyroll's Mega Fan tier price increased by 40% from 2022 to 2025, significantly outpacing US inflation rates.

What Actually Changed in This Update

Let's separate the hype from reality. What did subscribers actually get in exchange for the $2 increase?

Offline Viewing Now Available for Fan Tier Members

This is the main new feature. Previously, only Mega and Ultimate members could download episodes for offline viewing. Now, Fan tier members can too, but with significant limitations. You can only download to one device at a time, and while the total storage capacity wasn't explicitly stated in official announcements, industry standards suggest around 50-75 titles maximum based on device storage constraints.

That's genuinely useful for someone commuting or traveling occasionally. But it's not a game-changer. You still can't download to multiple devices like paid tier members, and you probably can't store your entire watchlist offline like Ultimate members can.

Multi-Device Download Expansion for Higher Tiers

Mega and Ultimate members got an implicit benefit: as download infrastructure improves, their experience gets better too. But no new features were explicitly announced for these tiers beyond "the service stays the same, just more expensive."

Everything Else Stayed the Same

Ad-free streaming? Already had that in Fan tier. Simultaneous streams? Same as before. Manga access? Still limited to Mega and above. Early episode access? Unchanged. Customer priority support? No improvements announced.

So the core offer to Mega and Ultimate members is essentially: "Pay more, get the same." That's a harder sell than the Fan tier, which got a tangible new feature.

The Offline Viewing Feature Deep Dive

Let's talk about why offline viewing matters and why Crunchyroll positioned it as the justification for this increase.

How Offline Viewing Works

When you download an anime episode, Crunchyroll sends a DRM (Digital Rights Management) protected version to your device. The DRM ensures you can't share, copy, or redistribute that content. This is legally required by studios and manga publishers who license their content to Crunchyroll.

For Fan tier members, downloads work like this: Pick one device. Download up to a certain number of titles (likely 50-100 depending on your device storage). Watch them offline. Delete them to make room for more. It's sequential downloading, not simultaneous across devices.

For Mega tier members: Two devices can have downloads simultaneously. So you could have your phone with 50 titles and your iPad with 50 different titles, totaling 100 downloads across both.

For Ultimate members: All four of your simultaneous-streaming devices can have downloads. In theory, 400 titles across your entire device ecosystem, though in practice you're limited by actual storage.

The Infrastructure Cost Is Real

Building reliable offline downloading infrastructure involves:

1. Server-side streaming delivery optimization (encoding at various bitrates for different download speeds)
2. DRM licensing enforcement for offline content
3. Device synchronization to ensure downloads don't exceed licensing limits
4. Storage management on Crunchyroll's side (tracking what's downloaded where)
5. Authentication systems that work without internet connectivity

That's genuinely expensive from an engineering perspective. Not necessarily $2-per-user expensive, but it's not trivial either.

The Strategic Value

Here's what matters: Offline viewing increases subscriber stickiness. People who download episodes they plan to watch are more likely to actually watch them, which increases engagement. Engaged subscribers are less likely to cancel. So this isn't just a feature; it's a retention tool that justifies the price increase from a business perspective.

Downgrading or pausing subscriptions can save

The Annual Plan Discount: Is It Actually Worth It?

Crunchyroll is offering Fan tier annual plans at $67 for a limited time. Let's do the math.

Current Math:

• Monthly payment:
  $9.99 × 12 =$
  119.88 per year
• Discounted annual: $67
• Savings: $52.88 per year, or roughly 44% off the normal price

That's a genuinely good deal. But there's always context.

When the Annual Discount Makes Sense

Lock in the annual plan if:

1. You're certain you'll watch enough anime to justify the subscription. If you're someone who watches 5-10 episodes per week, this pays for itself. If you watch sporadically, annual commitment is risky.

2. You value payment certainty. One

   $67 charge is psychologically different from twelve$
   9.99 charges. Monthly billing feels more reversible; annual feels committed.

3. You want to avoid future price increases. When your annual plan renews in 2026, Crunchyroll might increase prices again. Your 2025 renewal will be at whatever the new rate is then. Locking in $67 now protects against future increases for exactly one year.

When Monthly Makes More Sense

Stay monthly if:

1. You're a heavy user but might want to upgrade. If you think you'll need Mega tier eventually, monthly gives you that flexibility without losing money on an annual commitment.

2. You're testing the service after using free tier. Crunchyroll just eliminated free tier, so new subscribers have no way to trial the service. Monthly is lower-risk validation.

3. You have irregular watching patterns. If you binge anime sporadically but go months without watching, annual is wasted money. Monthly lets you pause or cancel during dry spells.

The Psychological Play

Crunchyroll is offering this discount for a limited time specifically to drive annual commitments before the March 4 price increase takes full effect. This is smart psychology: create urgency ("limited time") and make the alternative (

Comparing Crunchyroll to Competitors Post-Price Increase

After the 2025 increase, how does Crunchyroll stack up against other anime streaming options?

Netflix's Anime Library vs. Crunchyroll

Netflix has been aggressively investing in anime. Their Standard plan (no ads) is $15.49 per month and gives you a massive library that's 40% anime, 60% other content. If you want anime plus general entertainment, Netflix's breadth is unmatched.

Crunchyroll's Mega Fan tier is now

Hulu's Anime Selection

Hulu has limited anime selection compared to Crunchyroll, but if you're bundling with Disney+ and ESPN+, the bundle becomes competitive. Hulu with ads is

Funimation Was the Alternative

Pre-merger, Funimation and Crunchyroll were direct competitors. Now they're merged, and Funimation is shutting down. Crunchyroll is consolidating the anime streaming market, which means there's no real competitor offering the same breadth. That's why they can raise prices with relatively low risk.

The Independent Anime Streaming Option: HIDIVE

HIDIVE is the one remaining pure-play anime streamer. Their premium plan is $14.99 per month for ad-free access and a library of around 5,000 titles (compared to Crunchyroll's 10,000+). HIDIVE has less mainstream anime but more niche/boutique content.

The value proposition: HIDIVE is slightly cheaper (

Crunchyroll's subscription prices have increased steadily since 2022, with a projected 40% rise over three years. Estimated data.

Impact on Account Sharing and Family Plans

This is a nuance worth exploring because account sharing patterns matter.

Before 2025: The Status Quo

Anime fans have historically shared Crunchyroll accounts within households. The Ultimate tier allows four simultaneous streams, which is perfect for a family of four or a group of roommates. Splitting the

After 2025: The Math Changes

Ultimate tier is now

Crunchyroll's Implicit Stance

Crunchyroll isn't explicitly cracking down on account sharing like Netflix did. But every price increase makes account sharing slightly less attractive. If one person paying for Ultimate can use it alone, that's

This is a silent shift toward monetizing individual subscriptions rather than allowing efficient sharing. Over the next few years, expect more aggressive anti-sharing policies similar to what Netflix implemented.

The Mega Fan Tier Middle Ground

Here's an interesting strategic positioning: Mega Fan (

Crunchyroll might be subtly positioning Mega as the anti-sharing tier: enough for genuine household needs (two people watching simultaneously) without getting into the "five people splitting one account" situation.

Historical Context: How We Got Here

Understanding Crunchyroll's pricing trajectory provides perspective on whether future increases are inevitable.

2013-2017: Crunchyroll as Premium Option

Early Crunchyroll was expensive relative to other streaming services. They charged $5-7 per month when Netflix was similar pricing, but Netflix had way more content. Crunchyroll's premium positioning was justified by exclusivity: they had anime first, sometimes only them.

2017-2020: The Anime Boom Era

As anime became more mainstream, Crunchyroll's subscriber base grew. They started aggressive licensing deals with Japanese studios, which required heavy upfront investment. This was when the content library expanded dramatically.

2020: Mega and Ultimate Tiers Launched

Crunchyroll introduced tiered pricing to capture more revenue per user. Mega and Ultimate enabled them to increase average revenue per subscriber (ARPU) without losing price-sensitive users.

2021: Coronavirus Streaming Acceleration

During lockdowns, streaming services saw massive subscriber growth. Crunchyroll's subscriber base expanded, but so did their content acquisition costs as competition increased.

2022: The Funimation Merger

Sony acquired Crunchyroll and merged it with Funimation. The first price increase came within months. This consolidation created the anime streaming monopoly that exists today.

2024: Free Tier Elimination

Crunchyroll removed the free, ad-supported tier entirely. This is significant: it means there's zero barrier to entry anymore. Every new user must pay. This forced choice benefits Crunchyroll's bottom line immediately but damages user acquisition long-term.

2025: The Second Merger-Era Price Increase

Here we are. Another $2 increase, the second major post-merger increase, affecting everyone.

The trajectory suggests price increases every 2-3 years will become the norm. Crunchyroll is essentially asking: "What's the maximum price anime fans will pay?" and incrementally testing the limits.

Crunchyroll's pricing has steadily increased from

Is Crunchyroll Still Worth It After the Increase?

Let's be direct: this depends entirely on your anime consumption.

For Casual Watchers (1-2 hours per week)

At

But here's the reality: if you watch 4-8 episodes per month, you could also rotate subscriptions. Subscribe for one month, watch everything you want, cancel for two months, resubscribe when new seasons arrive. That behavior drives Crunchyroll's churn, which is why they're investing in offline viewing and trying to increase stickiness.

For Serious Fans (10+ hours per week)

If you watch 40+ episodes per month, the $9.99 entry tier is absolutely worth it. You're getting theatrical-quality animation for roughly the cost of two movie tickets.

Upgrading to Mega at

For Super-Fans Who Consume Everything

Crunchyroll produces roughly 50-70 new anime episodes per week across all shows and seasons. If you're someone who watches most of this, Crunchyroll is the only option that delivers this scale of content. There's no competitor. At that point, $17.99 per month is genuinely cheap for that access.

The Manga Question

Mega and Ultimate tiers include Crunchyroll's manga library. The manga platform has grown significantly, with thousands of titles. If you're reading manga seriously, Mega tier ($13.99) becomes more justifiable because you're getting two content types.

Strategic Alternatives to Crunchyroll

Before accepting the price increase, consider whether alternatives might be better for you.

Netflix with Anime Focus

Netflix's anime library has grown dramatically. They're investing in original anime productions and exclusive licensing deals. If you're willing to pay $15.49-22.99 per month (depending on plan tier) for anime plus thousands of other shows, Netflix might be better.

The advantage: You get anime plus all non-anime content. The disadvantage: Netflix isn't specializing in anime the way Crunchyroll does. You won't get the same depth of older titles or niche anime.

YouTube Premium + Official Channels

Many anime studios upload episodes directly to YouTube. YouTube Premium costs $13.99 per month and removes ads, but you won't get an organized library the way Crunchyroll provides.

This works better for following specific series rather than discovering new anime.

Manga Service Rotation

If you primarily watch anime through seasonal releases, consider: Subscribe to Crunchyroll for 3-4 months during heavy anime seasons (winter and fall), then switch to a manga service or cancel during slow seasons.

This requires discipline but can cut annual costs significantly.

Anime Community Approach

Some fans use My Anime List and torrent sites. Legal status varies by region, but the point: there are always workarounds for people who reject paying for streaming. Crunchyroll's pricing strategy implicitly acknowledges this competition.

What This Means for the Anime Streaming Market Long-Term

This price increase has ripple effects beyond Crunchyroll subscribers.

Consolidation Accelerates

With Crunchyroll now the dominant player (Funimation merged, HIDIVE marginalized), there's little competitive pressure to keep prices down. In consolidation, pricing typically goes up. This happened with cable, streaming, and most other entertainment mediums.

Expect two things: (1) Further price increases every 2-3 years, and (2) Aggressive anti-sharing policies to reduce account sharing.

Content Investment Continues

Higher prices mean more revenue, which Crunchyroll will invest in exclusive anime productions. They'll continue trying to create an anime ecosystem where anime-exclusive originals drive subscriptions the way Netflix and Apple do.

This benefits anime creators in the short term but might also lead to overproduction and lower quality if Crunchyroll over-commits.

Anime Studios Get Squeezed

Here's the uncomfortable dynamic: Crunchyroll increases prices, but doesn't necessarily increase payments to studios. Anime studios are already underfunded and overworked. Better Crunchyroll revenue doesn't automatically mean better anime creation.

This is a structural issue in anime production that pricing changes don't solve.

International Expansion Pressure

Crunchyroll makes different prices in different regions. As the service matures in the US, expect more aggressive pricing in emerging markets but also more localized competitions.

Ad-Supported Tier Might Return

Eliminating the free tier seems permanent, but Crunchyroll might introduce a cheaper ad-supported tier to compete with Netflix's ad-supported plan ($6.99) or other streaming services' ad tiers.

The all-paid model works until a competitor offers free-with-ads and steals price-sensitive users.

The Timing: Why March 4, 2025?

The specific timing of price increases reveals business strategy.

Fiscal Year Cycles

Crunchyroll's parent company is Sony, which has a March fiscal year-end in Japan. Price increases timed for March improve Q4 revenue and smooth FY2026 projections.

Anime Season Release Timing

Anime has distinct seasonal cycles: Winter (Jan-Mar), Spring (Apr-Jun), Summer (Jul-Sep), Fall (Oct-Dec). March marks the end of the winter anime season and beginning of spring season.

Crunchyroll is increasing prices just before a major content release cycle. This is psychological: make people pay more before the content they're waiting for becomes available. It encourages people to stay subscribed through the price increase rather than canceling and resubscribing later.

Competition Timing

No major streaming service is raising prices in March 2025, so Crunchyroll isn't directly responding to competitor moves. But the timing also avoids clustering announcements, which means less news competition.

Tax Calculation Timing

For annual subscribers, price increases mid-fiscal-year affect their renewal calculations. Some subscribers will renew at old prices before March 4; others will hit the new pricing on renewal. This staggered approach softens the immediate revenue impact while eventually capturing everyone at the new price.

How to Respond: Your Options

If the price increase bothers you, here are concrete actions.

Option 1: Accept and Continue

Simplest path. Keep your current tier, pay the new price, enjoy continued service. If anime is worth it to you, the

Option 2: Downgrade to Lower Tier

If you're on Mega or Ultimate, downgrading to Fan tier saves

This makes sense if you're the only person watching or if you're willing to queue episodes instead of streaming simultaneously.

Option 3: Pause or Cancel Strategically

Cancel during slow anime seasons (typically June and September) and resubscribe when new content arrives. This requires planning but can cut annual costs by 30-40%.

Option 4: Lock in Annual Pricing

Buy the $67 Fan tier annual plan before March 4. This locks your price for exactly one year and guarantees no further increases until 2026. If Crunchyroll raises prices again in 2026, your renewal will reflect the new rate, but you're protected for 12 months.

Option 5: Explore Alternatives

Switch to Netflix, HIDIVE, or a combination approach. Netflix gives you anime plus everything else. HIDIVE gives you niche anime. Neither is perfect if you want mainstream anime, but they might offer better overall value for your consumption.

Option 6: Embrace the Free Options

Some anime studios post episodes on YouTube. Fan communities share watch lists. Free options exist but require more effort and have worse user experience. This is the nuclear option for price protesters.

The Psychology of Subscription Price Increases

Why do price increases feel so bad even when they're mathematically small?

Loss Aversion

Humans perceive losses more strongly than equivalent gains. A

Anchoring Bias

Your original price ($7.99 for Fan tier) becomes your anchor. Any price above that feels wrong, even if the service is objectively better now (offline viewing). Crunchyroll is fighting this bias with the offline viewing justification, but anchoring is powerful.

Subscription Fatigue

When you're paying for Netflix (

Perceived Monopoly Power

When anime fans know Crunchyroll is the only option for mainstream anime, the price increase feels like monopoly pricing. There's no competitive alternative forcing Crunchyroll to stay competitive. This breeds resentment.

The Value Perception Collapse

Free tier elimination was the real psychological blow. Previously, anime fans could experience Crunchyroll for free, then choose to upgrade. Now there's no zero-cost entry point. The price increase only compounds this pain.

Will Prices Keep Rising? Predictions for 2026-2028

Based on historical patterns and industry trends, here's my projection.

2026 Prediction: Another $1-2 Increase

Unless there's serious competitive pressure or subscriber churn, Crunchyroll will test the market again in 2026. The increase will probably be smaller ($1 per tier) to avoid backlash, or they'll introduce a new premium tier above Ultimate to capture different market segments.

2027 Prediction: Tiered Premium Option

Instead of raising prices uniformly, Crunchyroll might introduce an "Ultimate Plus" tier at $24.99 with features like 8 simultaneous streams or priority live-action drama access. This allows them to capture more revenue from heavy users without raising prices on casual users.

2028 Prediction: Ad-Supported Return

If price increases continue, a new ad-supported tier ($4.99-7.99 per month) might be introduced to prevent subscriber churn at lower price points. This captures people who'd otherwise leave while maintaining revenue from premium subscribers.

Long-Term (2029+): Consolidation Impact

If other anime studios or investors challenge Crunchyroll's dominance, prices might stabilize. If Crunchyroll maintains monopoly status, expect pricing similar to cable TV: steady annual increases of $1-2 per year indefinitely.

FAQ

What is Crunchyroll's new pricing structure after the 2025 increase?

Crunchyroll increased all tier prices by

What's new in the Fan tier now that justifies the price increase?

The Fan tier now includes limited offline viewing capability for the first time, allowing users to download episodes to one device for offline viewing. Previously, offline viewing was exclusive to Mega and Ultimate tiers. This feature expansion is Crunchyroll's primary justification for the $2 increase across all tiers.

Should I switch to a different anime streaming service because of the price increase?

It depends on your consumption habits and content preferences. If you watch 10+ hours of anime per week, Crunchyroll remains the best value due to its library size (10,000+ titles). If you watch casually or want anime plus other entertainment, Netflix's Standard plan (

Is the $67 annual Fan tier plan actually a good deal compared to monthly billing?

Yes, mathematically it's compelling. The monthly equivalent would be

How does this price increase compare to other streaming services' recent pricing?

Netflix raised prices

Can I share my Crunchyroll account after the price increase, and will Crunchyroll crack down on sharing?

Account sharing remains technically possible with your existing account. The Ultimate tier allows four simultaneous streams, making it suitable for household sharing. However, as Crunchyroll increases prices with each iteration, household sharing becomes less economically attractive. Based on Netflix's recent anti-sharing measures and Crunchyroll's positioning, expect more aggressive anti-sharing policies within 2-3 years, potentially including device authentication requirements or additional fees for account sharing.

Is Crunchyroll's price increase correlated with their removal of the free tier in 2024?

Yes, directly. Removing the free, ad-supported tier eliminated the entry-level option for new users. By forcing all new subscribers to start at

What features do Mega and Ultimate tier subscribers lose if I downgrade to the Fan tier due to the price increase?

Downgrading from Mega to Fan means losing: simultaneous streaming (down from 2 devices to 1), offline downloads capacity (limited to 1 device instead of 2), and access to Crunchyroll's manga library. You retain ad-free streaming, offline viewing capability, and access to the entire anime library. If you're the sole viewer in your household, the functional difference is minimal. If you share with another person or need portable viewing, you'll notice the simultaneous stream limitation.

Conclusion: The Bottom Line on Crunchyroll's 2025 Price Increase

Crunchyroll's $2 price increase across all tiers represents the second major hike since merging with Funimation in 2022. The justification is real (offline viewing expansion, infrastructure investment, rising content costs) but so is the underlying business reality: Crunchyroll has effectively monopolized anime streaming in North America, giving them pricing power with limited competitive constraints.

For casual anime fans, the

Your response should depend on your actual consumption. If anime is central to your entertainment, absorb the increase and lock in annual pricing at $67 if possible. If anime is occasional, consider downgrading to Fan tier and supplementing with Netflix's anime library. If you're price-sensitive or hate subscription inflation, now's the time to explore alternatives or embrace the pause-and-resubscribe strategy.

Crunchyroll isn't going anywhere, and prices will almost certainly rise again. Make decisions based on your usage patterns, not emotion. The math often favors staying subscribed, but only you know your true consumption and budget constraints.

The $2 increase is inevitable. How you respond to it is not.

Key Takeaways

• Crunchyroll increased all prices by
  $2: Fan ($
  9.99), Mega (
  $13.99), Ultimate ($
  17.99) effective March 4, 2025
• This is the second major price hike since the 2022 Funimation merger, representing a 40% three-year increase for Mega tier
• All tiers now get offline viewing (Fan limited to one device), justifying the increase but benefiting mostly entry-level subscribers
• At
  $67 for annual Fan tier (limited time), you save$
  52.88 vs monthly billing, locking in prices for one year before anticipated 2026 increases
• Crunchyroll controls 70% of anime streaming market after consolidation, giving them pricing power with few competitive alternatives like HIDIVE or Netflix anime

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