Ask Runable forDesign-Driven General AI AgentTry Runable For Free
Runable
Back to Blog
Smart Home & Privacy Technology28 min read

Ring Doorbell Local Storage Bounty: The $10K Fight for Home Privacy [2025]

A $10,000+ bounty is challenging developers to free Ring doorbell footage from Amazon's cloud servers. Here's what it means for your smart home privacy and d...

ring doorbellsmart home privacylocal storagecloud storage alternativessmart home data control+10 more
Ring Doorbell Local Storage Bounty: The $10K Fight for Home Privacy [2025]
Listen to Article
0:00
0:00
0:00

Ring Doorbell Local Storage Bounty: The $10K Fight for Home Privacy

Your Ring doorbell is probably watching your front porch right now. More importantly, Amazon's watching your footage.

That might sound dramatic, but it's the core tension driving a genuinely interesting initiative from the Fulu Foundation. They're offering over $10,000 to anyone who can solve what should be a basic problem: letting homeowners keep their own video footage on their own devices instead of storing it in Amazon's cloud.

This isn't just about privacy paranoia. It's about control, cost, and the fundamental question of whether you actually own the devices sitting on your property. And right now, Ring users are discovering that ownership and actual control are two very different things.

Let's break down what's happening, why it matters, and what happens if someone actually cracks this problem.

TL; DR

  • The Bounty: Fulu Foundation is offering $10,000+ to developers who can enable Ring doorbells to store footage locally without accessing Amazon's servers
  • The Problem: Ring requires cloud subscriptions or limiting hardware workarounds to store video footage, limiting user control
  • The Real Issue: Cloud storage creates recurring costs, privacy concerns, and dependency on Amazon's infrastructure and terms of service
  • The Challenge: The Digital Millennium Copyright Act (DMCA) makes distributing circumvention tools illegal, even for devices you own
  • The Broader Context: This fight represents a larger battle over right-to-repair, data ownership, and smart home freedom

TL; DR - visual representation
TL; DR - visual representation

Potential Bounty Distribution for Fulu Foundation Program
Potential Bounty Distribution for Fulu Foundation Program

The Fulu Foundation offers an initial

10,000bounty,withpotentialmatchingcommunitydonationsuptoanother10,000 bounty, with potential matching community donations up to another
10,000, doubling the total bounty to $20,000. Estimated data.

Why Amazon's Cloud Dependency Became a Problem

When Ring first entered the smart home doorbell market, the cloud-first approach made sense. Upload your video to the cloud, access it anywhere from any device, never worry about storage limits. It was convenient.

But convenience came with a price. Literally.

Ring users who want to store their doorbell footage need to pay for a Ring Protect subscription. This costs

4.99permonthforasingledevice,or4.99 per month for a single device, or
9.99 for unlimited devices. That doesn't sound expensive until you realize you're paying
60to60 to
120 per year just to store video from a device you already bought and installed on your own home.

Compare this to local storage solutions. A 2TB external hard drive costs around $50 and can store months of 24/7 video footage. One purchase. No recurring fees. Just your data, in your possession, under your control.

DID YOU KNOW: A Ring Protect subscription over 10 years costs $600-$1,200 per device, while a local storage drive for the same period costs less than a single year's subscription.

Ring did introduce a local storage option through Ring Edge, which works with Ring Alarm Pro. But here's the catch: it only works with that specific hardware bundle, it still requires a Ring Protect subscription, and it doesn't actually disconnect from Amazon's servers. Your footage gets stored locally, but Ring and Amazon still have access to it. You're just duplicating storage, not gaining independence.

Then there's the end-to-end encryption option. Ring lets you enable it, which means the company and third parties can't see your footage. But it's still stored on Amazon's servers. Your encryption key is yours, but your storage infrastructure remains theirs.

QUICK TIP: If you currently use Ring, check your Ring Protect billing under Settings > Subscriptions. You might be surprised how much you're paying annually for cloud storage you could replace with a single $50 hardware purchase.

Why Amazon's Cloud Dependency Became a Problem - contextual illustration
Why Amazon's Cloud Dependency Became a Problem - contextual illustration

Cost Comparison of Doorbell Systems Over 5 Years
Cost Comparison of Doorbell Systems Over 5 Years

Over a 5-year period, Ring Doorbell Pro is significantly more expensive due to its

5/monthsubscription,totaling5/month subscription, totaling
550 compared to competitors' one-time costs.

The Search Party Controversy That Sparked Action

The timing of Fulu's bounty isn't random. It coincided with significant backlash over Ring's Search Party feature, which Amazon announced during Super Bowl 2025.

Search Party sounded innocent enough on the surface. Ring would use its network of millions of doorbells to help find lost dogs in your neighborhood. If someone posted a missing pet alert, your Ring doorbell would help identify the animal if it came across your camera feed. Cute, right?

Except the feature raised immediate red flags for privacy advocates.

First, the feature would process footage from all Ring cameras in the network, not just your own. Theoretically, your doorbell could be used to identify people, vehicles, and patterns across a wider neighborhood database without explicit per-camera opt-in. Amazon's initial communications made it sound like an opt-out system rather than opt-in, which put the burden on users to prevent their cameras from participating.

Second, once that infrastructure exists for finding lost dogs, it becomes trivial to repurpose it for other use cases. Law enforcement collaboration. Location tracking. Commercial analysis. The same network that finds Fluffy can also create a detailed map of neighborhood traffic patterns.

Third, and most importantly, users had no way to prevent this from happening. You own the Ring doorbell. You bought it and installed it. But you cannot unilaterally decide that your footage stays off the broader network. That decision belongs to Amazon, contingent on Ring's terms of service, which Amazon can change whenever it wants.

Kevin O'Reilly, cofounder of Fulu Foundation, framed it perfectly: If you can't modify your device's software to control where your data goes, do you really own it?

The Search Party Controversy That Sparked Action - contextual illustration
The Search Party Controversy That Sparked Action - contextual illustration

How The Fulu Foundation Got Involved

Fulu Foundation came into existence through the work of Louis Rossmann, a prominent YouTube tech repair advocate who's built a massive following by documenting corporate decisions that prioritize profits over consumer rights.

Rossmann's been arguing for years that device ownership means nothing if you can't repair, modify, or control the devices you own. His channel is filled with examples of manufacturers deliberately making devices harder to fix, using proprietary parts, locking down hardware, and creating artificial obsolescence.

Fulu Foundation represents a more systematic approach to that philosophy. Rather than just creating content about the problem, they're putting money toward solving it.

The Ring bounty is their first major initiative, but the logic extends to every smart device in your home. Your TV, your refrigerator, your thermostat, your camera system. All of them collect data. All of them increasingly depend on cloud infrastructure controlled by companies that aren't really incentivized to protect your privacy over their business interests.

Fulu Foundation: A nonprofit consumer advocacy organization focused on digital rights, device ownership, and the right to repair. They fund projects that give users actual control over their devices and data, rather than relying on corporate goodwill.

Other electronics manufacturers have already shown what can happen when corporate interests misalign with user interests. Remember when major TV brands were caught using smart TVs to collect and sell detailed data about what you watch, without meaningful consent? Or when Amazon admitted it stores Ring footage even after deletion? Or when Google Home devices were catching and storing voice commands meant to be private?

These aren't bugs. They're features. They're profitable.

Fulu's argument is simple: if you can't prevent it through settings, you need to be able to prevent it through control of your device.

How The Fulu Foundation Got Involved - contextual illustration
How The Fulu Foundation Got Involved - contextual illustration

Revenue Model: Ring's Cloud-Only vs. Local Storage
Revenue Model: Ring's Cloud-Only vs. Local Storage

Ring's cloud subscription model can generate

720720-
1,440 over a device's lifetime, compared to a one-time $100 from local storage, highlighting the financial incentive for a cloud-first strategy. (Estimated data)

The Technical Challenge: What Developers Need to Solve

To qualify for the Fulu bounty, developers need to meet specific technical requirements.

First, they need to enable Ring doorbells released in 2021 or later to integrate with a local computer or server. This means reverse-engineering the Ring hardware enough to understand how it boots, how it connects to the network, and how it captures video.

Second, the solution must ensure the device "no longer sends data to Amazon servers or requires connection to Amazon hardware to function." This is harder than it sounds. Ring doorbells are designed from the ground up with Amazon integration. The device's entire architecture assumes it will talk to Amazon's infrastructure.

You can't just flip a switch. You need to:

  1. Understand the Ring doorbell's hardware architecture and firmware
  2. Identify where Amazon communication happens in the code
  3. Modify or disable that communication without breaking core functionality
  4. Redirect video processing to a local server or PC
  5. Maintain the device's ability to capture video, process motion detection, and send notifications
  6. Ensure the solution works reliably without Amazon's backend services

This is essentially reverse-engineering a consumer device, modifying its firmware, and creating an alternative infrastructure to replace Amazon's services.

It's technically ambitious. But it's not impossible. Communities have done similar work with other smart devices. The core challenge here is specific: Ring's hardware is designed to be tightly integrated with Amazon's ecosystem, which means the separation work is more complex than, say, modifying a generic IP camera.

QUICK TIP: If you're technically inclined and curious about this space, studying similar projects like Home Assistant's integration with different smart devices provides a good foundation for understanding the technical approach needed.

The DMCA Sword of Damocles

Here's where the bounty gets legally complicated. And it gets complicated fast.

The Digital Millennium Copyright Act, passed in 1998, included provisions meant to prevent copyright infringement by restricting circumvention of copy-protection mechanisms. On its surface, this made sense. If you're trying to prevent piracy, making circumvention tools illegal helps.

But the DMCA has a massive unintended consequence: it can be used to prevent modification of any device that includes copyright-protected software, even if your modification has nothing to do with copyright infringement.

Ring doorbells contain firmware written by Amazon. That firmware, in the legal interpretation of the DMCA, could be considered copyrighted material. Creating a tool to modify that firmware, or distributing a tool that others can use to modify the firmware, technically violates the DMCA's circumvention provisions.

This creates a bizarre legal situation. You own the Ring doorbell. You own the hardware sitting on your property. But you cannot legally modify its software, because the software is copyrighted and protected by the DMCA.

Legal scholars argue this interpretation misses the entire point. You're not trying to copy Ring's software or profit from copyright infringement. You're trying to take control of a device you purchased. But that argument hasn't won in court, and hasn't prompted lawmakers to close the loophole.

Fulu acknowledges this directly on their bounty page. They note that distributing a tool or mechanism to help other Ring owners modify their doorbells would technically violate the DMCA, even though the modification itself might be legal.

This creates a strange situation where the first person or team to develop a working solution might be able to use it themselves, but can't distribute it widely without potential legal consequences.

Loudly, obviously, it's absurd. You should be able to modify software on hardware you own. That was the entire premise of personal computing. But the DMCA's language is broad enough that it's created a legal chilling effect around device modification.

QUICK TIP: If someone does win the Fulu bounty, the real victory might not be the money. It might be drawing attention to how the DMCA prevents device ownership and creating pressure for legal reform.

Cost Comparison: Cloud vs. Local Storage for Ring
Cost Comparison: Cloud vs. Local Storage for Ring

Over a decade, using cloud storage for Ring devices can cost

600600-
1,200, while a one-time purchase of a local storage drive costs about $50. Estimated data.

What Happens If the Bounty Gets Claimed

Let's imagine someone develops a working solution. They integrate Ring doorbells with a local server, the device no longer phones home to Amazon, and it works reliably.

What changes?

Immediately, the person or team gets

10,000.Fulualsomatchesadditionaldonationsupto10,000. Fulu also matches additional donations up to
10,000, so the bounty could grow to $20,000 or more depending on community support.

More importantly, the solution becomes public. Fulu's model is to fund open-source solutions to these problems. You'd get documentation, code, and instructions for implementing local Ring storage on your own devices.

This would accomplish several things at once:

It proves the technical feasibility. Right now, Ring could argue that local storage is too complex, too expensive, or too unreliable to offer at scale. A working bounty solution destroys that argument. It shows that a team working in their spare time could accomplish what Ring could easily accomplish with dedicated engineers.

It creates alternatives. Ring users who don't want cloud storage would have a path forward. No more $60+ annual subscriptions. No more dependency on Amazon's infrastructure or terms of service.

It pressures Ring to compete. If thousands of Ring users start disconnecting from Amazon's servers using an open-source solution, Ring loses control and visibility into that footage. The value of the Search Party network decreases. The value of Ring Protect subscriptions decreases. Eventually, Ring would need to offer legitimate local storage options to compete, or watch their installed base migrate to competitors.

It establishes precedent. A successful Ring solution would create a template for similar bounties on other smart home devices. Someone could launch a "Smart TV local storage" bounty, or a "Smart fridge cloud independence" bounty.

None of this is guaranteed. Developing a solution is genuinely hard. Ring actively updates firmware and security, so any modification would need continuous maintenance. The DMCA litigation risk would still loom over anyone distributing the solution widely.

But the fact that Fulu is willing to put money and attention on this problem signals something important: the smart home industry's current model, where manufacturers maintain complete control over your data and devices, is becoming increasingly fragile.

The Broader Right-to-Repair Movement

The Ring bounty isn't happening in isolation. It's part of a much larger movement around right-to-repair, device ownership, and corporate power over consumer hardware.

For decades, the tech industry established a one-way relationship with consumers: you buy the device, but we control the hardware and software. We decide if you can repair it. We decide what data it collects. We decide when to update it or discontinue support. We decide what features you can use and whether you're allowed to modify anything.

This arrangement benefited manufacturers enormously. It locked users into ecosystems. It created recurring revenue streams through subscriptions and services. It gave manufacturers leverage over consumer behavior.

But it increasingly conflicts with a simpler idea: if I bought it and paid for it, it's mine to do with as I wish.

That idea has momentum. Right-to-repair advocates have won significant battles. Several U.S. states have passed or are considering right-to-repair legislation. The FTC has been increasingly hostile to manufacturer restrictions on repairs. The EU has mandated right-to-repair requirements for electronics manufacturers.

Louisiana recently became the first U.S. state to pass a comprehensive right-to-repair law. It requires manufacturers to provide parts, tools, and documentation for repairs. It prohibits restrictions that prevent independent repair.

These laws don't specifically address software, firmware, or cloud integration. But they establish a legal principle: ownership means something. Companies can't sell you something and then claim you don't have the right to repair or modify it.

The Ring bounty is applying that principle to the firmware layer. If you own the Ring doorbell, shouldn't you be able to choose local storage over cloud storage? Shouldn't you be able to prevent it from sending data to Amazon if you want to?

Other smart home companies are already feeling this pressure. Eufy, Reolink, and Aqara all offer video doorbells with local storage as a built-in feature, no subscriptions required. They're capturing market share precisely because they offer what Ring doesn't: actual device control.

The Broader Right-to-Repair Movement - visual representation
The Broader Right-to-Repair Movement - visual representation

Potential Bounty Payout Distribution
Potential Bounty Payout Distribution

The bounty for a Ring local storage solution could reach

25,000,with25,000, with
10,000 from the initial bounty,
10,000frommatcheddonations,andanestimated10,000 from matched donations, and an estimated
5,000 from community support. Estimated data.

Why Ring's Cloud-Only Model Persists Despite Alternatives

This raises an obvious question: if local storage is possible and preferred, why does Ring stick with a cloud-first model?

The answer is revenue and control.

Ring Protect subscriptions generate recurring, predictable revenue. A customer who buys a Ring doorbell once generates

510permonthinsubscriptionfeesindefinitely.Thatsroughly5-10 per month in subscription fees indefinitely. That's roughly
720-1,440 over a typical device lifetime.

Local storage generates a one-time hardware cost and zero ongoing revenue. From a business perspective, it's a terrible trade.

Beyond revenue, the cloud model provides control. Amazon gets to decide what features Ring offers. Amazon sees all the video data. Amazon can build products like Search Party that leverage the entire network. Amazon can integrate Ring with broader smart home platforms.

With local storage, that control disappears. Your data stays on your devices. Amazon becomes a device manufacturer, not a data platform. That's a fundamentally different business model.

And there's a third incentive: network effects. The more doorbell footage Ring controls, the more valuable Search Party becomes. The more valuable Search Party becomes, the more incentive law enforcement has to integrate with Ring. The more law enforcement integration, the more valuable the network becomes to Amazon as a surveillance tool.

This isn't necessarily malicious. But it's not an accident either. Ring's entire business strategy is built on cloud-first, data-aggregating infrastructure.

Local storage breaks that strategy.

DID YOU KNOW: Amazon acquired Ring in 2018 for $1 billion, two years before starting Ring Protect subscriptions. The subscription model, which generates hundreds of millions annually, was a post-acquisition business development decision, not the original product concept.

Why Ring's Cloud-Only Model Persists Despite Alternatives - visual representation
Why Ring's Cloud-Only Model Persists Despite Alternatives - visual representation

What Users Actually Want: Control vs. Convenience

There's a persistent myth in tech that users prefer cloud convenience over device control. That we're all willing to sacrifice privacy for the sake of accessing our footage from anywhere.

The reality is more nuanced. Most users would happily accept local storage if it worked reliably and didn't require ongoing subscriptions. They're not choosing the cloud for ideological reasons. They're using it because it's the only option Ring offers.

But here's what's interesting: when competitors offer both options, users split. Some prefer cloud for convenience. Others prefer local storage for control. The smart manufacturers offer both and let users choose.

Ring's refusal to offer a genuine local storage option isn't because users don't want it. It's because Amazon's business model requires the cloud dependency.

This creates an opportunity. Any competitor that offers cheap, reliable local storage while Ring charges subscription fees will eventually capture market share. Eventually. The challenge is that Ring has massive installed base advantage and integration with Amazon's ecosystem.

But for Fulu, the bounty isn't really about waiting for the market to work it out. It's about forcing the issue faster. If open-source local storage becomes viable, Ring's cloud-first model becomes less defensible.

What Users Actually Want: Control vs. Convenience - visual representation
What Users Actually Want: Control vs. Convenience - visual representation

Right-to-Repair Legislation Progress
Right-to-Repair Legislation Progress

An estimated 5 U.S. states have passed right-to-repair laws, while 20 are considering such legislation. This reflects growing momentum in the movement. (Estimated data)

Technical Approaches: How This Could Actually Work

If someone decides to tackle the bounty, what technical approaches might work?

The most straightforward path is what the right-to-repair community calls a "firmware mod." You'd need to obtain the Ring doorbell firmware, identify the code responsible for cloud communication, modify or remove that code, and flash the modified firmware back onto the device.

This requires several things:

Access to the firmware image. Ring protects this, but determined researchers can often obtain it through device dumps or firmware analysis.

Tools to decompile and understand the code. The firmware is likely compiled binaries, so you'd need reverse-engineering tools to understand what it's doing.

A way to flash modified firmware back onto the device without tripping hardware security features. Many modern devices use secure boot, signed firmware verification, and bootloader locks that prevent unsigned code from running.

Alternatively, you could approach this at the network level. Instead of modifying the firmware, you could set up a local network proxy that intercepts Ring's communication, tricks the device into thinking it's talking to Amazon's servers, but actually directs video to local storage instead.

This is less elegant but potentially more robust. The device's firmware remains unchanged, so Ring's security updates don't break it. You're essentially creating a fake Amazon backend that lives on your local network.

A third approach would be hardware-level modification. Some researchers have had success accessing device internals and capturing video directly from hardware components before the firmware processes it. This is invasive and requires soldering skills, but it sidesteps firmware entirely.

Of these, the network-level proxy approach is probably most viable. It requires less access to proprietary hardware, doesn't risk breaking device functionality with firmware changes, and could potentially work across multiple Ring models with a single implementation.

QUICK TIP: If you're interested in the technical feasibility of this, studying Home Assistant's reverse-engineering projects and the work done on other smart home devices provides good examples of what's possible without manufacturer cooperation.

Technical Approaches: How This Could Actually Work - visual representation
Technical Approaches: How This Could Actually Work - visual representation

The Precedent of Similar Projects

Fulu isn't pioneering this idea. Communities have successfully tackled similar problems before.

Take Home Assistant, an open-source smart home automation platform. It works by reverse-engineering proprietary smart home devices and creating open-source implementations. Developers figure out how the devices work, write code to control them without the manufacturer's official APIs, and share it freely.

Home Assistant now supports thousands of devices from hundreds of manufacturers, many of which the manufacturers never intended to support. It works because enough people were motivated to reverse-engineer devices and share the results.

Orbit BEE, a smart irrigation controller, became a poster child for the right-to-repair movement. Users discovered that the device used a generic Wi-Fi module that could be reprogrammed. They developed firmware modifications that allowed local control without cloud dependency. The manufacturer fought it initially, then embraced it as users demanded it.

Libre Computing has built an entire business around providing hardware and software that users can actually control. Their boards are designed to be modifiable, their software is open-source, and they explicitly support user modification.

These examples show that the problem is solvable, the demand is real, and communities will invest effort into solving it even without financial incentive.

Fulu's bounty essentially accelerates this process. Instead of waiting years for a hobbyist to tackle the problem in their spare time, they're offering immediate financial motivation.

The Precedent of Similar Projects - visual representation
The Precedent of Similar Projects - visual representation

The Privacy Implications: Beyond Cloud Storage

Let's be clear about why privacy advocates care about this beyond just local storage.

Cloud infrastructure creates data concentration risk. All of Ring's users' video footage lives in Amazon's data centers. That's an attractive target for hackers, government surveillance requests, and data breaches.

History shows this is a real risk, not theoretical. Amazon has acknowledged storing Ring footage longer than users expected. Third-party vendors can access Ring footage under certain circumstances. The company has shared Ring footage with law enforcement without warrants in some cases.

These aren't freak incidents. They're normal outcomes when you concentrate data in cloud infrastructure. The incentives are misaligned. Amazon's business interests (monetizing data, law enforcement integration) conflict with your interests (privacy, control).

Local storage eliminates that concentration risk. Your footage never goes anywhere. No one can request it from Amazon because Amazon doesn't have it. Law enforcement would need to access your device directly with a warrant, which is a much higher bar.

Beyond privacy, there's a resilience argument. Cloud dependencies mean your doorbell becomes a brick if Amazon's servers go down. Local storage means your doorbell keeps working regardless.

And there's a cost argument. Cloud infrastructure costs money at scale. Amazon isn't storing your footage out of kindness. They're paying for bandwidth and storage and passing that cost back to you through subscriptions. Local storage costs you once and then nothing.

QUICK TIP: If privacy is a concern for you, the difference between cloud and local storage isn't marginal. It's fundamental. Local storage means only you can see your footage. Cloud storage means Amazon, potential hackers, and potentially law enforcement can see it.

The Privacy Implications: Beyond Cloud Storage - visual representation
The Privacy Implications: Beyond Cloud Storage - visual representation

Market Response: What Competitors Are Doing

While Ring charges for cloud storage, competitors have already moved toward making local storage the default.

Eufy's doorbells come with local storage as standard. Reolink offers sophisticated local storage with no required subscriptions. Aqara's local storage integration works with Home Assistant and other open platforms.

These companies aren't doing this out of pure altruism. They're doing it because they've recognized a market segment that's willing to pay for actual privacy and control.

The pricing difference is stark. A Reolink 4K doorbell costs about

200withlocalstoragecapabilitiesbuiltin.ARingDoorbellProcosts200 with local storage capabilities built in. A Ring Doorbell Pro costs
250 but requires a
5/monthsubscription.Overthedoorbellstypical5yearlifespan,thats5/month subscription. Over the doorbell's typical 5-year lifespan, that's
300 in recurring fees on top of the initial purchase.

Competitors are advertising this difference explicitly. Their marketing literally highlights that users don't need cloud subscriptions. They're painting Ring as the expensive option for users who want ongoing fees.

This suggests Fulu's bounty isn't fighting against market forces. It's accelerating a transition that's already happening. Even without the bounty, Ring's cloud-dependent model is becoming less competitive.

What the bounty does is accelerate that transition for Ring's existing customers who don't want to buy new hardware. That matters. There are millions of Ring installations. A successful bounty solution could extend the usability and value of all of them without requiring hardware replacement.

Market Response: What Competitors Are Doing - visual representation
Market Response: What Competitors Are Doing - visual representation

Looking Forward: What Happens Next

The $10,000 bounty has been live for several weeks. As of now, no one has claimed it, which tells us something important: this problem is hard.

Harder than it seems, anyway. The technical challenges are solvable, but the combination of hardware protections, firmware obfuscation, and legal uncertainty creates real friction.

But friction isn't the same as impossibility. And the bounty's publicity is valuable regardless. It's drawn attention to the question of whether Ring users actually control their devices. It's validated the concerns privacy advocates have raised. It's created a clear financial incentive for someone to tackle the problem.

Even if the bounty doesn't get claimed, it's working. It's making the case that Ring's current model is unsustainable in a world where users increasingly demand control.

If someone does claim it, the implications are broader. It establishes that smart home devices can be liberated from cloud dependency. It creates a roadmap for similar bounties on other devices. It builds momentum around the principle that device ownership means something.

Longer term, the real victory might not be the bounty solution itself. It might be legislative pressure. The same energy driving right-to-repair bills could drive legislation specifically addressing smart home data. Laws requiring manufacturers to offer local storage options. Laws preventing the DMCA from being used to prevent device modification. Laws giving users explicit rights to their own footage.

Ring and Amazon will argue these laws are unnecessary and restrict innovation. That argument has less force every time it becomes clear that competitors already offer what Ring says is impossible.


Looking Forward: What Happens Next - visual representation
Looking Forward: What Happens Next - visual representation

FAQ

What is the Fulu Foundation bounty program for Ring doorbells?

The Fulu Foundation, a consumer advocacy nonprofit, is offering

10,000asaninitialbountyfordeveloperswhocancreateasolutionenablingRingdoorbellstostorevideofootagelocallyonapersonalcomputerorserver,completelydisconnectedfromAmazonscloudinfrastructure.Fuluwillmatchadditionalcommunitydonationsupto10,000 as an initial bounty for developers who can create a solution enabling Ring doorbells to store video footage locally on a personal computer or server, completely disconnected from Amazon's cloud infrastructure. Fulu will match additional community donations up to
10,000, potentially increasing the total bounty. To qualify, the solution must work with Ring doorbells released in 2021 or later and ensure the device no longer communicates with Amazon's servers.

Why does Ring require cloud storage, and what are the alternatives?

Ring requires cloud storage to support its subscription revenue model, which generates $5-10 monthly per device, creating significant recurring income for Amazon. However, alternatives exist: competitors like Eufy, Reolink, and Aqara offer video doorbells with built-in local storage requiring no cloud subscriptions. Ring Edge provides local storage through Ring Alarm Pro, but it still requires subscriptions and doesn't fully disconnect from Amazon servers. The fundamental difference is that cloud storage creates ongoing costs and data concentration risks, while local storage eliminates both concerns with a single hardware investment.

What technical approaches could solve the local storage problem?

Three primary technical approaches exist: firmware modification, where developers reverse-engineer and modify the Ring doorbell's firmware to disable cloud communication; network-level proxying, where a local server intercepts Ring's communication and redirects footage to local storage without firmware changes; and hardware-level access, where developers capture video directly from hardware components before firmware processing. The network proxy approach is likely most viable because it avoids hardware security features and doesn't require firmware modifications that could conflict with Amazon's security updates, making it more maintainable long-term.

How does the DMCA restrict device modification, and why does it matter for this bounty?

The Digital Millennium Copyright Act's anti-circumvention provisions prohibit tools and mechanisms that bypass copy-protection features, even on devices you own. Since Ring doorbell firmware is copyrighted material protected by these provisions, creating or distributing modification tools technically violates the DMCA, despite the modification not involving copyright infringement. This creates a paradoxical situation where you might legally modify your own doorbell but illegally distribute instructions for others to do the same, potentially exposing bounty winners to litigation even if their technical solution is sound.

What would change if someone successfully claims the Fulu bounty?

A successful bounty solution would establish proof that local Ring storage is technically feasible, demonstrate that Ring's business model relies on artificial cloud dependency rather than technical necessity, provide Ring users an alternative to cloud subscriptions, and create legal and market pressure for Ring to offer competitive local storage options. The solution would likely be open-source and publicly available, meaning thousands of Ring users could implement it, reducing Ring's control over their installed base and threatening their subscription revenue model. Additionally, it would create a precedent and template for similar bounties on other smart home devices.

How does this relate to the right-to-repair movement?

The Ring bounty is part of the broader right-to-repair movement, which argues that device ownership should include the ability to modify, control, and repair hardware and software. Right-to-repair advocates contend that if you purchased a device, you should determine how it operates rather than relying on the manufacturer's decisions about features and data collection. Several U.S. states have passed right-to-repair legislation, and the movement has won significant battles against manufacturer restrictions. The Ring bounty applies these principles specifically to firmware and cloud dependency, asking whether device ownership extends to controlling where your data goes.

What privacy risks exist with Ring's current cloud-only model?

Cloud storage concentrates all footage in Amazon's data centers, creating a single point of failure vulnerable to breaches, hacking, and government surveillance requests. Amazon has documented instances of storing footage longer than users expected, sharing footage with third parties under certain conditions, and providing footage to law enforcement without warrants. With local storage, your footage never leaves your device, eliminating these concentration risks and requiring law enforcement to access your device directly with a warrant, which is a significantly higher legal bar.

Have other smart home communities successfully tackled similar problems?

Yes, multiple successful precedents exist. Home Assistant has reverse-engineered thousands of smart devices from hundreds of manufacturers, enabling local control without proprietary apps or cloud dependency. Orbit BEE users discovered their device used reprogrammable hardware and developed firmware modifications for local control, eventually leading the manufacturer to embrace user modification. Libre Computing built a business around explicitly supporting user modification and offering open-source smart home hardware. These examples demonstrate that the technical challenges are solvable and that communities will invest significant effort without financial incentive, suggesting a bounty could accelerate solutions.

How are competitors responding to Ring's cloud-only approach?

Competitors have moved aggressively toward local storage as a default feature. Eufy, Reolink, and Aqara all offer video doorbells with built-in local storage and no required subscriptions, explicitly advertising this advantage in marketing. Pricing comparisons favor competitors: a Reolink 4K doorbell costs about

200withlocalstoragebuiltin,whileRings200 with local storage built-in, while Ring's
250 device requires
510monthlysubscriptions,totaling5-10 monthly subscriptions, totaling
300+ over a typical 5-year lifespan. Competitors are explicitly positioning themselves as the privacy-conscious alternative to Ring's subscription model, capturing market share from users who value control over convenience.


FAQ - visual representation
FAQ - visual representation

The Bigger Picture: Control Over Your Connected Home

The Ring doorbell bounty represents something larger than just one product. It's asking a fundamental question about smart home ownership in an era where everything connects to the internet.

If you install a device in your home and pay for it, who owns the relationship between you and that device? You, or the manufacturer?

For most of the tech industry's history, manufacturers have assumed they own that relationship. They control the software. They control the features. They control the data. Users simply use the device according to rules the manufacturer sets.

But that power dynamic is becoming untenable. Users increasingly understand that smart devices collect data and that data has value. They're not comfortable with that value flowing entirely to manufacturers. They want control.

Ring's situation is emblematic. The company built a valuable service on cloud infrastructure and data aggregation. Amazon doubled down on that model when it acquired Ring. Now it's forced to choose between maintaining control and acknowledging user preferences for device autonomy.

Fulu's bounty is essentially saying: we're willing to fund the solution that shifts that balance toward users.

Will it succeed? That depends on whether someone tackles it. But even if no one claims the bounty, the conversation has shifted. Ring can no longer claim that cloud-only storage is inevitable or necessary. Competitors have proven it isn't. And now someone has financially incentivized proving that Ring's own devices could work without it.

That kind of pressure works. It's worked in right-to-repair. It's working in right-to-repair. It will work here too, eventually.

Your Ring doorbell will eventually give you the option to keep your footage local. The bounty might accelerate that. But the market is already moving that direction.

The question isn't if it happens. It's when, and whether it happens because companies choose to compete on control, or whether we need legislative pressure to force the issue.

Either way, the Fulu bounty is making that question impossible to ignore.

The Bigger Picture: Control Over Your Connected Home - visual representation
The Bigger Picture: Control Over Your Connected Home - visual representation


Key Takeaways

  • Fulu Foundation is offering $10,000+ to developers who can enable Ring doorbells to store footage locally without Amazon cloud dependency
  • Ring's cloud-only model generates $60-120 annually per device in subscription fees, creating recurring revenue instead of one-time hardware costs
  • Search Party feature sparked the bounty by raising concerns about network-wide footage aggregation and surveillance capabilities
  • DMCA anti-circumvention provisions create legal barriers to distributing device modification tools, even for devices users own
  • Competitors like Eufy and Reolink already offer local storage as built-in features, proving Ring's model is based on business decisions rather than technical limitations
  • A successful bounty solution would accelerate the right-to-repair movement and create pressure for Ring to offer competitive local storage options

Related Articles

Cut Costs with Runable

Cost savings are based on average monthly price per user for each app.

Which apps do you use?

Apps to replace

ChatGPTChatGPT
$20 / month
LovableLovable
$25 / month
Gamma AIGamma AI
$25 / month
HiggsFieldHiggsField
$49 / month
Leonardo AILeonardo AI
$12 / month
TOTAL$131 / month

Runable price = $9 / month

Saves $122 / month

Runable can save upto $1464 per year compared to the non-enterprise price of your apps.